The tech giant will surface mobile-friendly information and content from indexed apps more prominently in its search results.
Articles by Yuyu Chen
In a search marketing world that is dictated by Google, should businesses care about getting Yelp reviews?
There are lots of challenges that impact multi-location SEO, so how can marketers best optimize their local SEO strategy if they have businesses in various places?
The search giant is experimenting with integrating Google Hangouts into its search results.
Using Google+ Local is fundamental for businesses in order to be found on Google in local searches, as the platform drives the results on Google Maps. How can you make the most of Google+ Local?
While Facebook likes and Twitter followers don't directly affect search rankings, social and SEO work hand-in-hand.
Steve Liu, director of SEO at Tribal Worldwide, speaks about the evolutionary changes he has seen in the industry, as well as where he expects it to move to.
In the latest update to the Google Maps app is "Local Guides," a feature that is similar to "Yelp Elite."
The tech giant is sending warnings to webmasters whose sites are not mobile-friendly. How can you adapt and optimize your mobile SEO strategy?
The wireless service will allow users to completely opt out of being targeted with the unique mobile identifiers called "supercookies."
Google’s newest Super Bowl stats reveal that Budweiser is the winner on YouTube, and MVP Tom Brady is the most searched quarterback.
Bing has integrated AMBER Alerts into its search engine, as well as enhanced its local search capabilities for mobile.
Now, with the help of a new metric called "store visit measurement," advertisers in the U.S. can decide which products to include in their search listings.
The company has improved its marketing tool "The Customer Journey to Online Purchase" with a few updates.
The company will give Firefox users the flexibility to choose their own search engines and sites.
Yahoo has inked a deal to replace Google as the U.S. default search option in Mozilla’s Firefox browser.
The platform introduced a number of new additions to help users manage their ad campaigns.
After much testing, Google has finally introduced user notifications within search results for mobile-friendly websites.
The social media platform has made its Places Discovery more useful as a local search and discovery tool.
To support both marketers and IT teams, Google has introduced three new updates to Tag Manager.