Articles on Video

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The latest stories about online video, including guides for using web videos to promote and sell your products.

YouTube Keyword Tool Goes Missing

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Google replaced YouTube's keyword tool with Display Planner's AdWords video keyword suggestions on September 1, requiring users to access an AdWords account. Google replaced YouTube's keyword tool with Display Planner's AdWords video keyword suggestions on Sept. 1, requiring users to access an AdWords account. 0 Comments

Google Showing Far Less Video Snippets in Search Results

Video Snippet Drop Mozcast

If you use rich snippets to markup your videos, you may want to double check that Google is still showing them. Reports indicate a huge reduction – with estimates as high as 44 percent – in the number of video snippets from Google's search results. If you use rich snippets to markup your videos, you may want to double check that Google is still showing them. Reports indicate a huge reduction – with estimates as high as 44 percent – in the number of video snippets from Google's search results. 0 Comments

Watch Time Now Impacts Facebook News Feed Video Rankings

Facebook Like button on a keyboard

Facebook is updating how it ranks the videos people and Pages upload. The new video ranking considers whether a user has watched a video and for how long. This new metric is in addition to previous considerations such as likes, comments, and shares. The new video ranking considers whether a user has watched a video and for how long, in addition to previous factors such as likes, comments, and shares. 0 Comments

YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

Sorry about that

Users searching for music on YouTube may not find content from their some of their favorite independent artists. This is blatant censorship from Google, designed to pressure small independent labels to sign unfavorable deals with YouTube. Users searching for music on YouTube may not find content from their some of their favorite independent artists. This is blatant censorship from Google. 0 Comments

Videos Dominate Universal Search Results 65% of the Time [Study]

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Searchmetrics studied the Universal Search results for millions of keywords over the course of a year to gauge what has changed in Universal Search and how. Videos were the most common type of Universal Search result, with YouTube dominating share. The Searchmetrics data also showed keywords that displayed Universal Search results grew to 81 percent in 2013, up from 75 percent in the previous year. 0 Comments

10 Video SEO Tips That Can Truly Impact Your Rankings

Make videos easy to browse

Video SEO best practices and ideas for taking a long-term, quality-driven approach to get your videos to rank well for your search terms. Let these 10 points be your checklist as you plan or review your video SEO strategy. Video SEO best practices and ideas for taking a long-term, quality-driven approach to get your videos to rank well for your search terms. Let these 10 points be your checklist as you plan or review your video SEO strategy. 0 Comments

Vine Search Offers New Opportunity for Brands

Vine Springbreak Search Results

The long-awaited Web version of Vine is now available, letting anyone search by person, tag, or location. This means there are some additional opportunities for marketers, but some brands aren't yet maximizing their Vine value. The long-awaited Web version of Vine is now available, letting anyone search by person, tag, or location. This means there are some additional opportunities for marketers, but some brands aren't yet maximizing their Vine value. 0 Comments

5 Advanced YouTube SEO Tactics to Drive More Traffic to Your Videos & Website

YouTube Ranking Factors

YouTube is a very crowded place, so how do you get people to watch YOUR video instead of the millions of others? With video SEO. Here's how to leverage the signals YouTube uses to get more traffic to your videos – and ultimately to your site. YouTube is a very crowded place, so how do you get people to watch YOUR video instead of the millions of others? With video SEO. Here's how to leverage the signals YouTube uses to get more traffic to your videos – and ultimately to your site. 0 Comments

YouTube Reveals the Secret Formula to Content Marketing Success

LEGO YouTube Channel

The Brand Playbook reveals the tools and best practices developed by a generation of YouTube content creators in order to help brands as they develop content strategies that will resonate with 21st-century consumers and to build engaged audiences. The Brand Playbook reveals the tools and best practices developed by a generation of YouTube content creators in order to help brands as they develop content strategies that will resonate with 21st-century consumers and to build engaged audiences. 0 Comments

