Pauline Jakober

Pauline Jakober


Group Twenty Seven

Pauline Jakober is CEO of Group Twenty Seven, a boutique online advertising agency specializing in the Google AdWords and Bing Ads networks. As a Google AdWords Certified Partner, Jakober and her team practice cutting edge paid search strategy and management for clients of all sizes across many industries.

Pauline's marketing experience dates back to 1999 and is rooted in traditional marketing. As the digital space began to grow, Jakober transitioned her skills to the Web and worked in both SEO and PPC. Prior to launching Group Twenty Seven, Jakober served in a leadership position with the SEO company High Rankings.

Her love for the advertising side of Web marketing and her desire to offer clients reliable, high-quality PPC services fueled the launch of Group Twenty Seven in 2010. Prior to that, Jakober co-founded SEMNE in 2006, a New England search marketing networking organization that continues to operate today. 

Articles by Pauline Jakober

Spring Cleaning: A Quarterly PPC Checklist


There’s something about the changing of the seasons and yearly quarters that inspires us to start anew each time. So as we near the end of Q1 in March, it’s time to gear up for some PPC account spring cleaning.

How Can Good PPC Managers Become Great PPC Managers?

Good to Great

Good PPC managers get results, know their way around the necessary data tools, and can follow the foundations of PPC well. But great PPC managers don’t stop there. These are some characteristics that elevate a PPC manager from good to great.

PPC Management Operations: The Ultimate Guide


Regularly scheduled daily, monthly, quarterly, and semi-annual PPC tasks will ensure that you miss less opportunity to respond to change and increase your return on investment. This guide will help your PPC accounts perform at the optimal level.