Whether your website is outdated, isn't mobile-friendly, or you just know it's time for a redesign, you can follow these steps to successfully redesign your website without compromising SEO efforts, and actually strengthen your SEO strategy.
Yes, you can make end users and search engines happy at the same time. Here's how to implement a powerful combo of SEO and usability to conquer search ranking challenges such as getting more content above the fold, video, PDFs, and disclaimers.
How should you structure your breadcrumb navigation if a product or an article belongs in multiple categories of your website? “If you do breadcrumbs, we will currently pick the first one,” says Google's Matt Cutts.
Updating your site with new content isn't enough to successfully drive web sales. You have to create dynamic web experiences that quickly encourage customers to convert. Personalizing the content results in a better user experience and higher ROI.
Many sites and apps fail miserably because they don't consider the task environment or device usage models. Read this before you jump on the responsive design bandwagon to make sure you're taking the right approach for your site.
Analyzing and testing website design and optimization to improve the user experience is a necessity. Drive more traffic and increase conversions with these eight tools, which span research, prototyping and design, and testing.
Google has published some SEO best practices for scrolling websites that gives advice on what you should do to ensure all your content is being crawled, indexed, and ranked correctly, including tips on how to structure URLs and pagination.
SEO audits are extremely powerful, but they are only the first step in the process to improving organic search performance. Once changes are implemented, it’s critically important to recrawl site changes to ensure they are implemented correctly.
Should you worry about the grammar in your comments section? Google's Matt Cutts says no. Even if users contribute comments that aren't necessarily grammatically correct, it won't hurt your SEO efforts. But you should watch out for spam comments.
Google is going after websites that misuse structured data markup. The new penalty affects websites that violate Google's rich snippets guidelines, such as including authorship on home pages and reviews on pages where there are no reviews.
Bad usability kills otherwise pleasant website experiences and makes customers angry. Angry customers don't buy things. Eliminate these six common usability roadblocks to improve your customers' experience and your bottom line.
It's time to turn window shoppers into buyers. So what you can test to increase your revenue? Everything. As often as possible. But start with your headlines, call to action, social validation, and title tags and meta descriptions.
During the design process, the tendency is to add more features, controls, or content than users actually need to successfully complete their task. But every new element doubles the potential for error. Here's how to eliminate unnecessary elements.
Google's Matt Cutts and Bing's Duane Forrester have weighed in on the topic of why older domains that have had success in the past are being overtaken by newer domains today. Here's their advice on what you can do to keep your website viable.
The new crawl error reports will make it easier for webmasters to track down crawl errors, why they are happening, and how to fix them without having to do a lot of back and forth checking with tools to determine what exactly was going on.
The major search engines offer insight into what they look for in a website. These guidelines are useful for determining how search engine-friendly a website is, and should become a vital reference when planning, optimizing, or evaluating a site.
The new official Google Publisher Plugin makes it simple to verify a WordPress site for Webmaster Tools with one click, and is also designed to make it very easy for webmasters to add AdSense code to a WordPress blog.
Good UX design means you must understand the user's desired outcome, find the most emotionally charged aspect of the process, and then leverage that emotional investment early in the process to compel the user to complete the rest of the tasks.
Reducing the bounce rate on pages that have the highest volume of traffic from your highest converting sources means more engaged visitors and a greater chance of conversion. Here are 20 considerations for reducing your bounce rate.
Looking to increase your WordPress performance? These top 10 plugins (most of them free) will help you perform all kinds of different tasks and tweaks with WordPress, while also helping your site when it comes to SEO, usability, and conversion.