Articles on SEO

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Search Engine Optimization (SEO) tactics, tools, and news on website crawling, indexing and ranking, link building, algorithm changes, keyword research and more.

Google Confirms Intentions for Mobile Search – What Now?

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There has been a lot of speculation recently about Google’s intentions with mobile search. But Google’s recent announcement on Webmaster Central answered all the questions and confirms its intentions. oogle’s recent announcement on Webmaster Central answered all of the questions and confirms its intentions. 0 Comments

Enhance Your Local SEO Strategy With Google+ Local

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Using Google+ Local is fundamental for businesses in order to be found on Google in local searches, as the platform drives the results on Google Maps. How can you make the most of Google+ Local? Using Google+ Local is fundamental for businesses in order to be found on Google in local searches, as the platform drives the results on Google Maps. 0 Comments

Is Link-Building Dead?

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Is it OK to ask a webmaster to link to me? Or is that an unnatural link? A look at the state of link-building in the SEO community. Is it OK to ask a webmaster to link to me? Or is that an unnatural link? 0 Comments

Expert Tips for Cracking Pigeon and Winning Local

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Ever since Google rolled out its Pigeon algorithm for local search, SMBs have looked for ways to get back on top. Here's some insider advice for getting to the top of the rankings. Ever since Google rolled out its Pigeon algorithm for local search, SMBs have looked for ways to get back on top. 0 Comments

Keyword Strategy: Then vs. Now

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Let's take a look at the differences between keyword strategy then (more than five years ago) and keyword strategy now. Let's take a look at the differences between keyword strategy then (more than five years ago) and keyword strategy now. 0 Comments

11 SEO Tactics You Need to Know in 2015

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As search engines continue to evolve, marketers must improve their skills to keep up. These 11 tips will help you excel in SEO in the coming year. As search engines continue to evolve, marketers must improve their skills to keep up. These 11 tips will help you excel in SEO in the coming year. 0 Comments

SEO Reporting – A Simple Yet Powerful Approach

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A look at how to simply use data available in Google Webmaster Tools and put it next to a URL-level analytics report to obtain keyword-level insights. A look at how to simply use data available in Google Webmaster Tools and put it next to a URL-level analytics report to obtain keyword-level insights. 0 Comments

5 Reasons to Ignore SEO

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With the dramatic growth of the social Web, and the new ways we can now analyze our traffic and results, should we still be focusing on SEO as a primary marketing avenue? Should we still be focusing on SEO as a primary marketing avenue? 0 Comments

Of Site Moves and Search

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All you need to know in order to produce a successful site move in the search engines is to understand what's changing, when, and most importantly why? All you need to know in order to produce a successful site move in the search engines is to understand what's changing, when, and most importantly why? 0 Comments

Updating Your Website? Avoid These 4 Common SEO Landmines

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Whatever the reason and whatever the scope, you’ve decided to update your website and if you’re going to be successful, you’ll need to pay careful attention to your SEO throughout the process. You’ve decided to update your website and if you’re going to be successful, you’ll need to pay careful attention to your SEO throughout the process. 0 Comments

The Myth of the Penguin "Penalty"

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I’m constantly amazed by the amount of confusion and misunderstanding that surrounds Penguin. I’m equally surprised at some of the conclusions drawn by people regarding the steps necessary to get on the right side of the algorithm. I’m constantly amazed by the amount of confusion and misunderstanding that surrounds Penguin. 0 Comments

Survey’s In: Small Businesses Still Want $500 SEO

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Small SEO budgets are a big challenge — especially when the clients have no idea that their grand expectations don’t match their tiny budgets. Small SEO budgets are a big challenge — especially when the clients have no idea that their grand expectations don’t match their tiny budgets. 0 Comments

Google's Matt Cutts on SEO: A Retrospective (2011-2014)

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Panda. Google vs. Bing. Penguin. Guest blogging. The years of 2011 to 2014 were nothing short of tumultuous for the search industry. And as the voice and face of Google, Matt Cutts felt the wrath of angry webmasters and marketers. Panda. Google vs. Bing. Penguin. Guest blogging. The years of 2011 to 2014 were nothing short of tumultuous for the search industry. And as the voice and face of Google, Matt Cutts felt the wrath of angry webmasters and marketers. 0 Comments

What to Do When Your Organic Landing Page Isn’t the Optimal Page

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SEOs are just as responsible for the user’s experience when they land on the page as they are on how to get them there in the first place. And that changes everything, especially when it comes to your SERP landing page. SEOs are just as responsible for the user’s experience when they land on the page as they are on how to get them there in the first place. 0 Comments