Crystal Santos

Crystal Santos

Media Director

Response Mine Interactive

As Media Director at Response Mine Interactive (RMI), Crystal Santos is responsible for the creation and execution of digital media strategy, data modeling, and overall media operations for clients such as Floor & Decor, Navy Federal Credit Union and Laser Spine Institute.

With more than 10 years of digital experience, Crystal has managed over $500 million in online spend with a proven track record of driving results and scalable YOY revenue growth. A self-proclaimed data enthusiast, digital technology expert and omni-channel marketer, Crystal has worked with several notable brands in retail, travel, health and financial sectors to launch best in class programs that drive ROI.

Articles by Crystal Santos