Unfortunately it's common for top-of-the-funnel, broad terms to be a keyword of focus for multiple pages on your site whether you’re a startup or an enterprise business.
Articles by Brittney Sheffield
Improving the customer experience will ultimately lead to increased engagement with your brand. Here are some helpful suggestions to help optimize your site's FAQ pages.
Too busy to do SEO annotations? Determining what warrants being annotated in the first place, writing everything down, and evaluating your process are a few ways to make the process less overwhelming.
The next time you have some extra time, reviewing your key landing pages and revisiting your long-tail keyword strategy are productive ways you can keep your SEO efforts up-to-date.
No matter what your role as an SEO, you probably work with people focused on both the customer and the user experience. Here's a plan to divvy up those jobs.
Combining analytical, user experience and creative skills increases SEOs' value in the eyes of clients, further bridging the gap that's said to exist between SEO and marketing.
Even though this may slow your quality assurance procedure, it's worth it - embrace the process.
Whether you’re a programmer looking to get on your SEO’s good side or an SEO looking to drop a few hints to the programmer in your life, put these practices into action and everyone will be happier and more productive.
Thinking ahead during the development process and staying connected with the rest of your team is always the best advice when it comes to making sure none of a website’s SEO needs fall through the cracks.
SEOs will have a better chance at being included in development projects as a forethought rather than an afterthought if we can find the right ways to partner with our UX counterparts.
As we move into 2015 we have a responsibility as SEOs to positively shape the outcome of any Web development project we’re a part of. That means providing answers to questions posed by stakeholders and the developers about the current state of search.
There is no denying the rising importance of user experience in search marketing, and the crossover goes beyond mobile search.
Social and SEO teams can sometimes play juxtaposing roles on paper. But to be truly successful, both social and SEO should engage in a two-way conversation between businesses and their target audiences.
Here are several tools you can use to collect data and the types of conclusions you can draw from their information in an efficient manner.
While there are some jobs better left to programmers, coders, and quality assurance specialists, there's room for us marketers to step up our game. Master these five skills to rely on developers a little less and get your work done a little quicker.
Nothing can compare to launching a new website. There's a lot to get done and all the checklists in the world probably won't prevent you from missing out on a big opportunity. Never fear. By thinking ahead, you can avoid these five common scenarios.
Seeking more user engagement? Want to turn users into repeat customers? Create a focused content strategy by thinking like a user experience strategist. These tips will provide direction as you plan, create, and implement your content strategy.