Articles on Local

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How-to guides to improve local search visibility. Tips on international search, maps, and reviews. News from Google, Bing, Yahoo, Yelp, Foursquare and more.

How Location Data Can Change Search

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Search could be further improved if search engines leveraged location data from our mobile devices to personalize and target results. Search could be further improved if search engines leveraged location data from our mobile devices to personalize and target results. 0 Comments

Secret Sauce LoMo Tips for More PPC Sales

lomo-marketing

Paid search marketers have understood that mobile is important for some time, but few are leveraging the power of mobile advertising tailored for local traffic. Paid search marketers have understood that mobile is important for some time, but few are leveraging the power of mobile advertising tailored for local traffic. 0 Comments

Finding Local Search Success, Post-Pigeon and Penguin 3.0

penguin-pandora

In the constantly shifting local search landscape, where it can feel like the targets are forever on the move (and interspersed with furry and feathered but unfriendly animals), what's a marketer to do? In the constantly shifting local search landscape, where it can feel like the targets are forever on the move, what's a marketer to do? 0 Comments

Introducing the Local Marketing Adoption Curve

Localized Search

Local marketing consists of more than just optimized pages and listings - it’s a complex ecosystem that is always on and always changing. Local marketing consists of more than just optimized pages and listings - it’s a complex ecosystem that is always on and always changing. 0 Comments

Centralizing Location Data: 3 Steps to Local SEO Success

foursquare-sim

National-local businesses with locations opening, closing or moving should take inventory of local business data and put processes in place to ensure it is constantly updated. National-local businesses with locations opening, closing or moving should take inventory of local business data and put processes in place to ensure it is constantly updated. 0 Comments

Apple Watch Opens New Doors in Local Search

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The latest Apple device will likely put added pressure on hyper-local searches, making it even more important for businesses to ensure they can be found. The latest Apple device will likely put added pressure on hyper-local searches, making it even more important for businesses to ensure they can be found. 0 Comments

YP Taps Goodzer for Enhanced Local Data

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YP says it will add hyper-local data about products and services to "a select portion of [its] 20 million business listings" as a result of the deal. YP says it will add hyper-local data about products and services to "a select portion of [its] 20 million business listings" as a result of the deal. 0 Comments

Yahoo Acquires Local Recommendation App Zofari

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The app, which says it was inspired by what Pandora has done for music and what Netflix has done for movies, will join the Yahoo Search team. The app, which says it was inspired by what Pandora has done for music and what Netflix has done for movies, will join the Yahoo Search team. 0 Comments

Is Google's New Local Algorithm 'Pigeon' for the Birds?

google-pigeon

Google rolled out a new local ranking algorithm that more closely mimics traditional organic search ranking -- but some queries have lost the 7-pack results entirely, pushing many local businesses off Page 1 altogether. Google rolled out a new local ranking algorithm that more closely mimics traditional organic search ranking -- but some queries have lost the 7-pack results entirely, pushing many local businesses off Page 1 altogether. 0 Comments

Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

Yelp Trends Craft Beer San Francisco

Yelp Trends works like any search engine, except you can compare multiple search terms in the context of one city. Reviews are from 98 cities in 20 countries, so there is a wealth of information to play with, but how much of that data is viable? To power Trends, Yelp draws upon data it has accumulated from user reviews over the past 10 years. But how much of that data is viable? 0 Comments

Defining Local SEO KPIs & How to Measure Them for Maximum ROI

Local SEO KPIs

With these seven local SEO key performance indicators, you can implement a simple three-step process to quickly track local search performance, measure the effectiveness of local SEO efforts, and analyze results to optimize future efforts. Seven local SEO key performance indicators to track that actually matter, and a simple three-step process to KPI measurement for maximum ROI. 0 Comments

Foursquare Upgrades App, Transitions Check-Ins to Swarm

Foursquare See all lunch places nearby

Calling it the beginning of the ‘personalized local search’ future, Foursquare has moved all check-in functionality from Foursquare to Swarm. It has also revealed a new logo and given us a sneak peek of what the new Foursquare will look like. Calling it the beginning of the ‘personalized local search’ future, Foursquare has moved all check-in functionality from Foursquare to Swarm. It has also revealed a new logo and given us a sneak peek of what the new Foursquare will look like. 0 Comments

Listing Management: The Required Foundation for Local SEO

Velocity Clouds

Effective listing management trumps all other local SEO efforts. It has been and continues to be the required foundation for a successful local SEO program. Consider these four major factors when creating your listing management strategy. Listing management continues to be the required foundation for a successful local SEO program. Consider these major factors when creating your strategy. 0 Comments

Ripoff Report to Revise Removal Policy: May Accept Court Orders

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Ripoff Report has been notorious for its "no removal" policy, refusing to remove reports for any amount of money, pleading, or legal litigation. However, Ripoff Report is reportedly making some important changes to this iron clad rule. ipoff Report is reportedly budging on its "no removal" policy to make "appropriate edits" to reports posted by third parties. 0 Comments

5 Takeaways From the World Cup for Global Search Marketers

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How to identify your goals ahead of time by setting clear objectives to drive traffic to your site, gain brand exposure and interactivity through social, and determine who will stick around and become your customers when the event is all over. Advertising for a global event? Plan ahead. Defend yourself. Don't confuse your audience. Capitalize on social media. Count your winnings. 0 Comments

Google AdWords Express App Now Available

AdWords Express App Edit Ad

Google has launched a new app for AdWords Express, the product designed to simplify search advertising for small businesses. In addition, Google is giving those advertisers better geotargeting to let them choose where their ads appear. Google has launched a new app and improved geotargeting for AdWords Express, the tool designed to simplify search advertising for small businesses. 0 Comments

You Can Now Link Your Google My Business & AdWords Accounts

50 Percent of Smartphone Searchers Visit Local Stores

Google has announced an update to location extensions that will let advertisers link their Google My Business and AdWords accounts to ensure consumers will receive the correct local information they need when they're ripe to purchase. Google has announced an update to location extensions that will let advertisers link their Google My Business and AdWords accounts to ensure consumers will receive the correct local information they need when they're ripe to purchase. 0 Comments