Good UX design means you must understand the user's desired outcome, find the most emotionally charged aspect of the process, and then leverage that emotional investment early in the process to compel the user to complete the rest of the tasks.
Reducing the bounce rate on pages that have the highest volume of traffic from your highest converting sources means more engaged visitors and a greater chance of conversion. Here are 20 considerations for reducing your bounce rate.
Looking to increase your WordPress performance? These top 10 plugins (most of them free) will help you perform all kinds of different tasks and tweaks with WordPress, while also helping your site when it comes to SEO, usability, and conversion.
Google now will show you any errors or problems with your structured data that Google encounters while crawling the website. Users can click on each content type to see any relevant errors they may have made in their implementation.
Stephen Wolfram recently shared a sneak peek at his new knowledge-based programming language -- a system he promises is "insanely more ambitious" than Google's Knowledge Graph. The possibilities for marketers warrant keeping a close eye.
Understanding the 4 A's of visitor awareness can produce the same phenomenal conversion rates enjoyed by the top converting sites. Here's how to transition your visitors through the 4 A's of conversion: Awareness, Attention, Attraction, and Action.
"The way I think of it is you can either have a unique meta tag description, or you can choose to have no meta tag description, but I wouldn't have duplicate meta tag descriptions," according to Google's Distinguished Engineer Matt Cutts.
Here's what webmasters should do to ensure that if they have a site with pages that could be considered a YMYL page (web pages that can directly influence your money or your life), so that they will be rated highly and follow best SEO practices.
Your website represents your brand, engages prospective customers, and converts your traffic into customers. Rather than prioritizing channels that drive traffic, focus on your website first, and build the rest of your marketing strategy around it.
The Ghost team knew that there were many people whom WordPress was serving poorly. Their perception: Some people just want to blog. It's a "friendly" blogging platform that offers an alternative to WordPress's kitchen sink approach.
A new section within Webmaster Tools offers a portal for "Security Issues" to alert webmasters when they have a security issue or evidence that a site has been hacked, as well as give more detailed information on the nature of the issue.
Knowing a few key things about strategy and tactics makes all the difference between designing a struggling website and a successful one. These examples and tips illustrate successful approaches to UX design that you can apply to your site.
Your website may not be as popular as Khan Academy, and you probably aren't teaching math, but you can use valuable principles of gamification – namely, instant feedback and cumulative rewards – to connect with your audience.
While you may not be able to personally fix technical SEO issues, knowing what to look for and how to fix it – and having a developer handy to implement it – is critical. Here are the basics behind what you need to look out for with technical SEO.
The benefits of getting the right metadata into your code are many and they go beyond SEO to social media and brand engagement. Here's a look at the major metadata elements, their benefits, how to implement them, and some tools to make it easier.
It's easy to make a mistake when trying to create perfect HTML code that validates correctly every time. So how important is valid HTML when it comes to your Google organic search rankings? Not very, at least for right now, says Google's Matt Cutts.
Is your website serving up 404 errors for pages that have been moved, deleted, or mistyped? Here's how you can find 404 pages, how to limit the negative impact on user experience and your SEO efforts, and tips on how to create a good 404 page.
For years the website has been defined as a computer term representing pages on the World Wide Web. This outdated perception is holding brands back from embracing the website for what it really is. Here's how a website should be defined.
There are times that hidden technical problems get rolled out to a website that can negatively impact SEO. Learn about four mistakes that can sending dangerous signals to Google and Bing, and how to make sure those problems never happen to you.
On which types of pages is it OK to use authorship? Does authorship support multiple authors? Can a company or persona have authorship? If you write in different languages, do you need more profiles? Google answers some frequently asked questions.