SEO News

Diane Pease

Diane Pease

Paid Search Director

Archology

Diane Pease is Paid Search Director for Archology, a web services firm which aims to provide high quality web services to businesses of all sizes and verticals. She has expertise in SEO, social and traditional marketing, but her primary day-to-day focus is paid search and analytics. Diane has worked with large marquis clients including Accenture, Glaxo Smith Kline, YSL, and many others. She helps clients create solid paid search strategies, and ensures account goals and objectives are constantly maintained.

Articles by Diane Pease

  1. Take Your Sitelinks to the Next Level With Descriptions

    Providing ads with more detail improves the overall user experience. Sitelinks help users get to exactly where they need to go, and are a great way to boost your average CTR. Here are some keys to success when implementing descriptive site links.