Jennifer Johnstone

Jennifer Johnstone

Senior Search & Biddable Media Manager

Essence

Jennifer Johnstone is a Senior Search & Biddable Media Manager at Essence, an award-winning digital agency delivering strategy, media, mobile, creative and social solutions globally.

Jennifer’s passion is helping brands scale their businesses through search and biddable media, while delivering a highly relevant experience for the customer.

Interviews with Jennifer relating to digital thought-leadership can be found in many industry blogs, including the DoubleClick Search Blog, DoubleClick for Advertisers Blog, Google Shopping Blog, Google Thinks Insights Blog, AdWords Agency Blog and the Yahoo Advertising Blog.

Articles by Jennifer Johnstone

Hot Holiday Tips and Tricks

holiday-season-at-work

While for many the holidays mean cozying up with hot chocolate, singing holiday tunes by a warm fireplace, or spending time with family and friends – for those in e-commerce, Q4 means planning, budgeting, reporting, and good ole’ quality time with their co-workers.

PPC Budget Forecasting 101

Budget

As pay-per-click professionals, we're often asked to play with our numbers, shift our budgets, and essentially predict the future. A daunting task, for sure. Here's a simple walk-through on how to answer those tough budgeting questions from clients.

Easy Landing Page Testing Using DoubleClick Search

Tested

Landing page testing should be near the top of your list of optimization techniques. Here's how to use DoubleClick Search to learn how users are reacting to your landing pages and tweak those pages to increase conversion rates in a few simple steps.

The Ultimate Guide to Google AdWords Conversion Types

Success

Which conversion types best suit your business? Google now offers conversion types for nearly every business model, making it easier to attain your goals that much faster. Learn all about the many types of conversions you should be tracking and why.