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Experts - Analyzing Customer Data

Advice and opinions, by and for marketers

Driving Web traffic, increasing sales, personalizing content, or cultivating relationships with customers doesn't happen in a vacuum. To achieve business goals, you need to make informed business decisions. Knowing your customers is a prerequisite, and the best way to get to know your customers is to analyze customer data. But when, where, how? In this series Neil Mason and Jason Burby provide keen insight and sound advice.

Jason Burby

Neil Mason

How to Maximize Site Performance for the Holidays

Here are some last-minute ways to prime a retail Web site. Nov 17, 2009

Understanding Marketing Dynamics

A process called "appropriate attribution" offers insights into the roles that different channels play in leading to successful conversions. Nov 10, 2009

How Are You Treating Your Online Customers?

Here are three ways you can anticipate your customers' needs. Nov 3, 2009

Trends in Marketing Analytics 2009

The eMetrics summit and a vendor's U.K. conference offer insights. Oct 27, 2009

Ironman Kona and Analytics

Three things that online marketers can learn from this grueling competition. Oct 20, 2009

Analyzing Customer Data Archive

More Analyzing Customer Data Stories

Archive

ClickZ Yesterday

Planning a Link Bait Strategy - Nov 20, 2009

Business Blogging FAQs, Continued - Nov 20, 2009

The Google Wave (of Ad Releases) - Nov 20, 2009

Digital Media Predictions for 2010 - Nov 19, 2009

ClickZ News Headlines

At 15, Salon.com Tries Once Again to Reinvent Itself - Nov 20, 2009

HP Builds Digital Replica of a Real Mountain Climb - Nov 20, 2009

Dynamic Logic Offers Optimization Tool for Brand Metrics - Nov 20, 2009

Twitter Plans Premium Accounts By End of Year - Nov 19, 2009

ClickZ Stats Headlines

Top U.S. Parent Companies and Stickiest Brands, October 2009 - Nov 20, 2009

Microsoft Gains as Time on MySpace Plummets in September - Nov 17, 2009

Top 10 U.K. Search Terms by Category, October 2009 - Nov 13, 2009

Top 10 Search Terms by Category, October 2009 - Nov 10, 2009

Account Manager
Varick Media Management New York, United States

Reporting and Data Analyst
Varick Media Management New York, United States

Director of Marketing Communications
Avery Dennison Brea, United States

Publisher
Confidential Leading Publisher New York, United States

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