Articles on Mobile

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The latest stories about mobile marketing, including how-to guides to using QR codes, augmented reality and smartphone apps.

Do App Interstitials Create A Bad User Experience?

The Ubuntu Meizu 4 had an impressive choice of apps

Google research says yes, counting the ad format among negative ranking factors. However, Yelp's CEO - and industry experts - remains skeptical of the company's reasoning. They do, according to Google, but Yelp's CEO and industry experts believe the search giant had ulterior motives with its study. 0 Comments

Is Pinterest a Dark Horse in Mobile Search?

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Though Pinterest isn't a search engine, new stats from eMarketer show that the platform, which two-thirds of people use in-store, could be a big player in the mobile search space. Though Pinterest isn't a search engine, new stats from eMarketer show that the platform, which two-thirds of people use in-store, could be a big player in the mobile search space. 0 Comments

Google Expands Sitelinks on Mobile SERPs

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Links on Google's mobile search results are now expandable. According to the British SEO who pointed this out over the weekend, the change is about device unification and search dominance. Links on Google's mobile search results are now expandable. According to the British SEO who pointed this out over the weekend, the change is about device unification and search dominance. 0 Comments

Are Desktop Sites Still Necessary? No, Says Google's Mueller

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Despite what John Mueller said in a recent Google Hangout - that mobile-only sites are good enough and won't hurt rankings - industry experts aren't sure that we're quite there yet. Despite what John Mueller said in a recent Google Hangout - that mobile-only sites are good enough and won't hurt rankings - industry experts aren't sure that we're quite there yet. 0 Comments

3 Insane Trillion-Dollar Desktop vs. Mobile Marketing Fails

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According to Marchex research, businesses lose 4.8 million opportunities because of click-to-call mobile fails. Here are three tips to ensure you don't make the same mistakes. According to Marchex research, businesses lose 4.8 million opportunities because of click-to-call mobile fails. Here are three tips to ensure you don't make the same mistakes. 0 Comments

Can Siri's Voicemail Transcription Help Apple Pull Ahead?

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Siri transcribing voicemails is a feature rumored to be in the works. Could that help Apple pull ahead of Microsoft and Google when it comes to digital assistants and voice search? Siri transcribing voicemails is a feature rumored to be in the works. Could that help Apple pull ahead of Microsoft and Google when it comes to digital assistants and voice search? 0 Comments

The Future of Augmented Reality

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Experts predict augmented reality will set the tone for future technological advances, as AR- and VR-driven platforms like Microsoft HoloLens progressively transition into the mainstream. Experts predict augmented reality will set the tone for future technological advances, as AR- and VR-driven platforms like Microsoft HoloLens progressively transition into the mainstream. 0 Comments

Yelp Earnings Report Shows Strength In Mobile Search

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Though the value of Yelp's shares continue to decline, the company is becoming a stronger player in mobile search, as demonstrated by its 22 percent growth in mobile monthly visitors. Though the value of Yelp's shares continue to decline, the company is becoming a stronger player in mobile search, as demonstrated by the 22 percent growth in mobile monthly visitors. 0 Comments

Search Ads to Target App Downloaders

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Starting today, Google AdWords advertisers can run search app install campaigns to capture people's attention as they search for apps in Google Play. Starting today, Google AdWords advertisers can run Search app install campaigns to capture people's attention as they search for apps in Google Play. 0 Comments

Mobile Testing: Case Studies and Findings

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Setting up a mobile-only account allows marketers to test the impact of mobile campaigns without a direct impact on the primary account's performance and metrics. Setting up a mobile-only account allows marketers to test the impact of mobile campaigns without a direct impact on the primary account's performance and metrics. 0 Comments

Local Search Take-Aways from Mary Meeker's 2015 Internet Trends Report

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Mary Meeker may be a venture capitalist and not a local marketing specialist, but the main Internet trends affecting her world - the growth of mobile and mobile wallets, in particular - are crucial to ours, as well. Mary Meeker may be a venture capitalist and not a local marketing specialist, but the main Internet trends affecting her world - the growth of mobile and mobile wallets, in particular - are crucial to ours, as well. 0 Comments

Micro-Moments and Search

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Search is key for marketers to leverage for micro-moments, defined by Google as short bursts of activity when consumers use their mobile devices to access information quickly. Search is key for marketers to leverage for micro-moments, defined by Google as short bursts of activity when consumers use their mobile devices to access information quickly. 0 Comments

Bing Revamps Rewards Program on Mobile

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Microsoft has added new features to make it easier to earn Bing Rewards credits and redeem loyalty vouchers from brands including Starbucks. Microsoft has added new features to make it easier to earn Bing Rewards credits and redeem loyalty vouchers from brands including Starbucks. 0 Comments

The Final Hurdle Is Cleared - Apps Will Replace Websites

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Search engines can't yet crawl and discover content within an app, but Google's quiet acquisition of an app-streaming platform shows the industry is headed in that direction. Search engines can't yet crawl and discover content within an app, but Google's quiet acquisition of an app-streaming platform shows the industry is headed in that direction. 0 Comments