SEO News
Development

Articles on Development

A collection of in-depth guides on how to launch or relaunch a website, website development and design, WordPress SEO, and user experience best practices.

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  1. Is Your Website Bass Ackwards?

    Good UX design means you must understand the user's desired outcome, find the most emotionally charged aspect of the process, and then leverage that emotional investment early in the process to compel the user to complete the rest of the tasks.

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  2. Reduce Bounce Rate: 20 Things to Consider

    Reducing the bounce rate on pages that have the highest volume of traffic from your highest converting sources means more engaged visitors and a greater chance of conversion. Here are 20 considerations for reducing your bounce rate.

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  3. The 4 A's of Killer Conversions

    Understanding the 4 A's of visitor awareness can produce the same phenomenal conversion rates enjoyed by the top converting sites. Here's how to transition your visitors through the 4 A's of conversion: Awareness, Attention, Attraction, and Action.

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  4. A Beginner's Guide to Ghost

    The Ghost team knew that there were many people whom WordPress was serving poorly. Their perception: Some people just want to blog. It's a "friendly" blogging platform that offers an alternative to WordPress's kitchen sink approach.

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  5. The 4 Levels of UX Design

    Knowing a few key things about strategy and tactics makes all the difference between designing a struggling website and a successful one. These examples and tips illustrate successful approaches to UX design that you can apply to your site.

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  6. Technical SEO for Nontechnical People

    While you may not be able to personally fix technical SEO issues, knowing what to look for and how to fix it – and having a developer handy to implement it – is critical. Here are the basics behind what you need to look out for with technical SEO.

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  7. 404 Page Best Practices

    Is your website serving up 404 errors for pages that have been moved, deleted, or mistyped? Here's how you can find 404 pages, how to limit the negative impact on user experience and your SEO efforts, and tips on how to create a good 404 page.

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