SEO News

Jennifer Johnstone

Jennifer Johnstone

Senior Search & Biddable Media Manager

Essence

Jennifer Johnstone is a Senior Search & Biddable Media Manager at Essence, an award-winning digital agency delivering strategy, media, mobile, creative and social solutions globally.

Jennifer’s passion is helping brands scale their businesses through search and biddable media, while delivering a highly relevant experience for the customer.

Interviews with Jennifer relating to digital thought-leadership can be found in many industry blogs, including the DoubleClick Search Blog, DoubleClick for Advertisers Blog, Google Shopping Blog, Google Thinks Insights Blog, AdWords Agency Blog and the Yahoo Advertising Blog.

Articles by Jennifer Johnstone

  1. Hot Holiday Tips and Tricks

    While for many the holidays mean cozying up with hot chocolate, singing holiday tunes by a warm fireplace, or spending time with family and friends – for those in e-commerce, Q4 means planning, budgeting, reporting, and good ole’ quality time with...

  2. PPC Budget Forecasting 101

    As pay-per-click professionals, we're often asked to play with our numbers, shift our budgets, and essentially predict the future. A daunting task, for sure. Here's a simple walk-through on how to answer those tough budgeting questions from clients.

  3. Easy Landing Page Testing Using DoubleClick Search

    Landing page testing should be near the top of your list of optimization techniques. Here's how to use DoubleClick Search to learn how users are reacting to your landing pages and tweak those pages to increase conversion rates in a few simple steps.