Bing has integrated AMBER Alerts into its search engine, as well as enhanced its local search capabilities for mobile.
Articles by Yuyu Chen
Now, with the help of a new metric called "store visit measurement," advertisers in the U.S. can decide which products to include in their search listings.
The company has improved its marketing tool "The Customer Journey to Online Purchase" with a few updates.
The company will give Firefox users the flexibility to choose their own search engines and sites.
Yahoo has inked a deal to replace Google as the U.S. default search option in Mozilla’s Firefox browser.
The platform introduced a number of new additions to help users manage their ad campaigns.
After much testing, Google has finally introduced user notifications within search results for mobile-friendly websites.
The social media platform has made its Places Discovery more useful as a local search and discovery tool.
To support both marketers and IT teams, Google has introduced three new updates to Tag Manager.
A new study from Google shows that 55 percent of teens and 41 percent of adults use voice search more than once a day.
Costumes from blockbusters like "Frozen" and "Maleficent" are the most searched Halloween ideas on Google this year.
The tech giant is testing the new icons in its mobile search results.
Now, the updated Google app can help you plan your next date or discover where to dine out when traveling.
In a knowledge panel test conducted by Stone Temple Consulting, Google Now is in the lead in terms of the volume of queries addressed, and is more accurate than Siri and Cortana.
Reports show Amazon is Google's biggest search advertiser, but the online retailer is reportedly developing its own ad program to rival Google AdWords.
Pew's new research reveals that Facebook has been the most popular U.S. social media site (7 in 10 online adults had Facebook accounts in 2013), as well as the most effective networking platform to engage online users over the past year.
The 2013 holiday season saw record-high increases in clicks, impressions and revenues. A big part of this growth was driven by mobile devices and product listing ads (PLA), according to 2013 Global Online Retail Seasonal Shopping Report by Kenshoo.
Several reports offer a healthy roundup of paid search spending and a positive outlook for the remainder of 2013. Insights from RKG, IgnitionOne, and Kenshoo all report that U.S. marketers continue to increase their investments in paid search.
Forty-eight percent of consumers trust ads in search engine results, online video, and social networks. That's according to a recent report from Nielsen, Trust In Advertising 2013, which found that consumer trust in online advertising is increasing.