Cost Per Acquisition Calculator

By Paul Knegten of Dapper

A metric that matters to marketers is: "How much do I have to spend to get a sale?" Whether that's a product or service sold online or offline, a lead generated, a newsletter subscription form completed, or a social application shared, cost per acquisition (CPA) tells you how much spend it takes to get one of these conversions.

This ClickZ/Dapper calculator shows the estimated CPA for a marketing campaign. You will need to plug in the amount you're paying in CPM (define) or CPC (define), the click-through rate (CTR), and the conversion rate from your ad traffic (or just estimate by using the conversion rate of your site in general).

This tool is a good way to see the performance of your search campaigns (with CPC pricing) versus your display campaigns (often priced by CPM). Try it!

Calculate CPA Using CPM

Calculate CPA Using CPC

Calculate CPA Using CPM

Calculate CPA Using CPC

CPM:	$ cost per 1,000 impressions in dollars
CTR:	% click through rate percentage
CPC:	$ cost per click in dollars
Conversion Rate:	% percentage of people who visited an ad that took a desired action; if unknown, substitute with the conversion rate of your site
CPA:	cost per acquisition

ADVERTISEMENT Did you know that we host numerous Digital Marketing events throughout the year?
Search Engine Strategies Events SES Berlin Nov 24-25, 2009 SES Chicago Dec 7-11, 2009 SES London Feb 16-19, 2010 SES San Diego Feb 25, 2010 SES New York Mar 22-26, 2010	ClickZ Events Email Marketing Workshop Feb 1, 2010 Online Marketing Summit San Diego Feb 22-25, 2010

• Send us feedback
|
• FAQ
|
• Technical questions or bug reports?
|
• Newsletter problems?
|
• Site Map
|
• ClickZ RSS feeds

• Incisive Interactive Marketing LLC. 2009 All rights reserved.
|
• Legal Notices, Licensing, Reprints & Permissions
|
• Privacy Policy