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How-to guides to improve local search visibility. Tips on international search, maps, and reviews. News from Google, Bing, Yahoo, Yelp, Foursquare and more.

Google to Update Maps

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A new version of Google Maps will soon offer users related results on searches, as well as real-time information on traffic. A new version of Google Maps will soon offer users related results on searches, as well as real-time information on traffic. 0 Comments

Apple Maps Using TripAdvisor Reviews in Some Searches

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Apple Maps has relied solely on Yelp reviews for hotels in the past, but one Apple Insider user has found several instances of Apple relying on other sources for recent hotel searches. Apple Maps has relied solely on Yelp reviews for hotels in the past, but one Apple Insider user has found Apple to be relying on other sources. 0 Comments

Converged Media Requires Converged Metrics

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A local digital marketing program that combines paid, earned, and owned will not only attract customers but also deliver a breakthrough benefit in the form of a blended cost per lead. Combining paid, earned, and owned will not only attract customers but also deliver a breakthrough benefit in the form of a blended cost per lead. 0 Comments

ypSearch Marketplace Brings Programmatic Local

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A new YP ad product aims to help the small search engine compete with bigger rivals like Bing and Google by allowing users to transfer campaigns to YP's broad local user base. A new YP ad product aims to help the small search engine compete with bigger rivals by allowing users to transfer campaigns to YP's broad local user base. 0 Comments

Mobile Search Spend Share to Reach 83% by 2018

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Recent eMarketer research found that mobile search spend is growing exponentially with no end in sight, even more so than they previously reported. eMarketer research finds that mobile search spend is growing exponentially, while Google's dominance is threatened by in-app searching. 0 Comments

Brands Boost Conversions With Google Shopping Campaigns

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Google's local inventory ads, which recently opened up to all advertisers, allow brands like Macy's and PetSmart to make in-stores sales from their search ads on both desktop and mobile. Google's local inventory ads, which recently opened up to all advertisers, allow brands like Macy's and PetSmart to make in-stores sales from their search ads on both desktop and mobile. 0 Comments

Does Yelp Really Matter?

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In a search marketing world that is dictated by Google, should businesses care about getting Yelp reviews? In a search marketing world that is dictated by Google, should businesses care about getting Yelp reviews? 0 Comments

Why Search Was Instrumental in the Growth of Taco Bell's App

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Since relaunching its app in October, Taco Bell has found that paid search has contributed to five times the purchase strength of paid social, video, or mobile display ads. Since relaunching its app in October, Taco Bell has found that paid search has contributed to five times the purchase strength of paid social, video, or mobile display ads. 0 Comments

Click-to-Call and the Big Data Gap

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Typical analytics tools may not give marketers enough visibility into the $4 billion that is spent on mobile search advertising. Typical analytics tools may not give marketers enough visibility into $4 billion that is spent on mobile search advertising. 0 Comments

Spotlight On: Yelp's Rosie Akenhead

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Yelp's manager of local business outreach for the U.K. and Ireland spoke with SEW about recent additions to Yelp, as well as the time she Yelped a taxidermist. Yelp's manager of local business outreach for the U.K. and Ireland spoke with SEW about recent additions to Yelp, as well as the time she Yelped a taxidermist. 0 Comments

Mobile Responsive Sites Boost Search Rankings for SMBs

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While most SMBs know that mobile responsive sites boost Google rankings, many don't know that pain points in mobile search could be costing both clicks and rank. While most SMBs know that mobile responsive sites boost Google rankings, many don't know pain points in mobile search could cost both clicks and rank. 0 Comments

Enhance Your Local SEO Strategy With Google+ Local

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Using Google+ Local is fundamental for businesses in order to be found on Google in local searches, as the platform drives the results on Google Maps. How can you make the most of Google+ Local? Using Google+ Local is fundamental for businesses in order to be found on Google in local searches, as the platform drives the results on Google Maps. 0 Comments

Wearables to Heighten Demand for Local Search: Prepare Now!

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The impending release of the Apple Watch means that marketers should get ready for the rise of wearables by optimizing voice search and embracing geo-location capabilities. The impending release of the Apple Watch means that marketers should get ready for the rise of wearables by optimizing voice search and embracing geo-location capabilities. 0 Comments