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Search industry news, reports, issues, and commentary. Updates from Google, Bing, Yahoo, other major search engines, companies, agencies and events.

Google's CTR Dominance Is a Double-Edged Sword

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Google trounces Yahoo and Bing when it comes to ad impressions and CTR, but the numbers are much closer than they were three years ago. Less competition - and lower CPC - is definitely a factor. Less competition resulting in cheaper clicks is a factor in Yahoo and Bing's slow-yet-steady disruption of Google's dominance. 0 Comments

Amazon Text Ads: To Do or Not To Do?

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Amazon has implemented its own site-specific digital advertising search tool - Amazon Text Ads. Similar in functionality to Google AdWords, here are the new program's capabilities. Amazon Text Ads is comparable to AdWords Lite, though head terms get more conversions because it's still new. 0 Comments

Facebook Pulls Ahead of Google In Referral Traffic

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Last quarter, Facebook surpassed Google in referral traffic to news sites, challenging the search giant's dominance and becoming its most formidable competitor in yet another area. Last quarter, Facebook surpassed Google in referral traffic to news sites, challenging the search giant's dominance and becoming its most formidable competitor in yet another area. 0 Comments

Which Google Brands Will Benefit From Alphabet?

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Industry experts see Google's search and ad business remaining relatively unchanged. However, the areas that fall under Alphabet could see a positive impact from the increased attention. Industry experts see Google's search and ad business remaining relatively unchanged. However, the areas that fall under Alphabet could see a positive impact from the increased attention. 0 Comments

Bidding Farewell to Basic Bidding

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As singular keyword bidding ends, marketers should familiarize themselves with the bid stacks Google is testing, such as those for age, gender, location, device and household income. As singular keyword bidding ends, marketers should familiarize themselves with the bid stacks Google is testing, such as those for age, gender, location, device and household income. 0 Comments

Yandex: Playing the Cards to Win

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Working on improving its advertising opportunities and product offerings, Yandex will be a necessity if Google is ultimately forced out of Russia. Working on improving its advertising opportunities and product offerings, Yandex will be a necessity if Google is ultimately forced out of Russia. 0 Comments

Bing to Improve Merchant Center

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Upcoming enhancements to Bing Merchants Center, which creates the catalog feeds that power Shopping Campaigns and Product Ads, will allow for greater analytics. Upcoming enhancements to Bing Merchants Center, whiich creates the catalog feeds that power Shopping Campaigns and Product Ads, will allow for greater analytics. 0 Comments

Alphabet: What's Going to Happen to Google Advertisers?

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Industry experts say Alphabet, which separates the profitable parts of Google's business, highlights the company's weaknesses but may also be good for branding and product development. Industry experts say Alphabet, which separates the profitable parts of Google's business, highlights the company's weakness, but can also be good for branding and product development. 0 Comments

Bing Launches Marketplace Trends Site to Help Targeting

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Following customer feedback, Bing launched a new site to help its advertisers better target based on location and device, as well as different times of the day and year. Following customer feedback, Bing launched a new site to help its advertisers better target based on location and device, as well as different times of the day and year. 0 Comments

Can Siri's Voicemail Transcription Help Apple Pull Ahead?

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Siri transcribing voicemails is a feature rumored to be in the works. Could that help Apple pull ahead of Microsoft and Google when it comes to digital assistants and voice search? Siri transcribing voicemails is a feature rumored to be in the works. Could that help Apple pull ahead of Microsoft and Google when it comes to digital assistants and voice search? 0 Comments

Partnership Rewards Seahawks Fans for Searching with Bing

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Bing has been giving users rewards points for years, but a new partnership with the Seattle Seahawks marks the first time a third-party has been involved in the program. Bing has been giving users rewards points for years, but a new partnership with the Seattle Seahawks marks the first time a third-party has been involved in the program. 0 Comments

Google: Right to be Forgotten? We're Not Complying

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Google limits forget-me-now service to the European market only. The search behemoth says that widening this on a global scale is 'bad for the internet' and will not win support. Google limits forget-me-now service to the European market only. The search behemoth says that widening this on a global scale is 'bad for the internet' and will not win support. 0 Comments

Bing Tests Emoji Keyboard

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Not long after becoming the first search engine to allow users to search with emojis, Bing is testing an emoji keyboard. Not long after becoming the first search engine to allow users to search with emojis, Bing is testing an emoji keyboard. 0 Comments

Google Given Right to Appeal in Safari Cookies Case

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The U.K. Supreme Court has granted permission in part for Google to appeal against a ruling relating to a dispute over the user information through cookies via use of the Apple Safari browser. The U.K. Supreme Court has granted permission in part for Google to appeal against a ruling relating to a dispute over the user information through cookies via use of the Apple Safari browser. 0 Comments

Content Marketing: Big Publicized Events Or Continuous Engagement?

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Brands mainly use two content marketing approaches, each of which has unique advantages and disadvantages that may make the approach more applicable to your business model and customer base. Brands mainly use two content marketing approaches, each of which has unique advantages and disadvantages that may make the approach more applicable to your business model and customer base. 0 Comments

TAG, Google Program to Block Invalid Data-Center Traffic

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Data center traffic is one of many types of nonhuman or illegitimate ad traffic. TAG’s new program will tap into Google’s internal data-center blacklist to filter bots that are ran in data centers. Data center traffic is one of many types of nonhuman or illegitimate ad traffic. TAG’s new program will tap into Google’s internal data-center blacklist to filter bots that are ran in data centers. 0 Comments