Articles on Local

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How-to guides to improve local search visibility. Tips on international search, maps, and reviews. News from Google, Bing, Yahoo, Yelp, Foursquare and more.

Beyond Listing Management: Why You Need a Location Data Strategy

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The proliferation of mobile makes it that much more important for brands to think beyond listing management, and make their location data scalable, as well as accessible and actionable to consumers. The proliferation of mobile makes it that much more important for brands to think beyond listing management, and make their location data scalable, as well as accessible and actionable to consumers. 0 Comments

Testing the International Googlebot, Simplified

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Following an article on Google crawling from non-U.S. IP addresses, this columnist tests the Locale-Adaptive Testing Tool across 13 different languages and 18 different countries. Following an article on Google crawling from non-U.S. IP addresses, this columnist tests the Locale-Adaptive Testing Tool across 13 different languages and 18 different countries. 0 Comments

Yelp Earnings Report Shows Strength In Mobile Search

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Though the value of Yelp's shares continue to decline, the company is becoming a stronger player in mobile search, as demonstrated by its 22 percent growth in mobile monthly visitors. Though the value of Yelp's shares continue to decline, the company is becoming a stronger player in mobile search, as demonstrated by the 22 percent growth in mobile monthly visitors. 0 Comments

YP Product Centralizes Advertising Experience

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Launched earlier today, ypPresence Starter serves as a central dashboard for its local advertisers to manage their content, reviews and social activity. Launched earlier today, ypPresence Starter serves as a central dashboard for its local advertisers to manage their content, reviews and social activity. 0 Comments

A Look at Local Search

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Proximity, relevance and prominence are the three cornerstones of local SEO. Reviews are also important, though they don't affect rankings nearly as much as many people think. Proximity, relevance and prominence are the three cornerstones of local SEO. Reviews are also important, though they don't affect rankings nearly as much as many people think. 0 Comments

Mobile Local Search: An Untapped Goldmine

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Many marketers still don't have mobile search down, despite the fact that it's surpassed desktop search with no signs of slowing down. Many marketers still don't have mobile search down, despite the fact that it's surpassed desktop search with no signs of slowing down. 0 Comments

4 Steps to Optimizing Local Search With Google

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Nearly three-quarters of online activity is related to local searches. Using location-specific keywords and leveraging Google+ reviews can help optimize those searches to benefit your business. Nearly three-quarters of online activity is related to local searches. Using location-specific keywords and leveraging Google+ reviews can help optimize those searches to benefit your business. 0 Comments

Google Buy Button a Reminder to Make Local Marketing Compelling

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The Google Buy button will serve as a reminder to local business owners that if they don't give consumers good reasons to visit their shops in person, the convenience of online will win out. The Google Buy button will serve as a reminder to local business owners that if they don't give consumers good reasons to visit their shops in person, the convenience of online will win out. 0 Comments

Facebook's "Yelp Alternative" Blurs Lines Between Social and Search

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Facebook has begun testing a feature that offers reviews from publications like Bon Appetit, Conde Nast Traveler, and the San Francisco Chronicle to rival Yelp's crowdsourced reviews. Facebook has begun testing a feature that offers reviews from publications like Bon Appetit, Conde Nast Traveler, and the San Francisco Chronicle to rival Yelp's crowdsourced reviews. 0 Comments

Beacons to Revolutionize Search in 2020

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Columnist Dan Cristo makes a prediction that 2020 will be "The Year of the Beacon" and with that, will come a revolutionary new way for consumers to use search. I’m going to make a prediction that 2020 will be "The Year of the Beacon" and with that, will come a revolutionary new way for consumers to use search. 0 Comments

Google to Update Maps

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A new version of Google Maps will soon offer users related results on searches, as well as real-time information on traffic. A new version of Google Maps will soon offer users related results on searches, as well as real-time information on traffic. 0 Comments

Apple Maps Using TripAdvisor Reviews in Some Searches

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Apple Maps has relied solely on Yelp reviews for hotels in the past, but one Apple Insider user has found several instances of Apple relying on other sources for recent hotel searches. Apple Maps has relied solely on Yelp reviews for hotels in the past, but one Apple Insider user has found Apple to be relying on other sources. 0 Comments

Converged Media Requires Converged Metrics

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A local digital marketing program that combines paid, earned, and owned will not only attract customers but also deliver a breakthrough benefit in the form of a blended cost per lead. Combining paid, earned, and owned will not only attract customers but also deliver a breakthrough benefit in the form of a blended cost per lead. 0 Comments