Search Engine Optimization (SEO) tactics, tools, and news on website crawling, indexing and ranking, link building, algorithm changes, keyword research and more.
Google has made Panda part of its core ranking algorithm, meaning that it will be paying more attention to site quality signals than ever before. Google has made Panda part of its core ranking algorithm, meaning that it will be paying more attention to site quality signals than ever before. 0 Comments
Businesses with multiple sites across different countries have a number of decisions to make on how they structure their various sites. But what are the advantages and disadvantages of each structural decision? 0 Comments
In this post I'll explain what evergreen content is, look at some examples and stats from Search Engine Watch, and demonstrate how the creation of evergreen content can reward the extra effort required. Creating evergreen content is a great strategy for improving your search rankings, as well as for improving the quality of your content. 0 Comments
In the last six years of owning a smartphone and all of its intrinsic technical bells and whistles, I have used its voice recognition software only once. This was a request to Siri to, “Open the pod bay doors HAL.” As of October 2014, 55% of US teens and 41% of US adults use Google voice search more than once a day. 0 Comments
User experience is increasingly important, and your site must continue to engage and satisfy the user, in order to make their online journey as fulfilling as possible. We already know that Google formulates its rankings based on a wide variety of factors and metrics. 0 Comments
If all of your New Year’s resolutions seem a little too ambitious, at least resolve to take your digital marketing at least one step further. Here we are again, fresh into a new year and ready to take on all that life has ahead of us. 0 Comments
To help unpick the tangled web of news-stories and trends are a selection of expert contributors, who will expand further on the biggest events on the year and perhaps shine a light on what may come in 2016 It’s been a tumultuous 2015 for search, perhaps more so than any other year. 0 Comments
Yesterday we brought you the 10 most popular articles by Search Engine Watch's guest writers, now it's time to list those produced by our editorial team. As decided by pageviews, here's the top 10 articles from 2015 0 Comments
A compilation of the most popular articles from Search Engine Watch guest contributors in 2015. A compilation of the most popular articles from Search Engine Watch guest contributors in 2015. 0 Comments
Price comparison websites still dominate the UK search rankings for financial products, though more 'traditional' brands are beginning to fight back. Price comparison websites still dominate the UK search rankings for financial products, though more 'traditional' brands are beginning to fight back. 0 Comments
In early December, Google announced “With the holidays upon us, it looks like the penguins won’t march until next year.” I’ll be the first to admit that I’m no Tom Hanks, but could this be a clue – the Da Google Code? Penguin 4.0 isn’t far away. 0 Comments
With Google estimating that 30% of all online purchases now happen on mobile phones, this holiday season will see retailers fighting for shoppers’ attention across more devices and channels then ever before. According to a new Searchmetrics study, 67% of 2,000 US consumers polled will have researched gifts online on their smartphones 0 Comments
It’s not enough to create a great website and leave it set. A healthy website requires ongoing maintenance. A major part of this is to protect it from vulnerability. When your website’s down, it takes your search rankings down too. 0 Comments
If we assume, as the joke goes, that the best place to hide a dead body is on page two of Google, we can assume it has a lot of click data to play around with on page one but much less after that point. Most CTR studies (that I’m aware of) show the overwhelming majority of clicks on organic listings landing on positions 1-10 (or 1-11) 0 Comments
DuckDuckGo doesn't collect user data, which appeals to people as ad blockers grow. But the search engine's founder knows it'll take more than privacy to lure people from Google. DuckDuckGo doesn't collect user data, which appeals to people as ad blockers grow. But the search engine's founder knows it'll take more than privacy to lure people from Google. 0 Comments
I have noticed an increasing trend during the second half of 2015, the recognized importance of links within online marketing by those outside SEO. I have noticed an increasing trend during the second half of 2015, the recognized importance of links within online marketing by those outside SEO. 0 Comments
See that’s the thing about SEO, it doesn’t matter how doggedly you optimise every element of your site, there will always be someone trying to ruin your plans for total SERP domination MUHAHAHAHAHAHAHA MINE ALL MINE!!! 0 Comments
This week: the sheer massiveness of this year’s holiday weekend spend, a couple of Google updates and a shameless plug. Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. 0 Comments
The retailer has seen positive results from its retargeting campaigns, but earlier this year it decided to trial the use of programmatic across the entire purchase funnel. This is an overview of how AllSaints and Sociomantic Labs undertook the task and the results it achieved. 0 Comments
It’s okay everyone, it’s December, we’re allowed to publish end of year lists now. Here are the top searches from 2015... Bing says we’re done collating stuff in 2015, and now’s the time to rank it all in order. 0 Comments
Businesses know that the holiday period can be critical to the success of their entire year, with nearly one fifth of annual sales occurring during these couple of weeks. Although Thanksgiving has passed and the holiday rush is upon us, it's not too late to get your site ready for the influx and hopefully increase sales. 0 Comments
Join us as we set our 'out of office' till Monday 30 November and find the roomiest pair of sweatpants in our wardrobe. Have an awesome few days wherever you are or whatever you’re doing 0 Comments
If you want to avoid the crowds on Black Friday, avoid shopping between 2pm and 4pm. At least, thats what Google's location data says. Google has released some location data in advance of Thanksgiving and Black Friday, showing footfall peaks for retail stores. 0 Comments
Why a well-rounded SEO approach must include optimizing for user behavior as well as keywords. [Sponsored content] There's strong evidence that optimizing for user metrics can boost your position in SERPs. 0 Comments
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week: updates to multiple Google products and a single concession to Bing. 0 Comments
Search professionals need to sharpen their SEO strategies prior to the holiday IT lockdown. A ’code freeze’ is a period of time where no new developments on a website are allowed to launch. 0 Comments
