Powerful interests are threatening anyone creating 'deep links' to their web sites. Should you be worried? Eric Ward, a leading authority on web links, cuts through the bluster to the important issues.
Articles by Eric Ward
Understanding linking and link popularity is crucial for achieving high search engine rankings -- and for avoiding penalties for abusing the often-times unspoken rules.
Link popularity is crucial for search engine success, but don't even think of using automated software to help -- these programs are both useless and offensive.
How search engines like Google analyze links between sites, and use this analysis to determine relevance.