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Search industry news, reports, issues, and commentary. Updates from Google, Bing, Yahoo, other major search engines, companies, agencies and events.

Google Reveals New AdWords Products

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Some of the search juggernaut's soon-to-be-released offerings include new automotive and hotel ads, redesigned Dynamic Search Ads, and tools to improve attribution. Some of the search juggernaut's soon-to-be-released offerings include new automotive and hotel ads, redesigned Dynamic Search Ads, and tools to improve attribution. 0 Comments

Is There Really a Battle Between SEO and PR?

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There seems to be some strange sort of courting ritual going on - could SEO and PR mate successfully and have viable offspring? Or will one eliminate the other and emerge dominant in digital marketing? There seems to be some strange sort of courting ritual going on - could SEO and PR mate successfully and have viable offspring? 0 Comments

Microsoft's New Enhancements Could Put the "Edge" Back Into Voice Search

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At its Build conference, Microsoft unveiled its new browser, Edge, as a follow-up to the recently defunct Internet Explorer. The new browser boasts faster speeds and better features, which could enhance the search experience for users. At its Build conference, Microsoft unveiled its new browser, Edge, as a follow-up to the recently defunct Internet Explorer. The new browser boasts faster speeds and better features, which could enhance the search experience for users. 0 Comments

What SEOs Want From a Web Grader

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Most free Web grader tools that are available today were developed in the years before Penguin, Panda and "Mobilegeddon" — they don’t give SEOs the insight they so desperately need. Most free web grader tools available were developed in the years before Penguin, Panda and "Mobilegeddon" — they don’t give SEOs the insight they need. 0 Comments

YP Launches Lookalike Tool for Audience Retargeting

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Today, YP rolled out its Audience Extension tool, which helps brands to both target campaigns across users' Web searches and find new customers based on first-party search data. YP rolled out its Audience Extension tool, which helps brands target campaigns across users' Web searches and find customers with first-party search data. 0 Comments

Bing Follows Google's Lead and Launches Shopping Campaigns

Bing Ads

Much like Google did last year, Bing is now beta testing shopping campaigns, which give advertisers more sophisticated management and performance tracking capabilities. Much like Google did last year, Bing is now beta testing shopping campaigns, which give advertisers more sophisticated management and performance tracking capabilities. 0 Comments

Google, Yahoo Follow IAB's Advice to Improve HTTPS Encryption

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Following a recent call-to-action from the Interactive Advertising Bureau, the search giants have made changes like HTTPS-encrypted display ads and email encryption extensions. Following a recent call-to-action from the Interactive Advertising Bureau, the search giants have made changes like HTTPS-encrypted display ads and email encryption extensions. 0 Comments

Yahoo and Microsoft Amend Search Agreement

Yahoo Search Bing PPC

After six years of rumors around the strength of the partnership, Yahoo and Microsoft have reached a new agreement, which splits ad sales and ends exclusivity. After years of rumors around the strength of the partnership, Yahoo and Microsoft have reached a new agreement, which splits ad sales and ends exclusivity. 0 Comments

Yelp Adds Restaurant Reservations as New Search Option

Yelp

Yelp Now, which launched today, allows users to find restaurant reservations on the platform by searching for dates, times, party sizes, and types of cuisine. Yelp Now, which launched today, allows users to find restaurant reservations on the platform by searching for dates, times, party sizes, and types of cuisine. 0 Comments

App Indexing Will Now Affect Google Ranking

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With the launch of Google's new app indexing system, app install buttons will show up in Google searches and search rankings will also be used as a ranking signal for Android devices. With the launch of Google's new app indexing system, app install buttons will show up in Google searches. 0 Comments

Bing Uses "Bubbles" to Simplify Image Search

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Bing hopes to reduce errors in mobile image search by encouraging users to #TypeLessSearchFaster with image-based search suggestions and easily altered search bubbles. Bing hopes to reduce errors in mobile image search by encouraging users to #TypeLessSearchFaster with image-based search suggestions. 0 Comments

Google to Update Maps

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A new version of Google Maps will soon offer users related results on searches, as well as real-time information on traffic. A new version of Google Maps will soon offer users related results on searches, as well as real-time information on traffic. 0 Comments

Flickr Enhances Search Capabilities

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The online photo and video service has introduced a new search interface and added a number of improvements to its search engine. The online photo and video service has introduced a new search interface and added a number of improvements to its search engine. 0 Comments