Michelle co-hosts #SocialChat, a Twitter based live chat that covers a variety of topics geared toward social media marketing (Mondays at 9 p.m. ET) and #STSMchat (Tuesdays at 2 p.m. ET). Her passion for social media marketing has made her a regular conference speaker at events like ClickZ Live, Socialize Toronto, and Search Marketing Expo. She has also been a featured guest on Webmaster Radio and several industry Hangouts on Air.
Michelle is an industry recognized authority on the outreach power of social media. She has worked with several brands not only to increase brand awareness and the visibility of special promotions, but also how to use the social space to connect with media influencers and the public.
The same psychology that applies to crafting an engaging social media post should apply to the pages those posts lead to. Each social channel has its own culture and language. Your landing pages must match that, and present one simple call to action.
Taking the time to do a surface-level evaluation of your surrounding social community can help you gain perspective on what is happening in your brand's ecosystem and come up with new ideas for your social strategies.
You're going to have to use every bit of your community management savvy to crank up your Google+ following to 1,000 and beyond. If you don't yet have 1,000 followers on Google+, here's how to go back to basics and grow that fan base.
The biggest barrier to effective content marketing? Cutting through all of the noise online. Here's how to identify, romance and engage influencers to co-create and promote incredible content that delivers for your audience and your brand.
The last couple of weeks have been full of the kind of Google news that fundamentally alters the way SEO professionals and site owners do business. Here's what Google has changed and what those changes mean from a social marketer's point of view.