There really is no excuse for poor content in 2014. Content marketing and content strategy is an important piece of any digital marketing campaign. Doing it properly requires a disciplined approach, some great tools, and a meaningful investment.
The biggest barrier to effective content marketing? Cutting through all of the noise online. Here's how to identify, romance and engage influencers to co-create and promote incredible content that delivers for your audience and your brand.
What is all of this content you're creating supposed to do? Content should be strategic and aimed at a specific use-case. Here are six objectives to push for to help you see value from the content you're creating.
The best writing comes when we have something to say. Something that's unique, surprising, and impacts our clients' customers. It's our job to help them create it. Here's how to move from creating passable content to fresh and original content.
Taking a step back from the day to day frenzy of content marketing to develop an effective content marketing strategy will help marketers to better 'aim the content' arrow, which ultimately will help them better achieve their goals.
For your content to get featured on major distribution channels such as search engines, social networks or news sites, it must first be fed into their system through trusted conduits. Find out what these conduits are and why are they so important.
Seeking more user engagement? Want to turn users into repeat customers? Create a focused content strategy by thinking like a user experience strategist. These tips will provide direction as you plan, create, and implement your content strategy.
Instead of jumping into brainstorming content types, start by creating buyer personas and buyer journeys. This tells you who your buyers are and how they're shopping, giving you a clear idea of what you need to produce to make their decision easily.
When it comes to relationship-building content, there are four specific, evergreen content marketing activities that are perfectly suited to helping you connect with influencers in your niche: group interviews, best ofs, expert guides, and roundups.
Do your guiding values and principles help drive you as you create content for your business or your clients? The basic tenets of this content marketing manifesto can help you define the context under which you make all marketing decisions.
Thought leadership is about defining your brand, connecting with an audience, and moving the conversation forward. Here's a look at how guest blogging can be one of your best tools for establishing credibility, authority, and thought leadership.
Certainly there is much to learn from the likes of BuzzFeed and Upworthy, but what basic tenets should rule your quality assurance process? Here are four important things mid- to large-size companies should know about developing a content strategy.
Promote your messages, not your website. Spread your knowledge using multiple authoritative sites. As a guru on your subject, you’re bound to get clients, speaking gigs, interviews, and articles about you. Guest blogging is a great way to the top.
There's been a lot of buzz about Getty's recent shift in policy regarding free use of their images for non-commercial use. There are a number of questions you should consider when deciding where to take advantage of their generosity, though.
Evergreen content, or content that is updated regularly and won't quickly become out of date or totally incorrect within a short time period, is a smart way to attracts links. Here are 12 examples of evergreen content you can add to your website.
Is one large piece of content a better investment than several smaller ones? Here's how one piece of content has delivered more than 47,000 unique visitors and continues to bring in more than 1,400 unique visits per month almost one year later.
Press releases have a part to play in link building campaigns. Is your press release actually newsworthy? Is it getting to the right people? Is it focused? Is it structured properly? These are just 4 of 10 avoidable online public relations mistakes.
You need to track not just mentions of your brand or specific product(s), but also noise around your industry so you can attempt to add value yourself in the right places. How? Use this process to exploit opportunities from natural conversation.
When content is created, technical optimization is needed – keyword placement, engaging copy, and effective calls to action – but these activities are secondary to releasing quality content that users and search engines can react to.
Content marketing is entering a new phase that lets you better connect with your audience, educate them through the buyer's journey, and wring more value from your content dollar with better measurement of what does and doesn't work. Are you ready?