SEO News

Articles on Development

A collection of in-depth guides on how to launch or relaunch a website, website development and design, WordPress SEO, and user experience best practices.

  1. 6 Usability Mistakes That Kill Conversions

    Bad usability kills otherwise pleasant website experiences and makes customers angry. Angry customers don't buy things. Eliminate these six common usability roadblocks to improve your customers' experience and your bottom line.

  2. A Simple Test to Guide Every UX Design Decision

    During the design process, the tendency is to add more features, controls, or content than users actually need to successfully complete their task. But every new element doubles the potential for error. Here's how to eliminate unnecessary elements.

  3. Is Your Website Bass Ackwards?

    Good UX design means you must understand the user's desired outcome, find the most emotionally charged aspect of the process, and then leverage that emotional investment early in the process to compel the user to complete the rest of the tasks.