SEO News

Articles on Development

A collection of in-depth guides on how to launch or relaunch a website, website development and design, WordPress SEO, and user experience best practices.

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  1. Schema.org Introduces New Elements for Actions

    Schema is expanding its markup to include Actions, Potential Actions, and Entry Points. According to schema.org, the new schema is for helping websites "to describe the actions they enable and how these actions can be invoked."

  2. Task Analysis: The Key UX Design Step Everyone Skips

    Task analysis is a step-by-step analysis of the users' task, from their perspective. Taking this approach to user research and task analysis will help you discover unmet opportunities to leapfrog your competition and dominate your market.

  3. Responsive Design vs. Task-Oriented UX Design

    Many sites and apps fail miserably because they don't consider the task environment or device usage models. Read this before you jump on the responsive design bandwagon to make sure you're taking the right approach for your site.

  4. Google Starts Penalizing Sites for Rich Snippet Spam

    Google is going after websites that misuse structured data markup. The new penalty affects websites that violate Google's rich snippets guidelines, such as including authorship on home pages and reviews on pages where there are no reviews.

  5. 6 Usability Mistakes That Kill Conversions

    Bad usability kills otherwise pleasant website experiences and makes customers angry. Angry customers don't buy things. Eliminate these six common usability roadblocks to improve your customers' experience and your bottom line.

  6. A Simple Test to Guide Every UX Design Decision

    During the design process, the tendency is to add more features, controls, or content than users actually need to successfully complete their task. But every new element doubles the potential for error. Here's how to eliminate unnecessary elements.

  7. Google Webmaster Tools Updates Crawl Error Reports

    The new crawl error reports will make it easier for webmasters to track down crawl errors, why they are happening, and how to fix them without having to do a lot of back and forth checking with tools to determine what exactly was going on.