Articles on SEO

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Search Engine Optimization (SEO) tactics, tools, and news on website crawling, indexing and ranking, link building, algorithm changes, keyword research and more.

Does Thumbtack + Google Ventures = Conflict of Interest?

thumbtack-1

Recently, Thumbtack.com was penalized by Google for violating Webmaster Guidelines. Was the penalty removed because of the site's involvement with Google Ventures? Recently, Thumbtack.com was penalized by Google for violating Webmaster Guidelines. Was the penalty removed because of the site's involvement with Google Ventures? 0 Comments

Bing Livens Up Homepage With Audio Tools

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The Microsoft search engine has spruced up its homepage by adding an audio button in addition to its interactive, panoramic screen images. The Microsoft search engine has spruced up its homepage by adding an audio button in addition to its interactive, panoramic screen images. 0 Comments

Google Answer Boxes: The What, Why and How

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Together, greater mobile adoption, shorter attention spans and increased multitasking point to a greater relevance of Google's Answer Boxes. Together, greater mobile adoption, shorter attention spans and increased multitasking point to a greater relevance of Google's Answer Boxes. 0 Comments

Come On, Google. Let the Little Guy Earn a Link!

littleguyimage1

Though Google's position that great content will result in links works for large companies, it doesn't always work that way for small and medium businesses. Though Google's position that great content will result in links works for large companies, it doesn't always work that way for small and medium businesses. 0 Comments

Why I Will Continue to Use the Term Link Building

Lots of Links

A recent column denounced not link building, but the term. This columnist argues against that links are integral to the Web and rebranding will simply cause too much confusion. A recent column denounced not link building, but the term. This columnist argues against that links are integral to the Web and rebranding will simply cause too much confusion. 0 Comments

Analyzing Indirect Competitors Can Help Your Link Building Efforts

soapboxderby

Looking at indirect competitors, who sell a different product or service to your audience, can provide marketers with untapped opportunities and additional audience insights. Looking at indirect competitors, who sell a different product or service to your audience, can provide marketers with untapped opportunities and additional audience insights. 0 Comments

Search in Asia Goes Well Beyond Google

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Google and Yahoo might be staple search engines in the West, but for consumers in markets like Japan and China there are a plethora of other options. Google and Yahoo might be staple search engines in the West, but for consumers in markets like Japan and China there are a plethora of other options. 0 Comments

Monitoring Site Changes for SEO

SEO Tips

Using the Page Monitor Chrome Extensions, SEOs can stay on top of content changes and their subsequent effect on search engine ranking. Using the Page Monitor Chrome Extensions, SEOs can stay on top of content changes and their subsequent effect on search engine ranking. 0 Comments

Are You Making These 4 Additional Silly SEO Mistakes?

seo things to avoid

Picking up where last month's column left off, here are 4 SEO mistakes that are as common as they are silly, including title element negligence and improper internal linking. Picking up where last month's column left off, here are 4 SEO mistakes that are as common as they are silly, including title element negligence and improper internal linking. 0 Comments

Why I Shall No Longer Use The Term Link Building

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Link building certainly isn't dead, but as the areas covered by offsite factors increases, staying away from the term and using "signal driving" instead, might be a better fit. Link building certainly isn't dead, but as the areas covered by offsite factors increases, staying away from the term and using "signal driving" instead, might be a better fit. 0 Comments

How to be a Problem Solving SEO

Albert Einstein

Combining analytical, user experience and creative skills increases SEOs' value in the eyes of clients, further bridging the gap that's said to exist between SEO and marketing. Combining analytical, user experience and creative skills increases SEOs' value in the eyes of clients, further bridging the gap that's said to exist between SEO and marketing. 0 Comments

Meet the Egyptian Repairman Who Outranked Google

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When you Google the word 'Google' in Egypt, a Cairo repairman's Google+ page is the first hit, even before Google itself. How did this happen? When you Google the word 'Google' in Egypt, a Cairo repairman's Google+ page is the first hit, even before Google itself. How did this happen? 0 Comments

The Collateral Damage of Google’s Link Policy

broken-link-sew

While big brands and authoritative websites are doing fine, smaller SEOs continue to struggle with the changes Google has made to its link policy over the last two years. While big brands and authoritative websites are doing fine, smaller SEOs continue to struggle with the changes Google has made to its link policy over the last two years. 0 Comments

Beyond Links: Why Google Will Rank Facts in the Future

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Google researchers are currently working on a new algorithm that will base its rankings on links with content that's proven to be factual, rather than those that are popular. Google researchers are currently working on a new algorithm that will base its rankings on links with content that's proven to be factual, rather than those that are popular. 0 Comments

How To Hire A Great Link Builder

linkbuilding-puzzle

Customer service experience and excellent communication skills are the first things this columnist looks for in a new link builder, even more than lots of past link building experience. Customer service experience and excellent communication skills are the first things this columnist looks for in a new link builder, even more than lots of past link building experience. 0 Comments

Google Now on Tap Makes App Search Optimization More Critical Than Ever

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Now on tap makes everything from text messages to social media posts searchable, and these new search capabilities could give apps the stickiness and functionality they've been missing. Now on tap makes everything from text messages to social media posts searchable, and these new search capabilities could give apps the stickiness and functionality they've been missing. 0 Comments

Linkophobia: Fear of Link-Building

Link Building Yes No Maybe

Though Google has warned people against link-building, it's a helpful practice that many people fail to differentiate from link-scheming. Though Google has warned people against link-building, it's a helpful practice that many people fail to differentiate from link-scheming. 0 Comments

"World White Web" Seeks to Diversify Google Image Search

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A Swedish student hopes her Google Image campaign will lead to more diversity in image searches for body parts, which generally default to photos of white skin. A Swedish student hopes her Google Image campaign will lead to more diversity in image searches for body parts, which generally default to photos of white skin. 0 Comments

Why a Professional Press Center Boosts Your Link Building Campaigns

press-pass

More than just a place to publish your past press releases, a press center makes your very best content easily available for anyone who might write about and link to your site. More than just a place to publish your past press releases, a press center makes your very best content easily available for anyone who might write about and link to your site. 0 Comments

A Marketer's Plea: Don't Be Afraid to Ask for Links

the-value-of-links

While many marketers view asking for links as a manipulative invitation for trouble, links are a fundamental part of digital marketing and they don't come for free. While many marketers view asking for links as a manipulative invitation for trouble, links are a fundamental part of digital marketing and they don't come for free. 0 Comments