Articles on Mobile

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The latest stories about mobile marketing, including how-to guides to using QR codes, augmented reality and smartphone apps.

Mobile Ad Revenues Soar as Search and Directories Flatten Out

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The IAB's half-year ad revenue report shows record growth, mostly due to the rise of mobile advertising. Meanwhile, search and directory advertising have stayed at the same levels since last year. The IAB's half-year ad revenue report shows record growth, mostly due to the rise of mobile advertising. Meanwhile, search and directory advertising have stayed at the same levels since last year. 0 Comments

Teens Love Google Voice Search

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A new study from Google shows that 55 percent of teens and 41 percent of adults use voice search more than once a day. A new study from Google shows that 55 percent of teens and 41 percent of adults use voice search more than once a day. 0 Comments

Cross-Device Measurement: Believe the Hype

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The basic task of marketing is to deliver better results when achieving a particular goal, whether it be better SEO, brand awareness, conversions, or in-store purchases. When targeting consumers across devices, it is important to evaluate whether the right mix of channels and devices are being applied to the right marketing goals. When targeting consumers across devices, it's important to evaluate whether the right channels and devices are being applied to the right marketing goals. 0 Comments

How Top Restaurants Serve Up and Stack Up in Mobile SEO

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The Search Agency (TSA) analyzed how top restaurants and catering businesses fared against its mobile SEO criteria in its latest "mobile experience scorecard" report. The Search Agency (TSA) analyzed how top restaurants and catering businesses fared against its mobile SEO criteria in its latest "mobile experience scorecard" report. 0 Comments

Cortana Makes Her Way to Windows 9

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Microsoft will bring the digital assistant to desktop users in an effort to provide a more "mobile"-like experience on all platforms. Microsoft will bring the digital assistant to desktop users in an effort to provide a more "mobile"-like experience on all platforms. 0 Comments

Responding to Device Changes in Google and Bing

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Recently, both Bing and Google announced some changes to mobile advertising that you need to be aware of and react to within your PPC campaigns. Recently, both Bing and Google announced some changes to mobile advertising that you need to be aware of and react to within your PPC campaigns. 0 Comments

Bing and Google Are Ready for Some Football

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As the 2014 NFL season kicks off, Bing is making predictions, which it has also enabled in Cortana, and Google is launching a football-themed GIF generator to capitalize upon increased search interest. As the 2014 NFL season kicks off, Bing is making predictions, which it has also enabled in Cortana, and Google is launching a football-themed GIF generator to capitalize upon increased search interest. 0 Comments

New App-Based Search Engine Startup Relcy Tries to Reset SEO

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The idea behind Relcy is to index and rank the content stored within apps on your phone, giving you the ability to search content across all your apps, which the major search engines, like Google, can't access. What could it mean for SEO? The idea behind Relcy is to index and rank the content stored within apps on your phone, giving you the ability to search content across all your apps. 0 Comments

Google Analytics Now Available for iOS

Google Analytics iOS App

You can now download the official Google Analytics app for iPhone and iPod Touch. While the Android version of this app has been available for some time, this is the first release for iOS. The app has all the GA features you're used to seeing. You can now download the official Google Analytics app for iPhone and iPod Touch to see key website stats while you're on the go. 0 Comments

New Google Mobile Alert: Websites Using Flash May Not Work on Your Device

Uses Flash. May not work on your device

Google now warns mobile searchers when it detects pages that may not work on their devices (e.g., sites made with Flash). Google has shared resources for developers that will enable them to build websites that work for all devices. Google now warns mobile searchers when it detects pages that may not work on their devices (e.g., sites made with Flash). Google has shared resources for developers that will enable them to build websites that work for all devices. 0 Comments

Mobile: 34% of Organic Search, 42% of Social Traffic in Q2 [Report]

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RKG released its digital marketing report for Q2 2014 and found organic traffic comprised 31 percent of all website visits in Q2, and mobile traffic grew to make up 34 percent of those visits. Meanwhile, 42 percent of social visits came from mobile. RKG released its digital marketing report for Q2 2014 and found organic traffic comprised 31 percent of all website visits in Q2, and mobile traffic grew to make up 34 percent of those visits. Meanwhile, 42 percent of social visits came from mobile. 0 Comments