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Search industry news, reports, issues, and commentary. Updates from Google, Bing, Yahoo, other major search engines, companies, agencies and events.

Adobe Finds Google's CTR Growing Faster Than Its CPC

Adobe

Google’s click-through-rate growth is outpacing its cost-per-click growth, according to Adobe's Digital Index’s Q4 Digital Advertising Benchmark report. Google’s click-through-rate growth is outpacing its cost-per-click growth, according to Adobe's Digital Index’s Q4 Digital Advertising Benchmark report. 0 Comments

New Bing Policy Disallows Phone Numbers in Plain Text

Bing Ads

Beginning in February - or June for existing customers - marketers advertising with the search engine can only display phone numbers in Call Extensions and Location Extensions. Beginning in February - or June for existing customers - marketers advertising with the search engine can only display phone numbers in Call Extensions and Location Extensions. 0 Comments

5 Ways Small Businesses Can Build Their Brands in 2015

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As we get a start in 2015, more businesses will learn to stop worrying about building links, and start worrying about building their brands in order to succeed in search marketing. As we get a start in 2015, more businesses will learn to stop worrying about building links, and start worrying about building their brands. 0 Comments

Google's DMCA Notices Reach 345M in 2014

piracy-google

In 2014, Google received more than 345 million Digital Millennium Copyright Act takedown notices regarding pirate links, a number 5 million percent higher than it was in 2008. In 2014, Google received more than 345 million Digital Millennium Copyright Act takedown notices regarding pirate links, a number 5 million percent higher than it was in 2008. 0 Comments

Disruptive Search Forces in 2015 and Beyond

disruptive-search

When we consider the disruptive force that search is playing in the health care and education systems, it’s not such a gigantic step for us to leverage it to disrupt how we measure search campaign successes 2015. Consider the disruptive force that search is playing in the health care and education systems. 0 Comments

8 Innovative SEM Tips From Those in the Know

googlesearch

When you’re trying to improve your search engine marketing, there’s no better place to look than the advice of those who have already had a winning strategy. Here are eight SEM tips from those in the know on how to improve the way you market your brand next year and beyond. When trying to improve your search engine marketing, there’s no better place to look than the advice of those who have already had a winning strategy. 0 Comments

Google to Leave Russia

Google Logo

On the heels of the announcement that Google News will cease operation in Spain, the search giant will also be pulling out of Russia, as a result of a restrictive new law. On the heels of the announcement that Google News will cease operation in Spain, the search giant will also be pulling out of Russia, as a result of a restrictive new law. 0 Comments