Articles on Analytics

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How to improve ROI and track and analyze your SEO, PPC, social, and content marketing campaigns using Google Analytics and other web analytics platforms.

Google Trash Can Recover Your Deleted Analytics

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A new recovery feature for Google Analytics means that users will never again have to worry about deleting data or accounts. Trash Can will safely save information in a in a recovery folder. A new recovery feature for Google Analytics means that users will never again have to worry about deleting data or accounts. 0 Comments

Back to Basics – Goal Reports in Google Analytics

Google Analytics

There’s a lot to be said for going back to basics and reviewing what data you have in Google Analytics. Take a fresh look at your goals at least twice a year and use the tips in this post to understand their results better. Take a fresh look at your goals at least twice a year and use the tips in this post to understand their results better. 0 Comments

An In-Depth Look at Enhanced Ecommerce Reports in Google Analytics

Google Analytics

If you haven't already implemented Enhanced Ecommerce in Google Analytics, this post is going to leave you running to your developers to do it now! Take a look at the new metrics and awesome insights you can gain for you online store today. If you haven't already implemented Enhanced Ecommerce in Google Analytics, this post is going to leave you running to your developers to do it now! 0 Comments

Bing Ads Launches Universal Event Tracking

Bing Ads

Bing Ads has developed Universal Event Tracking (UET), a way to define and track goals for performance and conversions, the company revealed at today's Bing Ads Next event. Bing Ads has developed Universal Event Tracking (UET), a way to define and track goals for performance and conversions, the company revealed at today's Bing Ads Next event. 0 Comments

3 Must-Know Findings About Cross-Channel Attribution

cross-channel-attribution

While there have been technological advancements that enable more sophisticated multi-touch attribution models, many marketers are still challenged by connecting the dots and acting on the insights revealed from their measurement to truly make an impact on decision-making across search, social, and beyond. Marketers are still struggling to act on the insights revealed from their measurements across channels. 0 Comments

Cross-Device Measurement: Believe the Hype

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The basic task of marketing is to deliver better results when achieving a particular goal, whether it be better SEO, brand awareness, conversions, or in-store purchases. When targeting consumers across devices, it is important to evaluate whether the right mix of channels and devices are being applied to the right marketing goals. When targeting consumers across devices, it's important to evaluate whether the right channels and devices are being applied to the right marketing goals. 0 Comments

4 Reasons Why Attribution Is So Hard

attribution

Attribution can be so hard to get "right" because of organizational alignment, tricky metrics, the mobile problem, and the legacy of digital marketing. Attribution can be so hard to get "right" because of organizational alignment, tricky metrics, the mobile problem, and the legacy of digital marketing. 0 Comments

How to Properly Analyze Ad Text Performance

advanced-analytics

When setting up a paid search campaign, proper structure is essential for success. By not looking at the data from a holistic point of view, you may end up in a situation where you are making decisions off of non-statistically significant data. When setting up a paid search campaign, proper structure is essential for success. 0 Comments

Competitive Analysis for Panda Using SEMrush [Tutorial]

semrush-panda-competitive-analysis

There’s a lot you can learn from analyzing websites in your niche that have been impacted by Panda. This post explains how to use SEMrush to drill into organic and paid search data in order to surface problematic content, keyword targeting issues, usability problems and more. There’s a lot you can learn from analyzing websites in your niche that have been impacted by Panda. This post explains how to use SEMrush to drill into organic and paid search data in order to surface problematic content, keyword targeting issues, usability problems and more. 0 Comments