Search industry news, reports, issues, and commentary. Updates from Google, Bing, Yahoo, other major search engines, companies, agencies and events.
I took a look at some of our own client’s data points to see how this search engine was performing and provide my own point of view. The Goliath in any industry will always have their version of David. Sometimes they may have more than one. 0 Comments
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week: some of your favourite social networks turn against you, Bing and AOL become buddies and we discover the best way to share videos on Facebook. 0 Comments
As Search Engine Watch sets its out of office reply to ‘can’t talk, too busy crying because nobody bought me Poe Dameron’s X-Wing’ all that’s left to do is fire off one final message for 2015. Whatever you’re doing over the next few days, have a terrific one. 0 Comments
Welcome to our weekly round-up of all the latest news and research from around the This week: loads of holiday related stats, and not even for the holidays you assume. 0 Comments
This week: changes to structured snippets, a new feature on YouTube, online ad stats and Bing is going to decide what you’re having for dinner. Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. 0 Comments
So what have we got going on in 2016? More of the same, some innovative new techniques, and one or two surprises, as well as a whole bunch of things that should have been jettisoned by now. My great hope is that more designers will move towards user experience and data, and away from gut feel. 0 Comments
One business took a pretty interesting approach to this year’s Black Friday shopping extravaganza, and it might just signal a big shift in the way that businesses interact with and market to their customers. Has the slow demise of Black Friday already begun? 0 Comments
We’ve launched a brand new search event, Connect, taking place on the beach this Feb 4-5 at the Ritz-Carlton Key Biscayne in Miami. Search Engine Watch has some exciting news… 0 Comments
There’s more to building a team than simply assembling a bunch of the smartest people you can find. Google has spent the past two years studying more than 180 of its teams, to figure out the secret to success. 0 Comments
Google might be the biggest and richest company around, but its dominance means that the online search industry has stagnated. The search industry has stagnated and there are no serious contenders for Google’s crown. 0 Comments
Elite SEM was the big winner in Vegas, having won the "best large agency" award for the third straight year. But with 21 other categories, Elite was far from the only winner. Named best large agency at the U.S. Search Awards all three years, Elite SEM was the big winner last night. However, the agency wasn't the only winner, as there were 21 other categories. 0 Comments
It's no secret that Amazon is the retail sector's biggest disruptor. As to why that is, BloomReach research found top-notch personalization to be the e-commerce giant's greatest strength. It's no secret that Amazon is the retail sector's biggest adversary. BloomReach research has found that this is due to the e-commerce giant's effective usage of personalization. 0 Comments
The latest advancement in personalization, Google's new Custom Match feature will increase ad targeting potential. How can marketers effectively use this tool to their advantage? Google’s Custom Match feature optimizes ad targeting capabilities. How can marketers effectively leverage this function and take full advantage of this advancement in personalization? 0 Comments
Having appealed France's "right to be forgotten" ruling, Google was rejected on the grounds that the company only delinked regionally, rather than across all its global search sites. Because Google's "right to be forgotten" delinking only applied to regional sites and not Google.com, the French data protection authority rejected the company's appeal. 0 Comments
Though Google hasn't explicitly said how repeated spam violators will be punished, the company said multiple violations "may make a successful reconsideration process more difficult to achieve." According to a Google Webmaster Central blog post, repeated spam violators will see harsher penalties going forward. 0 Comments
This analysis of data from six research studies represents the current scope of the digital marketing industry. Use these insights to build effective and profitable campaigns. This evaluates six research studies that represent the current scope of the digital marketing industry. Use these insights to create campaigns that are both effective and profitable. 0 Comments
Due to the accessibility of digital marketing resources, many small business owners become self taught online marketers. This explains the advantages of taking a DIY marketing approach. Due to the convenience of digital marketing resources, small business owners develop into self taught online marketers. This discusses the benefits of using a DIY marketing approach. 0 Comments
Building brand awareness with long-term value in organic search requires a strong digital PR campaign. Use these tips to create and execute a successful online PR strategy. A strong digital PR campaign can create a level of brand awareness with long-term value in organic search. Here are tips for building and executing a successful online PR strategy. 0 Comments
Per an anti-trust complaint filed by Yandex, Google has been found guilty of preloading Android devices with its own apps and banning others. What does this mean for Google's competition with Yandex? What does it mean for Google's rivalry with Yandex, now that the former has been found guilty of preloading Android devices with its own apps, banning those from competitors? 0 Comments
That probably won't happen, according to industry experts. However, integrating Siri into TV will probably result in Apple fine-tuning its voice recognition and improving ad targeting. Industry experts believe multi-screen viewing is here to stay, but the Siri integration will likely result in Apple fine-tuning its voice recognition and ultimately improving targeting. 0 Comments
What is in a domain name? Rather than using one of its many top level domain options, Google took a different approach by making a new address for Alphabet Inc. - ABC.XYZ. What's in a domain name? Instead of making a selection from one of its many top level domain names, Google decided to create something entirely new for its Alphabet Inc. site - ABC.XYZ. 0 Comments
Google has added some nifty updates to Docs including search, dictation, and new templates, all of which make for a much more convenient user experience. Google has made the user experience on Docs much more convenient by adding search, dictation and new templates. 0 Comments
The search giant has rolled out a new Google logo, moving from a serif font to a sans-serif font. Branding experts think the company has nailed the logo redesign on several levels. The search giant has rolled out a new Google logo, moving from a serif font to a sans-serif font. Branding experts think the company has nailed the logo redesign on several levels. 0 Comments
In spite of the transient nature of this ever-evolving and converging field, here are five skills that will allow digital marketers to adapt and thrive as hybrid professionals. These insights can help marketers to adapt to and ultimately succeed in the transient and ever-evolving world of hybrid digital marketing. 0 Comments
Like many of its industry counterparts, Google is eliminating Flash-enabled ads on Chrome. Starting tomorrow, Google will turn Flash-enabled ads into static images on Chrome. 0 Comments
In the spirit of a Skyscanner promotion giving someone the chance to spend the day as CEO of the travel search engine, we posed the questions to some of Search Engine Watch's columnists. To celebrate reaching 40 million users, Skyscanner is giving its CEO the day off and inviting someone else to take his place - what if that someone were an SEW contributor? 0 Comments
