Kevin Chan

Kevin Chan



Kevin Chan is a director at BloomReach, and is the former CEO of ShopLogic. He has expertise in online advertising, data management, conversion optimization, online customer acquisition, agile development, and product design.

Articles by Kevin Chan

Big Data Marketing's Next Frontier: Paid Search


PLAs and other paid search offer an excellent opportunity to capture more customers. Make all your time and money investments pay off by using a data-driven approach to deliver a premium onsite experience that matches the intent of your prospects.