Articles on Content

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Start creating great, engaging, high-quality content with this collection of content marketing tactics, trends, ideas, strategies and best practices.

5 Essential Hybrid Digital Marketing Skills to Develop Now

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In spite of the transient nature of this ever-evolving and converging field, here are five skills that will allow digital marketers to adapt and thrive as hybrid professionals. These insights can help marketers to adapt to and ultimately succeed in the transient and ever-evolving world of hybrid digital marketing. 0 Comments

Navigating The Roadblocks of Content Marketing

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There are many forms of content marketing, though it typically poses the same struggles, such as budget and talent acquisition - for brands, no matter their industry and offerings. There are many forms of content marketing, though it typically poses the same struggles, such as budget and talent acquisition - for brands, no matter their industry and offerings. 0 Comments

How Shoes.com Became Visually Searchable

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When consumers take pictures of any pair of shoes, whether in-person or on a billboard, Shoes.com's visual search partner Slyce scans the site and presents its closest pairs. When consumers take pictures of any pair of shoes, whether in-person or on a billboard, Shoes.com's visual search partner Slyce scans the site and presents its closest pairs. 0 Comments

The Rise of Content Performance: The Search and Social Link

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Search, social and content together all have reciprocal relationships. Understanding how each channel influences the others is the key to content marketing success. Search, social and content together all have reciprocal relationships. Understanding how each channel influences the others is the key to content marketing success. 0 Comments

Blogging and SEO: A Relationship It Pays to Nurture

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A blog is an excellent content and SEO tactic that allows websites to build their brand, traffic, and reputation. When you regularly update a blog, you have an excellent platform to produce fresh and high-value content. A blog is an excellent content and SEO tactic that allows websites to build their brand, traffic, and reputation. 0 Comments

6 Content Tips for Adapting to the Post-Mobilegeddon World

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Beyond the site and landing page adjustments of a post-Mobilegeddon world, marketers should also be mindful of how to format and align their content for maximum mobile impact and consumption. Beyond site and landing page adjustments, marketers should be mindful of how to format and align their content for maximum mobile impact and consumption. 0 Comments

Product Reviews for Links? Be Careful!

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Google is getting really good at determining which links to a website are naturally earned and which ones are either paid endorsements or links that were obtained by offering some kind of incentive. Google is getting good at determining which links are naturally earned and which are paid endorsements or links that were obtained by offering incentives. 0 Comments

Tapping Into Your Alpha Audience: How Blogger Outreach Can Amplify Your Reach

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To grow organic rankings safely, links have to be earned on the basis of great content. But if the reality is that only 2 percent of followers share content — what hope do you truly have of earning links if your audience doesn’t share or amplify? If the reality is that only 2 percent of followers share content — what hope do you truly have of earning links if your audience doesn’t share or amplify? 0 Comments

5 New Types of Content for the Future of Marketing

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Every search marketer knows that a good SEO strategy rests on the strength of its content. Savvy brands will keep an eye on the following five emerging content types to determine when it makes sense to integrate them into their existing search campaigns. Every search marketer knows that a good SEO strategy rests on the strength of its content. 0 Comments

Natural Links – What Are They, Really?

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Good links are always a subject of some contention among SEOs. They’re often referred to as real, organic, or "natural," but the question is how can we get links that matter? Links are often referred to as real, organic, or "natural," but the question is how can we get links that matter? 0 Comments

5 Tips to Make Your Marketing Stand Out Like a Purple Cow [#SESMiami]

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In the spirit of Seth Godin's principle that good marketing should stand out like a purple cow, marketers from Home Depot and the Miami Marlins baseball team shared their insights on how to make your marketing "purple." In the spirit of Seth Godin's principle that good marketing should stand out like a purple cow, marketers from Home Depot and the Miami Marlins baseball team shared their insights on how to make your marketing "purple." 0 Comments

Landing Page Conversion: Organic & Content Optimization

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Here's a look at some of the ways search marketers can move to the next step of converting traffic by understanding options, page-level metrics, and the importance of testing. Here's a look at some of the ways search marketers can convert traffic by understanding options, page-level metrics, and the importance of testing. 0 Comments

Translating Your Articles for Link-Building

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Some smart sites have discovered that their foreign peers love to reuse their content, especially when they make it easy by translating their articles for those sites. Some smart sites have discovered that their foreign peers love to reuse their content, especially when they make it easy by translating their articles. 0 Comments

Link-Building Lessons You Can Learn From Your Inbox

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Search marketers trying to build links can learn a thing or two from the successful (or not so successful) email marketing campaigns that appear in their inboxes. Search marketers trying to build links can learn a thing or two from the successful (or not so successful) email marketing campaigns that appear in their inboxes. 0 Comments

What’s Newsworthy About Your Client?

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It's no secret that great content can generate links, which in turn can boost SEO. But how can you determine what's newsworthy about your client in order to produce that good content? How can you determine what's newsworthy about your client in order to produce that good content to generate links and boost SEO? 0 Comments