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Experts - Using Ad Technology

Advice and opinions, by and for marketers

What are the latest developments in digital advertising technology — from ad platforms to convergence? What are next-generation technologies that should be on your radar such as real-time image processing, vitual or augmented reality? Eric Picard and Jeremy Lockhorn guide you through the technology jungles of digital advertising. From the practical to the theoretical, they look at the state of the industry today and where it's headed next.

Jeremy Lockhorn

Jeremy
Lockhorn

Are All Screens Created Equal?

Online videos need different metrics than TV to prove they're just as worthy of ad dollars. Nov 2, 2009

Where Search Marketing Comes Up Short

How can marketers reach consumers who don't know what they are looking for? Oct 5, 2009

Sizing Up Codes, Pics, and Bumps for Mobile Marketing

Technologies for mobile devices are well on their way to making everything in the real world clickable. Which one will take the lead role? Aug 10, 2009

Digital Out-of-Home Landscape Brief

DOOH advertising is dynamic and fragmented. Get the low down on this rapidly evolving space. Jul 13, 2009

Mobile Advertising: Four Categories to Consider

Text messages, branded applications, or display ads -- on-deck and off-. What's right for your brand? Jun 15, 2009

Using Ad Technology Archive

More Using Ad Technology Stories

Archive

ClickZ Yesterday

Planning a Link Bait Strategy - Nov 20, 2009

Business Blogging FAQs, Continued - Nov 20, 2009

The Google Wave (of Ad Releases) - Nov 20, 2009

Digital Media Predictions for 2010 - Nov 19, 2009

ClickZ News Headlines

At 15, Salon.com Tries Once Again to Reinvent Itself - Nov 20, 2009

HP Builds Digital Replica of a Real Mountain Climb - Nov 20, 2009

Dynamic Logic Offers Optimization Tool for Brand Metrics - Nov 20, 2009

Twitter Plans Premium Accounts By End of Year - Nov 19, 2009

ClickZ Stats Headlines

Top U.S. Parent Companies and Stickiest Brands, October 2009 - Nov 20, 2009

Microsoft Gains as Time on MySpace Plummets in September - Nov 17, 2009

Top 10 U.K. Search Terms by Category, October 2009 - Nov 13, 2009

Top 10 Search Terms by Category, October 2009 - Nov 10, 2009

Account Manager
Varick Media Management New York, United States

Reporting and Data Analyst
Varick Media Management New York, United States

Director of Marketing Communications
Avery Dennison Brea, United States

Publisher
Confidential Leading Publisher New York, United States

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