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The latest stories on developments among search marketing companies and media agencies, including strategy changes by major companies.
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Google is wishing users a happy St. Patrick's Day today with a cute animated Google Doodle featuring a group of six Irish step dancers (five girls and a boy) all dressed in green, with each bearing one of the letters making up Google's name.
Google's Andy Rubin has stepped down from his role as the head of the Android mobile operating system to "start a new chapter" at the Internet giant. Rubin will be replaced by Sundar Pichai, who presently heads the firm's Chrome and Apps division.
Today's interactive Google Doodle featuring the famous words "DON'T PANIC" (in large, friendly letters on the cover) is in tribute to "The Hitchhiker's Guide to the Galaxy" and author Douglas Adams, who was born on this date in 1952.
How do you create a Google Doodle that fairly represents women of all shapes and sizes? That was the challenge for Doodle artist Betsy Bauer, who designed today’s tribute to half the world’s population in celebration International Women’s Day 2013.
Google has released figures on the number of FBI data requests. Google received less than 1,000 requests a year for the last four years, but it wasn't able to elaborate further due to restrictions placed by law enforcement agencies.
Forbes has released its annual list of the world’s billionaires. While most of the richest people in the world remain the same, one noteworthy change is that Google co-founders Larry Page and Sergey Brin are no longer tied for net worth.
Facebook announced that it has agreed to acquire Seattle-based Atlas Advertising from Microsoft for an undisclosed amount, in a move that demonstrates how serious the social media giant is getting about digital advertising.
While the stress and pressure of delivering high volumes of qualified leads is not getting any easier, small marketing teams can manage the multitude of channels, tactics, and online possibilities to meet their goals by doing these 10 things.
While the company still is not profitable, that's because of intense spending on expansion, rather than a lack of revenue. Marin's revenue grew 1,274 percent between 2009 and 2012, despite losing more than $36 million during 2011 and 2012.
Tampa-based BlueGlass has strengthened its European presence with the acquisition of Swiss digital marketing agency Idealizer. The move comes as the company also launches a new operational hub in Switzerland aimed at serving the EMEA region.
Type "t shape employee" into Google and you'll see phrases like "employees of the digital age" and "the key to success". But this employment structure can turn into a mess. Keep these points in mind if you want your teed-up employees to thrive.
A Google Doodle today celebrates Nicolaus Copernicus, the Renaissance astronomer who pushed forward the (at the time) radical idea that Earth wasn't the center of the universe. Instead, he theorized Earth and other planets revolve around the sun.
You won’t be seeing an animated Google Doodle today on Google's home page. Meant to coincide with the passing of Asteroid 2012 DA14, the Doodle was pulled from Google’s home page after a meteor blast caused hundreds of injuries in Russia.
Why so blue, Yahoo? It seems Yahoo isn’t feeling the love this Valentine’s Day, though the other search engines – including Bing, DuckDuckGo, Dogpile, and Sogou – are celebrating the holiday with special logos or pictures on their home pages.
Google's logo today combines Valentine's Day with a tribute to American engineer George Ferris. When you click on the heart button, the Ferris wheels stop rotating and two animals are left side-by-side to (hopefully) fall in love at first sight.
For the eighth year in a row, Google has made into the top five of an annual survey of the U.S. general public on corporate reputation. Google was fourth in the 2013 Harris Poll Reputation Quotient report, with a score of 81.3 percent.
In a filing with the U.S. Securities and Exchange Commission (SEC) Google said that Schmidt would be selling 3.2 million shares of Google stock - more than 40 percent of the 7.6 million shares of Class A and Class B stock controlled by Schmidt.
Channel Intelligence handles ecommerce solutions aimed at boosting the sales of product and services by making them easier to find on the web. Channel Intelligence was a Google Shopping launch partner prior to the purchase agreement.
Google's former CEO Eric Schmidt suggests in his upcoming book that search engines will give priority and higher rank to content created by those with verified accounts. "The true cost of remaining anonymous," he writes, "might be irrelevance."
Facebook's fourth quarter results show that around 23 percent of its total fourth quarter advertising revenue ($305 million) came from mobile. Use of its network via mobile devices rocketed by 57 percent as mobile users topped desktop users.
