Articles on Mobile

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The latest stories about mobile marketing, including how-to guides to using QR codes, augmented reality and smartphone apps.

Google Buy Button – Is it Right for You?

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Said to gear up competition with Amazon, Google's Buy button is reportedly a few weeks from its launch. Will it be a beneficial addition to your shopping campaigns? Said to gear up competition with Amazon, Google's Buy button is reportedly a few weeks from its launch. Will it be a beneficial addition to your shopping campaigns? 0 Comments

Keywords on Mobile: Not Comparable to Desktop

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Now that mobile search has overtaken desktop, it's important to understand the differences: on mobile, shorter keyword counts have higher CTR, while longer keywords lead to increased CPC. Now that mobile search has overtaken desktop, it's important to understand the differences: on mobile, shorter keyword counts have higher CTR, while longer keywords lead to increased CPC. 0 Comments

Bing to Follow In Mobilegeddon's Footsteps

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In the next few months, Bing will alter its algorithm to make mobile-friendliness more of a ranking factor, though relevant sites that aren't optimized for mobile won't be hurt. In the next few months, Bing will alter its algorithm to make mobile-friendliness more of a ranking factor, though relevant sites that aren't optimized for mobile won't be hurt. 0 Comments

Can Buying Installs Aid Organic App Ranking?

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In regular Google SEO, paid links and advertising are negative link-building signals, but sometimes Google works with double standards. It seems both Google Play and the iOS App Store love all your installs, paid or not. It seems both Google Play and the iOS App Store love all your installs, paid or not. 0 Comments

Google Adds 70 More Now Cards

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Nearly three months after Google introduced Now cards, which serve as more detailed reminders for 40 apps, the search giant has expanded the feature to include 70 more third-party apps. Nearly three months after Google introduced Now cards, which serve as more detailed reminders for 40 apps, the search giant has expanded the feature to include 70 more third-party apps. 0 Comments

The Mobile Search Survival Guide

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With Google’s recent mobile algorithm update, businesses of all sizes are clamoring to remain relevant in Google mobile search. The Mobile Search Survival Guide will not only help you survive the mobilepocalypse, but dominate it. With Google’s recent mobile algorithm update, businesses of all sizes are clamoring to remain relevant in Google mobile search. The Mobile Search Survival Guide will not only help you survive the mobilepocalypse, but dominate it. 0 Comments

Beacons to Revolutionize Search in 2020

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Columnist Dan Cristo makes a prediction that 2020 will be "The Year of the Beacon" and with that, will come a revolutionary new way for consumers to use search. I’m going to make a prediction that 2020 will be "The Year of the Beacon" and with that, will come a revolutionary new way for consumers to use search. 0 Comments

6 Content Tips for Adapting to the Post-Mobilegeddon World

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Beyond the site and landing page adjustments of a post-Mobilegeddon world, marketers should also be mindful of how to format and align their content for maximum mobile impact and consumption. Beyond site and landing page adjustments, marketers should be mindful of how to format and align their content for maximum mobile impact and consumption. 0 Comments

Facebook "Hello" Brings Local Search to Calls

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Facebook is testing an app called "Hello" that will allow users to see names and images of incoming callers on mobile regardless of whether or not they are saved as contacts. Facebook is testing an app called "Hello" that will allow users to see names and images of incoming callers on mobile regardless of whether or not they are saved as contacts. 0 Comments

Are You Guilty of Committing These Mobile-Friendly Mistakes?

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With Google rolling out its latest algorithm change earlier this week, many business owners may be scrambling to make necessary adjustments after seeing themselves take a plunge in mobile search results. Many business owners may be scrambling to make necessary adjustments after seeing themselves take a plunge in mobile search results. 0 Comments

Google "Mobilegeddon" Has Officially Arrived

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Nearly two months after its announcement, Google has changed its algorithm to favor mobile-friendly sites. Brands like Ryanair and American Apparel are already suffering in the search rankings. Nearly two months after its announcement, Google has changed its algorithm to favor mobile-friendly sites. 0 Comments

Google to Make Mobile URLs More User-Friendly

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Google has updated its mobile URL display algorithms to better display the names of websites and support Schema.org structured data on mobile devices. Google has updated its mobile URL display algorithms to better display the names of websites and support Schema.org structured data on mobile devices. 0 Comments

App Indexing Will Now Affect Google Ranking

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With the launch of Google's new app indexing system, app install buttons will show up in Google searches and search rankings will also be used as a ranking signal for Android devices. With the launch of Google's new app indexing system, app install buttons will show up in Google searches. 0 Comments

YP Partners With Uber to Bring Cars to Your Door

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In the platform's first API integration with a local search site, Uber is now featured on the directory listings in YP's app, allowing users to order a car to the business with one click. In the platform's first API integration with a local search site, Uber is now featured on the directory listings in YP's app. 0 Comments