Inbound marketing is about nurturing the customer through the journey to purchase. And paid search is a strategic element of that journey.
Articles by Diane Pease
The beginning of a new year can be a great time to establish some PPC resolutions to help better manage your campaigns, and potentially improve overall account performance.
If you haven't yet put together your holiday ad copy for paid search, or are still working on those final touches, here are seven strategies to keep in mind.
Lots of clients have adopted Google callouts as part of their copy strategy, but how are they performing so far?
Writing great PPC copy means keeping your ad copy fresh even if your ads have a good CTR. Here are 5 ways to get some creative and different ideas.
Bidding on your brand terms can provide a lot of benefits, but it can be costly if you have a lot of competition. So when is bidding on your brand the best strategy?
Here are three changes about the close variant change that you should keep in mind, and what you need to know in order to prepare ahead of time.
Want to make your AdWords PPC accounts work better for you? By using these seven routine tasks, you can be not only more effective in managing your paid search clients, but become more valuable to your clients as well.
Whether you start from scratch or modify an existing account, it's imperative to follow a strategic, sequential plan when restructuring a PPC account. Here are the five steps to follow to get you on your way to a smooth restructure journey.
It's all about the client. Whether you've just landed a new client or you've recently started working for a new company or agency, here are seven ways to ensure your client's accounts are optimized and performing at their highest level.
While updates to the AdWords interface come out frequently, AdWords Editor continues to be left behind with the same functionality. Will Google continue to support AdWords Editor, or will it be phased out in favor of the web interface?
Providing ads with more detail improves the overall user experience. Sitelinks help users get to exactly where they need to go, and are a great way to boost your average CTR. Here are some keys to success when implementing descriptive site links.
While the AdWords Opportunities tab provides a lot of benefits, it's important to review Google's recommendations carefully before making changes. Here are some guidelines and considerations for budgets and keywords when using the Opportunities tab.