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Search industry news, reports, issues, and commentary. Updates from Google, Bing, Yahoo, other major search engines, companies, agencies and events.

Bing Enhances Microsoft Office's Search Function

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In addition to powering the help search feature in Office, Bing now allows users to see a news feed along the bottom of their homepage and share their feedback with the search engine. In addition to powering the help search feature in Office, Bing now allows users to see a news feed along the bottom of their homepage and share their feedback with the search engine. 0 Comments

Google Offers Guidebook for AdWords Updates

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Google AdWords has added two new features to its Help section: a how-to guide for paid search best practices and a timeline for keeping track of new updates. Google AdWords added two new features to its Help section: a how-to guide for paid search best practices and a timeline for keeping track of new updates. 0 Comments

Google AdWords Upgrades URLs for Better Tracking

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Google AdWords has simplified the URL process by splitting the landing page portion of the URL from the tracking information, which means advertisers can update ads without stopping them. Google AdWords has simplified the URL process by splitting the landing page portion of the URL from the tracking information, which means advertisers can update ads without stopping them. 0 Comments

Bing Updates Quality Score

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Bing is upgrading its quality score, which the search engine uses to gauge how competitive ads are in the marketplace. Bing is upgrading its quality score, which the search engine uses to gauge how competitive ads are in the marketplace. 0 Comments

Will Apple Have Its Own Search Engine?

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A job posting for an Apple Search project manager has led to speculation about Apple becoming a Google competitor. But some are skeptical and don't think search is a natural fit for Apple. A job posting for an Apple Search project manager has led to speculation about Apple becoming a Google competitor. 0 Comments

Tweets to Appear in Google Searches

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Twitter has reportedly partnered with Google, continuing its mission to expand the reach of tweets. Within the next three months, tweets will appear in Google searches automatically. Within the next three months, tweets will appear in Google searches automatically. 0 Comments

Google Disabled 524M Bad Ads Last Year

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Counterfeit product ads are down, but Google has to fight as hard as ever to combat weight loss scam ads, according to the search engine's annual Bad Ads Report. Google disabled more than 524 million bad ads and banned more than 214,000 advertisers in 2014. 0 Comments

Adobe Finds Google's CTR Growing Faster Than Its CPC

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Google’s click-through-rate growth is outpacing its cost-per-click growth, according to Adobe's Digital Index’s Q4 Digital Advertising Benchmark report. Google’s click-through-rate growth is outpacing its cost-per-click growth, according to Adobe's Digital Index’s Q4 Digital Advertising Benchmark report. 0 Comments