SEO News

Diane Pease

Diane Pease

Inbound Marketing Manager

Cisco

Diane Pease is an Inbound Marketing Manager for Cisco, and has been in online and traditional marketing for more than 25 years. She has expertise in SEO, social and traditional marketing, but her primary specialty and passion is paid search and analytics.

Diane has worked with a large number of large national and international clients including Lowes Home Improvement, Sirius Satellite Radio, ULTA Cosmetics, Glaxo Smith-Kline and Accenture, among others. She focuses on providing clients with solid paid search strategies and seamless campaign execution.

Diane is also a monthly contributor to Search Engine Watch and SEMRush. She is also speaker at the SES conference series, ClickZ Live, and Internet Summit.

Articles by Diane Pease

  1. Restructuring Your PPC Campaigns in 5 Key Steps

    Whether you start from scratch or modify an existing account, it's imperative to follow a strategic, sequential plan when restructuring a PPC account. Here are the five steps to follow to get you on your way to a smooth restructure journey.

  2. Is This the End of AdWords Editor?

    While updates to the AdWords interface come out frequently, AdWords Editor continues to be left behind with the same functionality. Will Google continue to support AdWords Editor, or will it be phased out in favor of the web interface?

  3. Take Your Sitelinks to the Next Level With Descriptions

    Providing ads with more detail improves the overall user experience. Sitelinks help users get to exactly where they need to go, and are a great way to boost your average CTR. Here are some keys to success when implementing descriptive site links.