Articles on Content

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Start creating great, engaging, high-quality content with this collection of content marketing tactics, trends, ideas, strategies and best practices.

5 New Types of Content for the Future of Marketing

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Every search marketer knows that a good SEO strategy rests on the strength of its content. Savvy brands will keep an eye on the following five emerging content types to determine when it makes sense to integrate them into their existing search campaigns. Every search marketer knows that a good SEO strategy rests on the strength of its content. 0 Comments

Natural Links – What Are They, Really?

natural-links

Good links are always a subject of some contention among SEOs. They’re often referred to as real, organic, or "natural," but the question is how can we get links that matter? Links are often referred to as real, organic, or "natural," but the question is how can we get links that matter? 0 Comments

5 Tips to Make Your Marketing Stand Out Like a Purple Cow [#SESMiami]

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In the spirit of Seth Godin's principle that good marketing should stand out like a purple cow, marketers from Home Depot and the Miami Marlins baseball team shared their insights on how to make your marketing "purple." In the spirit of Seth Godin's principle that good marketing should stand out like a purple cow, marketers from Home Depot and the Miami Marlins baseball team shared their insights on how to make your marketing "purple." 0 Comments

Landing Page Conversion: Organic & Content Optimization

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Here's a look at some of the ways search marketers can move to the next step of converting traffic by understanding options, page-level metrics, and the importance of testing. Here's a look at some of the ways search marketers can convert traffic by understanding options, page-level metrics, and the importance of testing. 0 Comments

Translating Your Articles for Link-Building

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Some smart sites have discovered that their foreign peers love to reuse their content, especially when they make it easy by translating their articles for those sites. Some smart sites have discovered that their foreign peers love to reuse their content, especially when they make it easy by translating their articles. 0 Comments

Link-Building Lessons You Can Learn From Your Inbox

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Search marketers trying to build links can learn a thing or two from the successful (or not so successful) email marketing campaigns that appear in their inboxes. Search marketers trying to build links can learn a thing or two from the successful (or not so successful) email marketing campaigns that appear in their inboxes. 0 Comments

What’s Newsworthy About Your Client?

pr-eye

It's no secret that great content can generate links, which in turn can boost SEO. But how can you determine what's newsworthy about your client in order to produce that good content? How can you determine what's newsworthy about your client in order to produce that good content to generate links and boost SEO? 0 Comments

5 PR Approaches That Can Earn Editorial Links

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Winning PR coverage and the editorial links they bring are an increasingly important part of SEO. But to get coverage, you have to understand the types of stories that journalists write about. Winning PR coverage and the editorial links they bring are an increasingly important part of SEO. 0 Comments

Content Marketing Without Marketing Is Just Content

content-marketing-megaphone

Content marketing without the actual act of marketing is just creating content – it’s simply contributing more noise to the Web. How can you use SEO techniques to market your content? Content marketing without the actual act of marketing is just creating content – it’s simply contributing more noise to the Web. 0 Comments