SEO News

Articles on Development

A collection of in-depth guides on how to launch or relaunch a website, website development and design, WordPress SEO, and user experience best practices.

  1. 6 Usability Mistakes That Kill Conversions

    Bad usability kills otherwise pleasant website experiences and makes customers angry. Angry customers don't buy things. Eliminate these six common usability roadblocks to improve your customers' experience and your bottom line.

  2. A Simple Test to Guide Every UX Design Decision

    During the design process, the tendency is to add more features, controls, or content than users actually need to successfully complete their task. But every new element doubles the potential for error. Here's how to eliminate unnecessary elements.

  3. Is Your Website Bass Ackwards?

    Good UX design means you must understand the user's desired outcome, find the most emotionally charged aspect of the process, and then leverage that emotional investment early in the process to compel the user to complete the rest of the tasks.

  4. Reduce Bounce Rate: 20 Things to Consider

    Reducing the bounce rate on pages that have the highest volume of traffic from your highest converting sources means more engaged visitors and a greater chance of conversion. Here are 20 considerations for reducing your bounce rate.

  5. The 4 A's of Killer Conversions

    Understanding the 4 A's of visitor awareness can produce the same phenomenal conversion rates enjoyed by the top converting sites. Here's how to transition your visitors through the 4 A's of conversion: Awareness, Attention, Attraction, and Action.

  6. A Beginner's Guide to Ghost

    The Ghost team knew that there were many people whom WordPress was serving poorly. Their perception: Some people just want to blog. It's a "friendly" blogging platform that offers an alternative to WordPress's kitchen sink approach.

  7. The 4 Levels of UX Design

    Knowing a few key things about strategy and tactics makes all the difference between designing a struggling website and a successful one. These examples and tips illustrate successful approaches to UX design that you can apply to your site.