Every search marketer should do some keyword maintenance from time to time. Separating your superstars, and using Google's Keyword Planner and Search Query Report are good places to start.
Articles by Diane Pease
Setting up a mobile-only account allows marketers to test the impact of mobile campaigns without a direct impact on the primary account's performance and metrics.
With PPC, there are many things that marketers must remind themselves not to do.
Since Google AdWords determines the best combination, having extensions, such as site links and callouts, gives your ad a better chance to have more possible ad combinations.
Marketing in the B2B world isn’t easy. And with paid search, it can get even more complicated.
Search marketers need to go hard with mobile - or go home. And in the ever-evolving world of mobile paid search, phone calls are becoming the "new black."
Here are five good reasons why you should migrate to AdWords' new Call-Only Ads as part of your PPC strategy.
The new version of AdWords Editor is a complete overhaul of the old tool. Here are seven features that will make managing your accounts better than ever!
Inbound marketing is about nurturing the customer through the journey to purchase. And paid search is a strategic element of that journey.
The beginning of a new year can be a great time to establish some PPC resolutions to help better manage your campaigns, and potentially improve overall account performance.
If you haven't yet put together your holiday ad copy for paid search, or are still working on those final touches, here are seven strategies to keep in mind.
Lots of clients have adopted Google callouts as part of their copy strategy, but how are they performing so far?
Writing great PPC copy means keeping your ad copy fresh even if your ads have a good CTR. Here are 5 ways to get some creative and different ideas.
Bidding on your brand terms can provide a lot of benefits, but it can be costly if you have a lot of competition. So when is bidding on your brand the best strategy?
Here are three changes about the close variant change that you should keep in mind, and what you need to know in order to prepare ahead of time.
Want to make your AdWords PPC accounts work better for you? By using these seven routine tasks, you can be not only more effective in managing your paid search clients, but become more valuable to your clients as well.
Whether you start from scratch or modify an existing account, it's imperative to follow a strategic, sequential plan when restructuring a PPC account. Here are the five steps to follow to get you on your way to a smooth restructure journey.
It's all about the client. Whether you've just landed a new client or you've recently started working for a new company or agency, here are seven ways to ensure your client's accounts are optimized and performing at their highest level.
While updates to the AdWords interface come out frequently, AdWords Editor continues to be left behind with the same functionality. Will Google continue to support AdWords Editor, or will it be phased out in favor of the web interface?
Providing ads with more detail improves the overall user experience. Sitelinks help users get to exactly where they need to go, and are a great way to boost your average CTR. Here are some keys to success when implementing descriptive site links.