Can PPC save a dying business? Is Google AdWords too expensive? Time to explore some common PPC fairy tales.
Articles by Pauline Jakober
It’s easy for PPC managers to prepare for what might happen when they launch new campaigns if they have historical data on a PPC account; what’s harder is when you’re not sure what to expect.
"Dynamic structured snippets" is the latest invention coming out of AdWords, but it’s left many of us scratching our heads and trying to figure out where the value lies.
There’s something about the changing of the seasons and yearly quarters that inspires us to start anew each time. So as we near the end of Q1 in March, it’s time to gear up for some PPC account spring cleaning.
One of the most basic strategies in making your ads relevant is setting up location targeting – determining who sees your ad based on where they are located.
While the possibilities are seemingly endless, there are a few "go-to" areas in your remarketing campaign you can analyze first when you want to boost your ROI. With a few small adjustments and tests, you can garner significant results.
In the spirit of reflection as the year comes to a close, here are three PPC scenarios from the past year that just didn’t pan out.
What are some of the most common problems international brands face in their paid search management?
Even the most diligent PPC managers can let things fall through the cracks. Here are few checklists to use to ensure that your PPC search network campaigns go off without a hitch.
Good PPC managers get results, know their way around the necessary data tools, and can follow the foundations of PPC well. But great PPC managers don’t stop there. These are some characteristics that elevate a PPC manager from good to great.
Diagnosing and fixing PPC problems is easier than you may think. Roll up your sleeves and use this troubleshooting manual to guide you through some of the most common problems you’ll face in PPC, with steps you can take to fix what’s broken.
Regularly scheduled daily, monthly, quarterly, and semi-annual PPC tasks will ensure that you miss less opportunity to respond to change and increase your return on investment. This guide will help your PPC accounts perform at the optimal level.