Articles on Mobile

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The latest stories about mobile marketing, including how-to guides to using QR codes, augmented reality and smartphone apps.

Google Maps Update Makes Cities More Searchable

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Google's latest update to its Maps app will help mobile users to better search for restaurants on Android and iOS and will also allow businesses owners to better control their listings. Google's latest update to its Maps app will help mobile users to better search for restaurants on Android and iOS. 0 Comments

Yes, People Shop on Their Phones Now. Get Used to It!

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Consumers are searching for, looking at, and clicking extensively on specific products on their phones very frequently. Even if they don’t end up buying, they are deeply engaged in the shopping process while on their devices. Consumers are searching for, looking at, and clicking extensively on specific products on their phones very frequently. 0 Comments

Why Mobile Web Still Matters in 2015

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With significant Web traffic coming from mobile devices, companies can't afford to ignore the mobile Web, according to SimilarWeb. With significant Web traffic coming from mobile devices, companies can't afford to ignore the mobile Web. 0 Comments

Mobile Search: Not Just on the Go

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A new study from Yahoo shows that more and more mobile searches are happening in the home, where PCs or laptops are also available. How can marketers take advantage of this? A new study from Yahoo shows that more and more mobile searches are happening in the home, where PCs or laptops are also available. 0 Comments

Why a Mobile-Friendly Website Is Essential to a Successful SEO Strategy in 2015

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Some organizations are still resistant to having a mobile-friendly website, either because they lack the resources or don’t see the value. If you want to be relevant in 2015 on Google, now is the time to begin building a mobile-friendly website. If you would like to continue being relevant in 2015 on Google, then now is the time to begin building a mobile-friendly website. 0 Comments

Using "Mobile" Tools in Your SEO Strategy

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As mobile search share grows, mobile increasingly needs to become a part of your SEO strategy. Here is a look at how to take advantage of the tools available. As mobile search share grows, mobile increasingly needs to become a part of your SEO strategy. 0 Comments

Mobile Ad Revenues Soar as Search and Directories Flatten Out

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The IAB's half-year ad revenue report shows record growth, mostly due to the rise of mobile advertising. Meanwhile, search and directory advertising have stayed at the same levels since last year. The IAB's half-year ad revenue report shows record growth, mostly due to the rise of mobile advertising. Meanwhile, search and directory advertising have stayed at the same levels since last year. 0 Comments

Teens Love Google Voice Search

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A new study from Google shows that 55 percent of teens and 41 percent of adults use voice search more than once a day. A new study from Google shows that 55 percent of teens and 41 percent of adults use voice search more than once a day. 0 Comments

Cross-Device Measurement: Believe the Hype

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The basic task of marketing is to deliver better results when achieving a particular goal, whether it be better SEO, brand awareness, conversions, or in-store purchases. When targeting consumers across devices, it is important to evaluate whether the right mix of channels and devices are being applied to the right marketing goals. When targeting consumers across devices, it's important to evaluate whether the right channels and devices are being applied to the right marketing goals. 0 Comments

How Top Restaurants Serve Up and Stack Up in Mobile SEO

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The Search Agency (TSA) analyzed how top restaurants and catering businesses fared against its mobile SEO criteria in its latest "mobile experience scorecard" report. The Search Agency (TSA) analyzed how top restaurants and catering businesses fared against its mobile SEO criteria in its latest "mobile experience scorecard" report. 0 Comments