Articles on SEO

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Search Engine Optimization (SEO) tactics, tools, and news on website crawling, indexing and ranking, link building, algorithm changes, keyword research and more.

3 Simple Ways to Ensure Your SEO Strategy Isn’t Going Stale

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The next time you have some extra time, reviewing your key landing pages and revisiting your long-tail keyword strategy are productive ways you can keep your SEO efforts up-to-date. The next time you have some extra time, reviewing your key landing pages and revisiting your long-tail keyword strategy are productive ways you can keep your SEO efforts up-to-date. 0 Comments

The Other Secure Search Issue: When to Use HTTPS

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Google strongly encourages HTTPS for its potential to make the Internet safer. You should consider the nature of your site before making the costly transition from HTTP. Google strongly encourages HTTPS for its potential to make the Internet safer. You should consider the nature of your site before making the costly transition from HTTP. 0 Comments

How Do You Rank on Google?

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Analyzing 300,000 websites and 10,000 keywords for its annual Google ranking factors study, Searchmetrics found that technical factors, such as keyword domains, are the most important. Analyzing 300,000 websites and 10,000 keywords for its annual Google ranking factors study, Searchmetrics found that technical factors, such as keyword domains, are the most important. 0 Comments

The New Media Meritocracy

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Google created a meritocracy that calls for a holistic strategy encompassing everything from your logo to your keywords, giving you an edge across all media: paid, earned and owned. Google created a meritocracy that calls for a holistic strategy encompassing everything from your logo to your keywords, giving you an edge across all media: paid, earned and owned. 0 Comments

5 Modern-Day Alternatives to Link Building

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Things like social shares, third-party reviews and Nofollow links are just as valuable as traditional links, but don't carry the same risk of penalty or the stigma of "link building." Things like social shares, third-party reviews and Nofollow links are just as valuable as traditional links, but don't carry the same risk of penalty or the stigma of "link building." 0 Comments

How Your Content Strategy Should Affect Your SEO Expectations

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Without a content strategy that appeals to everyone who searches for a specific keyword, rather than just your target audience, you may not achieve the SEO results you're hoping for. Without a content strategy that appeals to everyone who searches for a specific keyword, rather than just your target audience, you may not achieve the SEO results you're hoping for. 0 Comments

Fixing Other People's 404s for Link Building

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Unless the webmaster is lazy or chooses not to keep information up-to-date for whatever reason, 404 fixing is the link-building strategy with the highest success rate. Unless the webmaster is lazy or chooses not to keep information up-to-date for whatever reason, 404 fixing is the link-building strategy with the highest success rate. 0 Comments

5 Ways to Make Your Small Business Rock the Web

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If customers can't find you on the Internet, they'll find your competitors instead. To stand out online, SMBs should focus on mobile-friendly sites, social platforms and online reviews. If customers can't find you on the Internet, they'll find your competitors instead. To stand out online, SMBs should focus on mobile-friendly sites, social platforms and online reviews. 0 Comments

3 Static Content Hacks to Supercharge Your Search Traffic

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Functional content auditing, landing page optimization and gap analyses are three things you can do to ensure that your content works as hard as you did creating it. Functional content auditing, landing page optimization and gap analyses are three things you can do to ensure that your content works as hard as you did creating it. 0 Comments

How to Do Unintentional Link Building

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Despite Google's stance against "links intended to manipulate a site's ranking," link building is a natural, non-manipulative part of creating content, PR and digital marketing in general. Despite Google's stance against "links intended to manipulate a site's ranking," link building is a natural, non-manipulative part of creating content, PR and digital marketing in general. 0 Comments

Link Quality: 50+ Questions to Ask

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When it comes to links, taking shortcuts is a common but huge mistake. Here are 50 questions to ask yourself when link-building, ranging from relevance to marketing value to SEO value. When it comes to links, taking shortcuts is a common but huge mistake. Here are 50 questions yourself when link-building, ranging from relevance to marketing value to SEO value. 0 Comments

7 Content Growth Hacks to Help Drive More Qualified Traffic

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Paid campaigns, recirculating popular content, being location-specific and developing mutually-promotional relationships are a few steps toward using content to drive more traffic. Paid campaigns, recirculating popular content, being location-specific and developing mutually-promotional relationships are a few steps toward using content to drive more traffic. 0 Comments

Fifty Shades of Grey Hat: The SEO Experts Weigh In

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This columnist spoke to search experts about various Grey Hat SEO tactics, which are often indistinguishable from the Black Hat SEO tactics that can get your site banned from Google. This columnist spoke to search experts about various Grey Hat SEO tactics, which are often indistinguishable from the Black Hat SEO tactics that can get your site banned from Google. 0 Comments

Panda and Penguin Are Not Penalties

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While some think of Penguin and Panda as Google penalties, they are but algorithmic changes that can become immensely complex. Find out what separates the two. While some think of Penguin and Panda as Google penalties, they are but algorithmic changes that can become immensely complex. Find out what separates the two. 0 Comments

Which Placements Should I Exclude on the Google Display Network?

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The display network can be inconsistent - so when deciding which sites you shouldn't serve, it's important to focus on performance, brand match, and the placement's content and audience. The display network can be inconsistent - so when deciding which sites you shouldn't serve, it's important to focus on performance, brand match, and the placement's content and audience. 0 Comments

Four Link Lessons from #SESAtlanta

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SEOs and marketers from Cheapflights, Care.org, CNN and the Atlanta Hawks discussed their top strategies for keeping sites relevant at SES Atlanta. SEOs and marketers from Cheapflights, the Atlanta Hawks, Care.org, and CNN discussed their top strategies for keeping sites relevant at SES Atlanta. 0 Comments

Is Your Site Configured For the International Googlebot?

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Google has improved the way it crawls, indexes and ranks sites with international content. Understanding these changes is crucial for those creating content for a global audience. Google has improved the way it crawls, indexes and ranks sites with international content. Understanding these changes is crucial for those creating content for a global audience. 0 Comments

3 SEO Automation Solutions You Should Consider

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If you can afford their prices, RIO SEO, SLI Systems and YourAmigo are just three companies with products that could be good supplements to your SEO efforts. If you can afford their prices, RIO SEO, SLI Systems and YourAmigo are just three companies with products that could be good supplements to your SEO efforts. 0 Comments

Search Marketing Lessons From Nature: Part 1

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There are parallels between the resource flow in biology and that in marketing. Here are three tips you can take from Mother Nature to apply to your search campaigns. There are parallels between the resource flow in biology and that in marketing. Here are three tips you can take from Mother Nature to apply to your search campaigns. 0 Comments

Bill Hunt's 5 Epiphanies for SEO #SESAtlanta

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At the opening keynote for SES Atlanta, bestselling author Bill Hunt shared the five greatest SEO epiphanies from his 20-year career. At the opening keynote for SES Atlanta, bestselling author Bill Hunt shared the five greatest SEO epiphanies from his 20-year career. 0 Comments