AdWords Changing Video Advertising Options in April

AdWords TrueView Video Ad Positions on YouTube

The change will take AdWords "TrueView" video viewing from three formats to two: in-stream and in-display. The change will fold in the former third option, in-search viewing, with in-display. All video campaigns will be upgraded starting May 15. The change will take AdWords "TrueView" video viewing from three formats to two: in-stream and in-display. The change will fold in the former third option, in-search viewing, with in-display. All video campaigns will be upgraded starting May 15. 0 Comments

Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

The Power of Video for Small Business

New Animoto survey data shows that video has a positive impact on online purchase decisions and drives brand engagement. Respondents also share what types of videos they want to see more of across industries, products, and services. New Animoto survey data shows that video has a positive impact on online purchase decisions and drives brand engagement. Respondents also share what types of videos they want to see more of across industries, products, and services. 0 Comments

How to Deliver Useful Marketing With Video Resource Microsites

Safenet

Video is a must-have format for marketers. Here are a few video resource sites that deliver value to potential buyers and accelerate funnel conversion. Across these examples, we'll illustrate five common traits of useful video resource microsites. Video is a must-have format for marketers. Here are a few video resource sites that deliver value to potential buyers and accelerate funnel conversion. Across these examples, we'll illustrate five common traits of useful video resource microsites. 0 Comments

Twitter’s Vine Updates Rules on Explicit Sexual Content

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Twitter is clamping down on graphic sexual activities and provocative nudity that people post on quick clip video app Vine, making it clear that explicit sexual content is unwanted. Twitter is clamping down on graphic sexual activities and provocative nudity that people post on quick clip video app Vine, making it clear that explicit sexual content is unwanted. 0 Comments

Video Ad Views Hit 26.9 Billion in January, SpotXchange Jumps to #1 Spot

Woman Watching Video

According to comScore, 183.8 million Americans watched 48.7 billion online content videos in January 2014, while the number of video ad views totaled 26.9 billion. The number of video ad views is up 195.6 percent compared to January 2013. According to comScore, 183.8 million Americans watched 48.7 billion online content videos in January 2014, while the number of video ad views totaled 26.9 billion. The number of video ad views is up 195.6 percent compared to January 2013. 0 Comments

How Vine Has Changed the Video Landscape in Just 12 Months

A Year on Vine

Thousands of brands have joined Vine. Many prospered, but many misfired, failing to seize upon its full potential. We examine what Vine's growth means to digital marketers, plus offer three predictions on what we can expect this year from Vine. Thousands of brands have joined Vine. Many prospered, but many misfired, failing to seize upon its full potential. We examine what Vine's growth means to digital marketers, plus offer three predictions on what we can expect this year from Vine. 0 Comments

Google Gives More Prominence to First Playable Music Video Search Result

Daft Punk Get Lucky Google Search

Searching for a music video on Google? Maybe "Locked Out of Heaven" by Bruno Mars or "Get Lucky" by Daft Punk? Now Google highlights the first playable video in the search results to push searchers to YouTube or other sources to view that video. Searching for a music video on Google? Maybe "Locked Out of Heaven" by Bruno Mars or "Get Lucky" by Daft Punk? Now Google highlights the first playable video in the search results to push searchers to YouTube or other sources to view that video. 0 Comments

Google Vows to Reduce Fake YouTube Views

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It's unclear how many "fraudulent" views YouTube videos have been racking up, but Google said that its incoming measures to monitor views should affect only a "miniscule fraction" of video clips on the website. It's unclear how many "fraudulent" views YouTube videos have been racking up, but Google said that its incoming measures to monitor views should affect only a "miniscule fraction" of video clips on the website. 0 Comments

YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

The Massive YouTube Beauty Ecosystem

Shoppers are bypassing major brands for product recommendations, instructional guidance, and social engagement from thousands of beauty personalities and vloggers who create YouTube beauty content focused on makeup, skincare, hair care, and nails. Shoppers are bypassing major brands for product recommendations, instructional guidance, and social engagement from thousands of beauty personalities and vloggers who create YouTube beauty content focused on makeup, skincare, hair care, and nails. 0 Comments

Which 2014 Super Bowl Commercials Won the YouTube Ad Blitz?

