If your organization has a successful SEO strategy, you are most likely creating great content that your customers find of value. Have you stopped to think that the same great content you’re creating for SEO could be used for other purposes as...
Though the "integrated" approach to content marketing will mean that your content is discovered through many varied channels, including search, it’s always best to take a keyword-centric approach to begin with.
As brands and marketers, we’re at a fork in the road when it comes to content; the next path we take will either elevate our journey to the next level, or throw us into a never-ending roundabout that takes us nowhere.
Is your homepage doing what it’s supposed to do? Is it answering the necessary questions and putting customers on the path to conversion? If you haven’t taken a look at your homepage structure, now’s the time.