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Search industry news, reports, issues, and commentary. Updates from Google, Bing, Yahoo, other major search engines, companies, agencies and events.

Justifying Your Spend – Getting SEO Buy-In

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There comes a time when all search marketers need to justify investment in their channel, something that can be a point of dread as well as a time of great opportunity. At some point all search marketers need to justify investment in their channel, something that can be a point of dread as well as a time of great opportunity. 0 Comments

Search Top Priority Among SMBs [Study]

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The results of a recent BIA/Kelsey study show that for 2015, search marketing and PPC will be a top priority for many small and medium-sized businesses. A recent BIA/Kelsey study shows that for 2015, search marketing and PPC will be a top priority for many SMBs. 0 Comments

Are We Reaching the End of the Keyword Era?

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This time, the humble keyword may actually be going by the wayside. And because of that, search marketing practitioners are going to need to develop a new set of skills to adapt. This time, the humble keyword may actually be going by the wayside, and search marketers will need to adapt. 0 Comments

Bing Adds Auction Insights to Web Interface

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Auction Insights, the recently launched feature that allows marketers to monitor their campaigns and keywords, as well as those of their competitors, is now available on the Campaigns Page. Auction Insights, the recently launched feature that allows marketers to monitor their campaigns and keywords, as well as those of their competitors, is now available on the Campaigns Page. 0 Comments

Amazon Steps Further Into Search With Amazon Echo

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If you have a solid liberty of experiential content on your site, it will be many decades before Siri, Cortina, Google Now, or Amazon's Alexa poses any threat to your traffic. If you have a solid liberty of experiential content on your site, it will be many decades before Amazon's Alexa poses any threat to your traffic. 0 Comments

Why Google Algorithm Updates Shouldn’t Matter

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With the exception of historic changes to Google’s algorithm, such as the Panda and Penguin updates that fundamentally changed the way website publishers had to approach their optimization strategies, algorithm updates should not receive nearly as much attention as they currently do. Google algorithm updates should not receive nearly as much attention as they currently do. 0 Comments

Amazon Echo Could Sneak Voice Search Into Users' Living Rooms

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Last Thursday, Amazon quietly released Echo, a device that uses voice command technology to answer questions, play music, and make shopping lists. Will the company take the next step to voice-controlled shopping? Last Thursday, Amazon quietly released Echo, a device that uses voice command technology to answer questions, play music, and make shopping lists. Will the company take the next step to voice-controlled shopping? 0 Comments

How Can SEOs Sell "Shiny, Sexy" Search?

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In a panel discussion at ad:tech New York, Kevin Ryan of Motivity Marketing, Shreya Kushari of Digitas, and Hamid Saify of Deutsch discussed the best practices for getting reluctant clients to realize the power of search. What are the best practices for getting reluctant clients to realize the power of search? 0 Comments

Google Maps Adds New Features and Brighter Colors

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In order to better serve its mobile customers and compete with the likes of Yelp and Foursquare in the mobile and local market, Google Maps is in the process of rolling out a new series of features. To better serve its mobile customers and compete with Yelp and Foursquare, Google Maps is in the process of rolling out a new series of features. 0 Comments

Evolution in Digital Marketing Skill Sets

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Because of technological advancements in the search marketing industry, marketing effectiveness is quickly becoming dependent on software to manage the volume of information and deliver the data to make the right decisions. Because of technological advancements in the search marketing industry, marketing effectiveness is quickly becoming dependent on software. 0 Comments