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How-to guides to improve local search visibility. Tips on international search, maps, and reviews. News from Google, Bing, Yahoo, Yelp, Foursquare and more.

Mobile Local Search: An Untapped Goldmine

Mobile apps

Many marketers still don't have mobile search down, despite the fact that it's surpassed desktop search with no signs of slowing down. Many marketers still don't have mobile search down, despite the fact that it's surpassed desktop search with no signs of slowing down. 0 Comments

4 Steps to Optimizing Local Search With Google

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Nearly three-quarters of online activity is related to local searches. Using location-specific keywords and leveraging Google+ reviews can help optimize those searches to benefit your business. Nearly three-quarters of online activity is related to local searches. Using location-specific keywords and leveraging Google+ reviews can help optimize those searches to benefit your business. 0 Comments

Google Buy Button a Reminder to Make Local Marketing Compelling

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The Google Buy button will serve as a reminder to local business owners that if they don't give consumers good reasons to visit their shops in person, the convenience of online will win out. The Google Buy button will serve as a reminder to local business owners that if they don't give consumers good reasons to visit their shops in person, the convenience of online will win out. 0 Comments

Facebook's "Yelp Alternative" Blurs Lines Between Social and Search

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Facebook has begun testing a feature that offers reviews from publications like Bon Appetit, Conde Nast Traveler, and the San Francisco Chronicle to rival Yelp's crowdsourced reviews. Facebook has begun testing a feature that offers reviews from publications like Bon Appetit, Conde Nast Traveler, and the San Francisco Chronicle to rival Yelp's crowdsourced reviews. 0 Comments

Beacons to Revolutionize Search in 2020

iBeacon

Columnist Dan Cristo makes a prediction that 2020 will be "The Year of the Beacon" and with that, will come a revolutionary new way for consumers to use search. I’m going to make a prediction that 2020 will be "The Year of the Beacon" and with that, will come a revolutionary new way for consumers to use search. 0 Comments

Google to Update Maps

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A new version of Google Maps will soon offer users related results on searches, as well as real-time information on traffic. A new version of Google Maps will soon offer users related results on searches, as well as real-time information on traffic. 0 Comments

Apple Maps Using TripAdvisor Reviews in Some Searches

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Apple Maps has relied solely on Yelp reviews for hotels in the past, but one Apple Insider user has found several instances of Apple relying on other sources for recent hotel searches. Apple Maps has relied solely on Yelp reviews for hotels in the past, but one Apple Insider user has found Apple to be relying on other sources. 0 Comments

Converged Media Requires Converged Metrics

Convergence analytics

A local digital marketing program that combines paid, earned, and owned will not only attract customers but also deliver a breakthrough benefit in the form of a blended cost per lead. Combining paid, earned, and owned will not only attract customers but also deliver a breakthrough benefit in the form of a blended cost per lead. 0 Comments

ypSearch Marketplace Brings Programmatic Local

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A new YP ad product aims to help the small search engine compete with bigger rivals like Bing and Google by allowing users to transfer campaigns to YP's broad local user base. A new YP ad product aims to help the small search engine compete with bigger rivals by allowing users to transfer campaigns to YP's broad local user base. 0 Comments

Mobile Search Spend Share to Reach 83% by 2018

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Recent eMarketer research found that mobile search spend is growing exponentially with no end in sight, even more so than they previously reported. eMarketer research finds that mobile search spend is growing exponentially, while Google's dominance is threatened by in-app searching. 0 Comments

Brands Boost Conversions With Google Shopping Campaigns

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Google's local inventory ads, which recently opened up to all advertisers, allow brands like Macy's and PetSmart to make in-stores sales from their search ads on both desktop and mobile. Google's local inventory ads, which recently opened up to all advertisers, allow brands like Macy's and PetSmart to make in-stores sales from their search ads on both desktop and mobile. 0 Comments

Does Yelp Really Matter?

Yelp

In a search marketing world that is dictated by Google, should businesses care about getting Yelp reviews? In a search marketing world that is dictated by Google, should businesses care about getting Yelp reviews? 0 Comments

Why Search Was Instrumental in the Growth of Taco Bell's App

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Since relaunching its app in October, Taco Bell has found that paid search has contributed to five times the purchase strength of paid social, video, or mobile display ads. Since relaunching its app in October, Taco Bell has found that paid search has contributed to five times the purchase strength of paid social, video, or mobile display ads. 0 Comments

Click-to-Call and the Big Data Gap

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Typical analytics tools may not give marketers enough visibility into the $4 billion that is spent on mobile search advertising. Typical analytics tools may not give marketers enough visibility into $4 billion that is spent on mobile search advertising. 0 Comments