Budweiser Puppy Love

Ads by Budweiser, Doritos, and Coca-Cola all scored last night, but which of the 55 commercials that aired during the Super Bowl will win the most votes in the post-game voting on the YouTube Ad Blitz? Here's a post-game look at ad trends. Ads by Budweiser, Doritos, and Coca-Cola all scored last night, but which of the 55 commercials that aired during the Super Bowl will win the most votes in the post-game voting on the YouTube Ad Blitz? Here's a post-game look at ad trends. 0 Comments

How Video Site NDN is Driving 500 Million+ Video Views Per Month

NDN

NDN ranks ahead of Amazon, VEVO, Microsoft, Vimeo, and Turner Digital in the latest comScore video rankings. So, it's worth knowing more about an online video platform that says it "is disrupting the digital media industry in all the right ways." NDN ranks ahead of Amazon, VEVO, Microsoft, Vimeo, and Turner Digital in the latest comScore video rankings. So, it's worth knowing more about an online video platform that says it "is disrupting the digital media industry in all the right ways." 0 Comments

The 2014 Super Bowl Commercials Just Kicked Off

10 Facts Every Brand Should Know About the Super Bowl

Based on new Unruly Media data, 60 percent of the most shared Super Bowl ads of all time were launched before Super Bowl Sunday. Fittingly, everyone can now get a sneak peek of some of this year's commercials on the YouTube Ad Blitz pregame gallery. Based on new Unruly Media data, 60 percent of the most shared Super Bowl ads of all time were launched before Super Bowl Sunday. Fittingly, everyone can now get a sneak peek of some of this year's commercials on the YouTube Ad Blitz pregame gallery. 0 Comments

YouTube Unveils New Comment Management Page

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YouTube just revamped its commenting system again, still linking to but not totally removing it from Google+, despite receiving major criticism when it switched the system over to its social arm. Here's a look at what's new. YouTube just revamped its commenting system again, still linking to but not totally removing it from Google+, despite receiving major criticism when it switched the system over to its social arm. Here's a look at what's new. 0 Comments

Online Content Videos Break Record with 52 Billion Monthly Views

Selfie Shootout

Online content video views have exceeded 50 billion a month for the first time on record, as 188.2 million Americans watched 52.4 billion online content videos in December. Meanwhile, video ad views have tripled to 35.2 billion in the past year. Online content video views have exceeded 50 billion a month for the first time on record, as 188.2 million Americans watched 52.4 billion online content videos in December. Meanwhile, video ad views have tripled to 35.2 billion in the past year. 0 Comments

Unruly's Second Opinion on Top 10 Social Video Trends for 2014

Future Next Exit

Unruly shares 10 social video predictions, including the need for brands to create newsrooms; Facebook shaking up the video ecosystem; mobile becoming the first screen; and the biggest opportunity for brands to kickstart a global viral cascade. Unruly shares 10 social video predictions, including the need for brands to create newsrooms; Facebook shaking up the video ecosystem; mobile becoming the first screen; and the biggest opportunity for brands to kickstart a global viral cascade. 0 Comments

Top 10 Predictions for Video in 2014

Mobile Devices

Should we expect to see mobile video usage explode? Short-form content go mainstream? Blurred lines between music videos and ads? YouTube fix its broken business model? A redesign of One Channel? Here are our top 10 predictions for video in 2014. Should we expect to see mobile video usage explode? Short-form content go mainstream? Blurred lines between music videos and ads? YouTube fix its broken business model? A redesign of One Channel? Here are our top 10 predictions for video in 2014. 0 Comments