The tech giant's newest initiative looks to assist local businesses in completing their listings on Google Search and Maps.
Articles by Yuyu Chen
A previously undisclosed FTC document offers new insights into how Google has preserved and extended its monopoly in the search market.
To minimize the impact of webspam, the search giant will adjust its algorithm for doorway pages.
The tech giant believes its work on search, speech recognition, and machine learning will make Cortana the first intelligent digital assistant that can provide predictive information about users.
The search engine will release a data review and a new NCAA bracket-building tool for March Madness.
The tech giant will surface mobile-friendly information and content from indexed apps more prominently in its search results.
In a search marketing world that is dictated by Google, should businesses care about getting Yelp reviews?
There are lots of challenges that impact multi-location SEO, so how can marketers best optimize their local SEO strategy if they have businesses in various places?
The search giant is experimenting with integrating Google Hangouts into its search results.
Using Google+ Local is fundamental for businesses in order to be found on Google in local searches, as the platform drives the results on Google Maps. How can you make the most of Google+ Local?
While Facebook likes and Twitter followers don't directly affect search rankings, social and SEO work hand-in-hand.
Steve Liu, director of SEO at Tribal Worldwide, speaks about the evolutionary changes he has seen in the industry, as well as where he expects it to move to.
In the latest update to the Google Maps app is "Local Guides," a feature that is similar to "Yelp Elite."
The tech giant is sending warnings to webmasters whose sites are not mobile-friendly. How can you adapt and optimize your mobile SEO strategy?
The wireless service will allow users to completely opt out of being targeted with the unique mobile identifiers called "supercookies."
Google’s newest Super Bowl stats reveal that Budweiser is the winner on YouTube, and MVP Tom Brady is the most searched quarterback.
Bing has integrated AMBER Alerts into its search engine, as well as enhanced its local search capabilities for mobile.
Now, with the help of a new metric called "store visit measurement," advertisers in the U.S. can decide which products to include in their search listings.
The company has improved its marketing tool "The Customer Journey to Online Purchase" with a few updates.
The company will give Firefox users the flexibility to choose their own search engines and sites.