Articles on PPC

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In-depth paid search advertising guides and the latest updates on Google AdWords, Bing Ads, and other pay-per-click (PPC) ad tools and platforms.

Defining Success for PPC Efforts

success-game

When entering into a new client/agency relationship, setting expectations and agreeing on "what good looks like" are the keys to having a healthy relationship. When entering a new client/agency relationship, setting expectations and agreeing on "what good looks like" are the keys to having a healthy relationship. 0 Comments

Bing Follows Google's Lead and Launches Shopping Campaigns

Bing Ads

Much like Google did last year, Bing is now beta testing shopping campaigns, which give advertisers more sophisticated management and performance tracking capabilities. Much like Google did last year, Bing is now beta testing shopping campaigns, which give advertisers more sophisticated management and performance tracking capabilities. 0 Comments

Brand vs. Non-Brand: Measurement Is Key

search-measurement

As search professionals, we all know that measuring our campaigns is the first key to developing a strong and competitive presence in search. However, there should be a difference in how you measure top line performance for your brand vs. your non-brand search efforts. There should be a difference in how you measure top line performance for your brand vs. your non-brand search efforts. 0 Comments

A Shift to Shopping Ads

desktop-results

Retailers are jumping on board with Google's shopping ads. here's a look at accounts that have been running shopping ads consistently. Retailers are jumping on board with Google's shopping ads. here's a look at accounts that have been running shopping ads consistently. 0 Comments

Store Visits Metric Helps Google AdWords Users Measure Offline ROI

Google Logo

After brands like Sephora and Buffalo Wild Wings saw success with "Store Visits," Google has opened up the feature to Australian and Canadian advertisers, while also creating a new Best Practices Guide. After brands like Sephora and Buffalo Wild Wings saw success with "Store Visits," Google has opened up the feature to Australian and Canadian advertisers. 0 Comments

Hacking the Google Display Network for Insanely Low CPC

cost-per-click-low

Use these five Google Display Network hacks to achieve the lowest cost per click - they're all geared toward improving click-through rate and driving higher Quality Score. Use these five Google Display Network hacks to achieve the lowest CPC, which are all geared to improving CTR and driving higher Quality Score. 0 Comments

Optimizing Your Brand Performance on Shopping Ads

optimization-shopping-campaigns

Utilizing shopping campaign priorities allows us to bid differently on brand searches compared to other less intent-driven generic searches. Utilizing shopping campaign priorities allows us to bid differently on brand searches compared to other less intent-driven generic searches. 0 Comments

PPC Budget Strategy 101

Budget

Here's how to simplify the components of driving more business, and a look at how we can control those pieces to maximize impact in order to get more leads for the same spend. Here's how to simplify the components of driving more business. 0 Comments

Spring Cleaning: A Quarterly PPC Checklist

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There’s something about the changing of the seasons and yearly quarters that inspires us to start anew each time. So as we near the end of Q1 in March, it’s time to gear up for some PPC account spring cleaning. As we near the end of Q1 in March, it’s time to gear up for some PPC account spring cleaning. 0 Comments

Landing Page Lessons From Top PPC Advertisers

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You still need to test to make sure you get better results, but studying landing pages from leaders in different industries can shortcut your A/B testing and design process. Still test to get better results, but studying landing pages from leaders in different industries can shortcut your A/B testing and design process. 0 Comments