Articles on PPC

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In-depth paid search advertising guides and the latest updates on Google AdWords, Bing Ads, and other pay-per-click (PPC) ad tools and platforms.

Hacking the Google Display Network for Insanely Low CPC

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Use these five Google Display Network hacks to achieve the lowest cost per click - they're all geared toward improving click-through rate and driving higher Quality Score. Use these five Google Display Network hacks to achieve the lowest CPC, which are all geared to improving CTR and driving higher Quality Score. 0 Comments

Optimizing Your Brand Performance on Shopping Ads

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Utilizing shopping campaign priorities allows us to bid differently on brand searches compared to other less intent-driven generic searches. Utilizing shopping campaign priorities allows us to bid differently on brand searches compared to other less intent-driven generic searches. 0 Comments

PPC Budget Strategy 101

Budget

Here's how to simplify the components of driving more business, and a look at how we can control those pieces to maximize impact in order to get more leads for the same spend. Here's how to simplify the components of driving more business. 0 Comments

Spring Cleaning: A Quarterly PPC Checklist

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There’s something about the changing of the seasons and yearly quarters that inspires us to start anew each time. So as we near the end of Q1 in March, it’s time to gear up for some PPC account spring cleaning. As we near the end of Q1 in March, it’s time to gear up for some PPC account spring cleaning. 0 Comments

Landing Page Lessons From Top PPC Advertisers

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You still need to test to make sure you get better results, but studying landing pages from leaders in different industries can shortcut your A/B testing and design process. Still test to get better results, but studying landing pages from leaders in different industries can shortcut your A/B testing and design process. 0 Comments

Customizing Your PPC Campaigns to Browsers, Shoppers, & Buyers

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Understanding your customers' mindset as they move through the customer lifecycle is imperative to running successful campaigns. This is especially true in search marketing, where it's vital to understand the basic mechanisms behind how people search. Understanding your customers’ mindset as they move through the customer lifecycle is imperative to running successful campaigns. 0 Comments

5 PPC Settings That Can Sabotage Success

Success

When managing your PPC, do you ever ask yourself "why isn't this working?" Here are five common saboteurs of pay-per-click campaigns that apply to multiple platforms. Here are five common saboteurs of pay-per-click campaigns that apply to multiple platforms. 0 Comments

Google Offers Guidebook for AdWords Updates

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Google AdWords has added two new features to its Help section: a how-to guide for paid search best practices and a timeline for keeping track of new updates. Google AdWords added two new features to its Help section: a how-to guide for paid search best practices and a timeline for keeping track of new updates. 0 Comments

Are Your PPC Campaigns Tagged for Success?

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Both Google AdWords and Bing Ads have implemented changes and are making announcements for future changes that directly impact campaign tagging protocol. Are your PPC campaigns tagged for success? Let’s make sure… Are your PPC campaigns tagged for success? Let’s make sure… 0 Comments

The Ultimate Guide to PPC Call Tracking

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Over the years, call tracking has evolved to a precise science. It’s now possible to track phone calls down to the keyword level. Here are the call tracking options available to PPC advertisers. Here are the call tracking options available to PPC advertisers. 0 Comments

Negative Keywords Geek Out: Proactive and Reactive Approach

Keywords

Since negative keywords prevent ads from showing on irrelevant keywords, advertisers can save significant click spend and improve overall performance of an account by implementing a plan of attack. Advertisers can save significant click spend and improve overall performance of an account by implementing a plan of attack for negative keywords. 0 Comments

Analyzing AdWords With Analytics Treemaps

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The Treemaps report in Google Analytics allows search marketers to quickly spot the strong and weak areas of their AdWords accounts, helping drive attention to the right places. The Treemaps report in Google Analytics allows search marketers to quickly spot the strong and weak areas of their AdWords accounts, helping drive attention to the right places. 0 Comments