Kelly Wrather

Kelly Wrather

Senior Manager of Content Marketing

Kelly Wrather is the Senior Manager of Content Marketing at Kenshoo, a digital marketing technology company that engineers premium solutions for search marketing, social media, and online advertising. Prior to joining Kenshoo, she helped launch the Accuen brand, the trading desk of Omnicom Media Group. A graduate of Boston University's College of Communication, Wrather's previous experience also spans social media and online community management.

Articles by Kelly Wrather

3 Must-Know Findings About Cross-Channel Attribution


While there have been technological advancements that enable more sophisticated multi-touch attribution models, many marketers are still challenged by connecting the dots and acting on the insights revealed from their measurement to truly make an impact on decision-making across search, social, and beyond.

7 Ways Content Marketing is Like a Relay Race


Just as you wouldn't typically up and run any type of race without some training, the same preparation is required to execute effective content marketing. Here are seven content marketing takeaways learned from running a relay race.