SEO News

Articles on Content

Start creating great, engaging, high-quality content with this collection of content marketing tactics, trends, ideas, strategies, and best practices.

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  1. What Type of Content Should You Create: Long or Short?

    Which form of content should you focus on creating? Should it be long, short, or a mix? If a mix, what's the right ratio? It all depends. Here are the pros and cons of each, plus six critical questions to help you figure out what's right for you.

  2. 4 Ways to Make Your Blog Stand Out from the Pack

    Your blog should be your medium through which you build brand awareness, authority, credibility, and trust. It should drive traffic, leads, and sales. Here's how to get competitive, outshine your competitors, and spice things up for your readers.

  3. Pick Up on Current Events for Link Building

    Giving your website an active role in current events is a lot more efficient than creating media attention from scratch. Here's how to prepare your website for future events so you can attract links with your prompt response.

  4. Are Guest Blogs Forked?

    The last couple of weeks have given rise to a lot of cussing and discussing, regarding penalties levied against sites on both ends of the guest blog spectrum. Here are a few things that should help keep you safe from a guest blogging-related penalty.

  5. 40+ Tools & Tips to Execute a Winning Content Strategy

    There really is no excuse for poor content in 2014. Content marketing and content strategy is an important piece of any digital marketing campaign. Doing it properly requires a disciplined approach, some great tools, and a meaningful investment.

  6. 6 Objectives When Creating New Content Assets

    What is all of this content you're creating supposed to do? Content should be strategic and aimed at a specific use-case. Here are six objectives to push for to help you see value from the content you're creating.

  7. Conquering Content Marketing, Step 4: Racing to Launch

    For your content to get featured on major distribution channels such as search engines, social networks or news sites, it must first be fed into their system through trusted conduits. Find out what these conduits are and why are they so important.

  8. 4 UX Tips That Will Improve Your Content Strategy

    Seeking more user engagement? Want to turn users into repeat customers? Create a focused content strategy by thinking like a user experience strategist. These tips will provide direction as you plan, create, and implement your content strategy.