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Experts - Digital Video Advertising

Advice and opinions, by and for marketers

The popularity of sites like Hulu and YouTube has given digital video advertising a bigger share of budgets. While advertisers and publishers alike continue to test and fine-tune formats, the medium affords opportunities for innovation and creativity. Learn how to produce superior video ads and integrate your message with existing content.

Christine
Beardsell

Brand Ready Digital Programs

A sneak peek at the digital shows on the radar of Tubefilter editors -- and why these programs are ripe for a brand partnership. Nov 17, 2009

Open Technologies Help Brands Talk to Their Audiences

Community tools are making it easier for a brand to connect with its audience across many locations. Nov 3, 2009

To Regulate, or Not To Regulate Product Endorsements

An executive from FremantleMedia discusses new rules for product placement in the U.S. and the U.K. and what they mean for brands. Oct 20, 2009

User-Generated Content Strategy Tips

Businesses can gain trust by allowing people to interpret their brands and spread the word. Here is where to begin giving up control to consumers. Oct 6, 2009