While mobile apps seem to be monopolizing much of search, SEO and SEM are not going anywhere anytime soon. But industry participants agree that the execution of search marketing has to change.
Articles by Yuyu Chen
Google has added some nifty updates to Docs including search, dictation, and new templates, all of which make for a much more convenient user experience.
The search giant has rolled out a new Google logo, moving from a serif font to a sans-serif font. Branding experts think the company has nailed the logo redesign on several levels.
To compete with Google and Facebook, Microsoft and AOL are training one another on their respective strengths: content and programmatic.
Google effectively kills off the Google+ social network in everything but the name.
Bing has made an amendment to its advertising policy to prohibit advertisers from putting multiple display URL domains under one ad group.
Google introduced 360-degree video ads on YouTube today that will allow advertisers to engage with their target audience in a new way.
Data center traffic is one of many types of nonhuman or illegitimate ad traffic. TAG’s new program will tap into Google’s internal data-center blacklist to filter bots that are ran in data centers.
The photo- and video-sharing app has added search features to its website for the first time.
Google shows relative strength in mobile where it produced more organic search visits than Yahoo and Bing in Q2 2015.
Bing has made it easier for mobile users to navigate a new neighborhood.
Based on user feedback, Bing has developed fresh updates for Maps.
In this Q&A, Joseph Essas, OpenTable's chief technology officer, explains how he and his team use data to provide value for both diners and restaurateurs.
The Microsoft search engine has spruced up its homepage by adding an audio button in addition to its interactive, panoramic screen images.
Microsoft has added new features to make it easier to earn Bing Rewards credits and redeem loyalty vouchers from brands including Starbucks.
The News Lab at Google will leverage the company’s technology and financial resources to drive innovation in the media industry.
The image-sharing platform has streamlined its search capability, in addition to adding trending topics and a spellcheck feature.
Google has unveiled cross-device measurement, programmatic buying and native advertising support products at its DoubleClick Leadership Summit.
Maps will give users a warning when their destination will be closed at time of arrival.
Bing's new addition of automated rules helps advertisers avoid lots of manual work.