Articles on SEO

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Search Engine Optimization (SEO) tactics, tools, and news on website crawling, indexing and ranking, link building, algorithm changes, keyword research and more.

Building Links to Your "About Us" Page

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One of the most critical parts of your site, the "About Us" page, is oftentimes neglected when it comes to generating links. However, with its potential to sell your site to a visitor, it may be worth paying a bit more attention to these days. One of the most critical parts of your site, the "About Us" page, is oftentimes neglected when it comes to generating links. 0 Comments

The Value of Links

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Links aren’t valuable because of Google; Google is valuable because of its use of links. Links aren’t valuable because of Google; Google is valuable because of its use of links. 0 Comments

Product Reviews for Links? Be Careful!

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Google is getting really good at determining which links to a website are naturally earned and which ones are either paid endorsements or links that were obtained by offering some kind of incentive. Google is getting good at determining which links are naturally earned and which are paid endorsements or links that were obtained by offering incentives. 0 Comments

Optimization Not Only Factor in "Mobilegeddon" Search Ranking

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Shortly after changing its algorithm to push mobile-friendly sites higher in search results, Google posted a blog letting users know that there are 199 other criteria in ranking. After changing its algorithm to push mobile-friendly sites higher in search results, Google let users know there are 199 other criterion in ranking. 0 Comments

Google "Mobilegeddon" Has Officially Arrived

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Nearly two months after its announcement, Google has changed its algorithm to favor mobile-friendly sites. Brands like Ryanair and American Apparel are already suffering in the search rankings. Nearly two months after its announcement, Google has changed its algorithm to favor mobile-friendly sites. 0 Comments

Redirects for SEO: Soup to Nuts

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If you’re redesigning or moving a site and your URLs are changing, you will need redirects. So save your site’s search equity and be an SEO hero by following this redirects for SEO plan. If you’re redesigning or moving a site and your URLs are changing, you will need redirects. So save your site’s search equity and be an SEO hero by following this redirects for SEO plan. 0 Comments

App Indexing Will Now Affect Google Ranking

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With the launch of Google's new app indexing system, app install buttons will show up in Google searches and search rankings will also be used as a ranking signal for Android devices. With the launch of Google's new app indexing system, app install buttons will show up in Google searches. 0 Comments

The Power of High-Value Target Analysis on Optimization Efforts

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In the realm of search performance, high-value targets come in the form of influential factors that enable an organization to optimize ranking, traffic, conversions, and engagement. High-value search targets come in the form of influential factors that enable an organization to optimize ranking, traffic, conversions, and engagement. 0 Comments

5 Tips to Boost Your Video SEO Strategy [#CZLNY]

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Filling all description fields and shooting videos with mobile devices in mind are just two video SEO tips St. Peter's Healthcare System's online strategy manager shared at ClickZ Live New York. Since YouTube is the second-largest search engine, video can and should be an integral part of your SEO strategy. 0 Comments

Google’s Doorway Algorithm Update

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Google has announced it will soon be cleaning up its algorithm for doorway pages in order to improve user experience. Google has announced it will soon be cleaning up its algorithm for doorway pages in order to improve user experience. 0 Comments

VIDEO: The Home Depot on Landing Page Optimization [#CZLNY]

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During her panel discussion at ClickZ Live New York, Erin Everhart, SEO manager of The Home Depot, shared her insights into how to build a successful landing page. During her panel discussion at ClickZ Live, Erin Everhart, SEO manager of The Home Depot, shared her insights into how to build a successful landing page. 0 Comments

Tracking the Evolution of Google Panda Updates – From Monthly to Tremors to Missing in Action

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Is Google Panda real-time, or has it been missing in action since October 2014? Glenn Gabe looks to clear up Panda confusion by explaining the evolution of Panda updates, what we can expect in 2015, and how it can impact business owners, webmasters, and SEOs. Glenn Gabe looks to clear up Panda confusion by explaining the evolution of Panda updates and what we can expect in 2015. 0 Comments

SEO and Content: Best Practices From the Adobe Summit

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At the Adobe Summit this week, Dave Lloyd of Adobe gave a great presentation on optimizing content for search throughout the customer journey. At the Adobe Summit event this week, Dave Lloyd of Adobe gave a great presentation on optimizing content for search throughout the customer journey. 0 Comments