The ad sector, Federal Trade Commission, and U.S. Commerce Department have thrown their weight behind Do Not Track. Now Yahoo has begun rolling out global support for the Do Not Track standard, and expects to complete the process by early summer.
Articles by Zachary Rodgers
Former PayPal president Scott Thompson joins Yahoo as CEO. Yahoo credits Thompson with doubling PayPal's active user base from 50 million to 104 million. Acting CEO Tim Morse will resume his duties as chief financial officer.
Yahoo, AOL, and Microsoft this week confirmed plans to pool together their unsold inventory in a deal that aims to increase their margins, secure higher prices for remnant ads, and augment the reach available to agencies and advertisers.