Articles on SEO

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Search Engine Optimization (SEO) tactics, tools, and news on website crawling, indexing and ranking, link building, algorithm changes, keyword research and more.

Beyond Links: Why Google Will Rank Facts in the Future

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Google researchers are currently working on a new algorithm that will base its rankings on links with content that's proven to be factual, rather than those that are popular. Google researchers are currently working on a new algorithm that will base its rankings on links with content that's proven to be factual, rather than those that are popular. 0 Comments

How To Hire A Great Link Builder

linkbuilding-puzzle

Customer service experience and excellent communication skills are the first things this columnist looks for in a new link builder, even more than lots of past link building experience. Customer service experience and excellent communication skills are the first things this columnist looks for in a new link builder, even more than lots of past link building experience. 0 Comments

Google Now on Tap Makes App Search Optimization More Critical Than Ever

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Now on tap makes everything from text messages to social media posts searchable, and these new search capabilities could give apps the stickiness and functionality they've been missing. Now on tap makes everything from text messages to social media posts searchable, and these new search capabilities could give apps the stickiness and functionality they've been missing. 0 Comments

Linkophobia: Fear of Link-Building

Link Building Yes No Maybe

Though Google has warned people against link-building, it's a helpful practice that many people fail to differentiate from link-scheming. Though Google has warned people against link-building, it's a helpful practice that many people fail to differentiate from link-scheming. 0 Comments

"World White Web" Seeks to Diversify Google Image Search

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A Swedish student hopes her Google Image campaign will lead to more diversity in image searches for body parts, which generally default to photos of white skin. A Swedish student hopes her Google Image campaign will lead to more diversity in image searches for body parts, which generally default to photos of white skin. 0 Comments

Why a Professional Press Center Boosts Your Link Building Campaigns

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More than just a place to publish your past press releases, a press center makes your very best content easily available for anyone who might write about and link to your site. More than just a place to publish your past press releases, a press center makes your very best content easily available for anyone who might write about and link to your site. 0 Comments

A Marketer's Plea: Don't Be Afraid to Ask for Links

the-value-of-links

While many marketers view asking for links as a manipulative invitation for trouble, links are a fundamental part of digital marketing and they don't come for free. While many marketers view asking for links as a manipulative invitation for trouble, links are a fundamental part of digital marketing and they don't come for free. 0 Comments

Can You Reavow Links You Have Previously Disavowed?

reavow

If you disavow a link on Google and remove it from Penguin algorithm, it is possible to reavow it. However, it may take a long time and come back with a lower page ranking. If you disavow a link on Google and remove it from Penguin algorithm, it is possible to reavow it. However, it may take a long time and come back with a lower page ranking. 0 Comments

Are You Making These Three Silly SEO Mistakes?

seo things to avoid

Ignoring link equity, mismanaging exclusions and failing to communicate with search engines are just three common - but easily-avoidable - mistakes marketers make regarding their SEO. Ignoring link equity, mismanaging exclusions and failing to communicate with search engines are just three common - but easily-avoidable - mistakes marketers make regarding their SEO. 0 Comments

The Importance of Listening to Google

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Updates to Google’s algorithm have rippled through the web and damaged many unsuspecting companies, but the warning signs were always there, if you just listened. Updates to Google’s algorithm have rippled through the web and damaged many unsuspecting companies, but the warning signs were always there, if you just listened. 0 Comments

Building Links to Your "About Us" Page

about-us

One of the most critical parts of your site, the "About Us" page, is oftentimes neglected when it comes to generating links. However, with its potential to sell your site to a visitor, it may be worth paying a bit more attention to these days. One of the most critical parts of your site, the "About Us" page, is oftentimes neglected when it comes to generating links. 0 Comments