Given that any decision about the credibility of linking signals that is left up to a machine can't be correct 100 percent of the time, can we know the extent to which incorrect link evaluations occur, and the extent to which negative SEO works?
Articles by Eric Ward
If your Google Webmaster Tools disavow file contains URLs that link to your competitor's website, can this cause their search rankings to drop? Do disavowed URLs lose all negative (or positive) impact for all sites they might be linking to?
After dropping in Google's SERPs due to an algorithmic change, pursuing guest posting opportunities may look like an attractive option to recover search rankings. So is writing posts for other sites still an effective way to build credible links?
Does it seem like Google is putting less emphasis on links as part of their algorithm? While some types of links are in fact being devalued and counting less and less, these were often links that never should have been counting in the first place.
After Google' Penguin 2.0 update, many websites have seen rankings drop for keywords that they used to be steady on for a long time. Where can and should people with a small content, link, and SEO budget in general be looking for links now?
A website is in trouble with Google for unnatural links. After identifying and removing spammy links, and disavowing those that couldn't be removed, Is there a certain amount of time to wait before making a reconsideration request?
One health care company has found itself being outranked – sometimes big time – by a competitor every time in every location. What's to blame? A weak link profile? A lack of social media presence? Or something else? What's the missing link?
Ten predictions on what 2013 holds for popular tactics: link building packages; analytics; infographics as link bait; directories; sponsorships; forum posting and blog commenting; social link building; guest posting; press releases; and mobile.
Almost everyone who is on the web today has the ability to help push, spread, and migrate URLs to the far corners of the web. The key to finding link gold today: learn what's important, know what doesn't work, and develop and master your skills.
Working in the search industry, it's all too easy to think you're somehow falling behind if you aren’t on the bleeding edge 24/7. Here are three suggestions to help you handle the many distractions and potential distractions and get some work done.
There is no such thing as a trusted link. Links and likes and tweets originate from a person (or persons) who made the decision to put them there, and that source is where the trustworthiness resides. Links are just a part of the machine.
What do you do when you can't create endless amounts of "great content" in your niche? Here are a few linking strategies a website can pursue, even if it might not have the most engaging, magnetic, sticky, or shareable content in the world.
Few people can say with complete confidence that they know every single SEO and link building tactic that has been used since the day a site first launched. Having someone to blame is apparently now just part of the overall linking strategy.
The days of being a half-assed link builder are over. For those looking to hire (or perhaps fire) a link builder, be it in-house or via an agency, you can confidently identify the ability and savvy of a link builder with just five questions.
Before you pursue the time consuming process of cleaning up "bad" links, it pays to understand a variety of potential reasons your site might have dropped in the rankings in the first place. Not all rankings drops have to do with your site's links.
The most prudent linking strategist will develop several different types of strategies, some purely to appeal to the search engines, others far removed from Google but designed to appeal to a demographic. Some, however, choose to take a darker path.
Link opportunities are everywhere. You just have to stop thinking about Google in order to see them. It isn't easy. Yes, Google is important, but nothing is better than doing significant business regardless of which way the Google winds blow.
There are hundreds of ways to build links the wrong way, and just as many ways to do it right. Your goal should be to be able to survive and thrive with or without Google. Never forget the quality, intent and relevancy of the link building process.
In their frenzy to build links to curry favor with the major search engines, web site owners miss a far more important audience that's increasingly turning to topical search sites.
Link popularity is crucial for your pages to rank well in search engines, but the value of guestbook links is questionable, at best, and potentially lethal, at worst.