Articles on SEO

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Search Engine Optimization (SEO) tactics, tools, and news on website crawling, indexing and ranking, link building, algorithm changes, keyword research and more.

Why a Professional Press Center Boosts Your Link Building Campaigns

press-pass

More than just a place to publish your past press releases, a press center makes your very best content easily available for anyone who might write about and link to your site. More than just a place to publish your past press releases, a press center makes your very best content easily available for anyone who might write about and link to your site. 0 Comments

A Marketer's Plea: Don't Be Afraid to Ask for Links

the-value-of-links

While many marketers view asking for links as a manipulative invitation for trouble, links are a fundamental part of digital marketing and they don't come for free. While many marketers view asking for links as a manipulative invitation for trouble, links are a fundamental part of digital marketing and they don't come for free. 0 Comments

Can You Reavow Links You Have Previously Disavowed?

reavow

If you disavow a link on Google and remove it from Penguin algorithm, it is possible to reavow it. However, it may take a long time and come back with a lower page ranking. If you disavow a link on Google and remove it from Penguin algorithm, it is possible to reavow it. However, it may take a long time and come back with a lower page ranking. 0 Comments

Are You Making These Three Silly SEO Mistakes?

seo things to avoid

Ignoring link equity, mismanaging exclusions and failing to communicate with search engines are just three common - but easily-avoidable - mistakes marketers make regarding their SEO. Ignoring link equity, mismanaging exclusions and failing to communicate with search engines are just three common - but easily-avoidable - mistakes marketers make regarding their SEO. 0 Comments

The Importance of Listening to Google

listen-to-google

Updates to Google’s algorithm have rippled through the web and damaged many unsuspecting companies, but the warning signs were always there, if you just listened. Updates to Google’s algorithm have rippled through the web and damaged many unsuspecting companies, but the warning signs were always there, if you just listened. 0 Comments

Building Links to Your "About Us" Page

about-us

One of the most critical parts of your site, the "About Us" page, is oftentimes neglected when it comes to generating links. However, with its potential to sell your site to a visitor, it may be worth paying a bit more attention to these days. One of the most critical parts of your site, the "About Us" page, is oftentimes neglected when it comes to generating links. 0 Comments

The Value of Links

the-value-of-links

Links aren’t valuable because of Google; Google is valuable because of its use of links. Links aren’t valuable because of Google; Google is valuable because of its use of links. 0 Comments

Product Reviews for Links? Be Careful!

product-review-for-links

Google is getting really good at determining which links to a website are naturally earned and which ones are either paid endorsements or links that were obtained by offering some kind of incentive. Google is getting good at determining which links are naturally earned and which are paid endorsements or links that were obtained by offering incentives. 0 Comments

Optimization Not Only Factor in "Mobilegeddon" Search Ranking

google-mobile-search-2

Shortly after changing its algorithm to push mobile-friendly sites higher in search results, Google posted a blog letting users know that there are 199 other criteria in ranking. After changing its algorithm to push mobile-friendly sites higher in search results, Google let users know there are 199 other criterion in ranking. 0 Comments

Google "Mobilegeddon" Has Officially Arrived

Google Logo

Nearly two months after its announcement, Google has changed its algorithm to favor mobile-friendly sites. Brands like Ryanair and American Apparel are already suffering in the search rankings. Nearly two months after its announcement, Google has changed its algorithm to favor mobile-friendly sites. 0 Comments

Redirects for SEO: Soup to Nuts

redirects-image

If you’re redesigning or moving a site and your URLs are changing, you will need redirects. So save your site’s search equity and be an SEO hero by following this redirects for SEO plan. If you’re redesigning or moving a site and your URLs are changing, you will need redirects. So save your site’s search equity and be an SEO hero by following this redirects for SEO plan. 0 Comments

App Indexing Will Now Affect Google Ranking

mobile-apps

With the launch of Google's new app indexing system, app install buttons will show up in Google searches and search rankings will also be used as a ranking signal for Android devices. With the launch of Google's new app indexing system, app install buttons will show up in Google searches. 0 Comments