Articles on PPC

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In-depth paid search advertising guides and the latest updates on Google AdWords, Bing Ads, and other pay-per-click (PPC) ad tools and platforms.

Don’t Be a PPC Turkey: Last-Minute Tips for Your Campaigns

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Before you leave the office to celebrate, take a few minutes to make sure your PPC campaigns are ready for the top three spending days of the year: Thanksgiving Day, Black Friday, and Cyber Monday. Before you leave the office to celebrate, take a few minutes to make sure your PPC campaigns are ready for the top three spending days of the year. 0 Comments

Hot Holiday Tips and Tricks

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While for many the holidays mean cozying up with hot chocolate, singing holiday tunes by a warm fireplace, or spending time with family and friends – for those in e-commerce, Q4 means planning, budgeting, reporting, and good ole’ quality time with their co-workers. For those in e-commerce, Q4 means planning, budgeting, reporting, and good ole’ quality time with their co-workers. 0 Comments

5 AdWords Optimization Checkpoints You May Be Missing

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It’s always good to revisit an account and check in on important components such as budgets, settings, and goals. Here are a few AdWords optimization checkpoints you should revisit. It’s always good to revisit an account and check in on important components such as budgets, settings, and goals. 0 Comments

Secret Sauce LoMo Tips for More PPC Sales

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Paid search marketers have understood that mobile is important for some time, but few are leveraging the power of mobile advertising tailored for local traffic. Paid search marketers have understood that mobile is important for some time, but few are leveraging the power of mobile advertising tailored for local traffic. 0 Comments

The Evolution of SERPs and User Behaviors

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User behavior is changing almost as quickly as Google updates its algorithm. What can we learn about users' behavior on a SERP that we can use in our marketing strategy? User behavior is changing almost as quickly as Google updates its algorithm. What can we learn about users' behavior on a SERP? 0 Comments

24-Hour Breakdown of Searches on Black Friday and Cyber Monday

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Bing Ads researchers dug into the data from the holiday shopping period in 2013 in order to help advertisers more accurately target their PPC ads to hit at exactly the right moment and drive more impact with their ad spend. Bing Ads researchers dug into the data from the holiday shopping period in 2013 in order to help advertisers more accurately target their PPC ads. 0 Comments

Google AdWords Offers Ad Creative at Scale for PPC

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Google AdWords has introduced a new way for large-scale advertisers to manage the ad creative for "thousands, or even millions of products" with a new feature called "ad customizers." Google AdWords has introduced a new way for large-scale advertisers to manage the ad creative for many products with a new feature called "ad customizers." 0 Comments

Improved Targeting Available for Bing

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As Google continues to take more and more flexibility and targeting options away from its users, Bing has taken the opposite approach, providing more options for its end user. As Google continues to take more flexibility and targeting options away from its users, Bing is providing more options for its end user. 0 Comments

Maximize Your Holiday Prep for Google Shopping

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By understanding and internalizing the new features in Google Shopping, leading retailers can leapfrog their competition in PLA this holiday season. By understanding and internalizing the new features in Google Shopping, leading retailers can leapfrog their competition in PLA this holiday season. 0 Comments

Bing Ads Reveals Dynamic Sitelinks

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Bing Ads has revealed a new feature dubbed "dynamic sitelinks" which creates annotations for ads that haven't specifically set up sitelink extensions. Bing Ads has revealed a new feature dubbed "dynamic sitelinks" which creates annotations for ads that haven't specifically set up sitelink extensions. 0 Comments

Getting Inspired: 5 Ideas to Help Refresh Your Ad Copy

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Writing great PPC copy means keeping your ad copy fresh even if your ads have a good CTR. Here are 5 ways to get some creative and different ideas. Writing great PPC copy means keeping your ad copy fresh even if your ads have a good CTR. Here are 5 ways to get some creative and different ideas. 0 Comments

Bing Rolls Out Tablet-Related Device Targeting Updates

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After announcing it would make changes to targeting functionality, Bing has begun migrating to unified device targeting based on simplicity, efficiency and control. After announcing it would make changes to targeting functionality, Bing has begun migrating to unified device targeting based on simplicity, efficiency and control. 0 Comments

How New gTLDs Fare in Search Marketing [Research]

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Globe Runner released findings of an experiment to discover how new generic top-level domains fared in paid search in impressions, click-through rate, conversions and KPIs. Globe Runner released findings of an experiment to discover how new generic top-level domains fared in paid search in impressions, click-through rate, conversions and KPIs. 0 Comments

Top Paid Search Keywords for Health Insurance Revealed [Study]

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AdGooroo released a study that showed the top AdWords advertisers in the U.S. health insurance sector, which keywords they spent the most money on and the results. AdGooroo released a study that showed the top AdWords advertisers in the U.S. health insurance sector, which keywords they spent the most money on and the results. 0 Comments