Articles on Development

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A collection of in-depth guides on how to launch or relaunch a website, website development and design, WordPress SEO and user experience best practices.

Checklist: Launching a Site Redesign

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If you do things in a very specific order and double-check each aspect prior to launch, you can avoid a ton of headaches and losses in rankings during a site redesign. If you do things in a very specific order and double-check each aspect prior to launch, you can avoid a ton of headaches and losses in rankings. 0 Comments

How to Be Your SEO's Favorite Developer

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Whether you’re a programmer looking to get on your SEO’s good side or an SEO looking to drop a few hints to the programmer in your life, put these practices into action and everyone will be happier and more productive. If each of us as digital experts carefully consider the needs and goals of each player in the Web development process we’ll all achieve success together. 0 Comments

An SEO Timeline for Development Projects

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Thinking ahead during the development process and staying connected with the rest of your team is always the best advice when it comes to making sure none of a website’s SEO needs fall through the cracks. Thinking ahead during the development process is always the best advice when it comes to making sure none of a website’s SEO needs fall through the cracks. 0 Comments

4 SEO Answers Your Development Team Needs in 2015

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As we move into 2015 we have a responsibility as SEOs to positively shape the outcome of any Web development project we’re a part of. That means providing answers to questions posed by stakeholders and the developers about the current state of search. As we move into 2015 we have a responsibility as SEOs to positively shape the outcome of any Web development project we’re a part of. 0 Comments

It Takes a Village – or at Least a Team - to Build Successful Websites and Apps

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Professionals with ample cross-discipline expertise are as rare as unicorns with wings. It is more efficient and cost-effective to put a team in place with the skill sets needed to execute the process, in the correct sequence, from the beginning. It is efficient and cost-effective to put a team in place with the skill sets needed to execute the process, in the correct sequence, from the beginning. 0 Comments

Deal With the Big Rocks First

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Before you spend time and money trying to optimize the small aspects of your website, deal with the big issues first. Before you spend time and money trying to optimize the small aspects of your website, deal with the big issues first. 0 Comments

Better, Faster, Cheaper…Pick 2

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When it comes to UX-centered projects, it's important to understand the value of choosing the better or better and faster options instead of the cheaper option. When it comes to UX-centered projects, it's important to understand the value of choosing the better or better and faster options instead of the cheaper option. 0 Comments

Just What Is UX Design Thinking?

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Design thinking, and more specifically UX design thinking, is a pervasive perspective, whereby I constantly critique the world for design flaws that promote incorrect behaviors. Conversely, UCD is just a methodology for creating usable designs. UX design thinking is a pervasive perspective, while UCD is just a methodology for creating usable designs. 0 Comments

How to Create a Social Media Friendly Landing Page

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The same psychology that applies to crafting an engaging social media post should apply to the pages those posts lead to. Each social channel has its own culture and language. Your landing pages must match that, and present one simple call to action. The same psychology that applies to crafting an engaging social media post should apply to the pages those posts lead to. Here are some tips. 0 Comments

14 Top-Notch Resources to Help You Become a CRO Expert

QuickSprout Definitive Guide to Conversion Optimization

It's becoming increasingly expensive to drive traffic to your website. The only way to maintain or improve results is to increase your conversion rate. Study up on these expert conversion rate optimization guides and tutorials to get up to speed. Want to become a conversion rate optimization expert? Start mastering the art of CRO with this collection of great guides and tutorials. 0 Comments

5 Content Questions to Guide Your Site Redesign

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There's a lot to consider when you decide to redesign your website – it must provide a good user experience, be mobile-friendly, and not lose rankings. But there are also five important content questions to consider before revamping your website. These are five of the most important content questions you need to answer before you revamp your website. 0 Comments