Liz Rutgersson

Liz Rutgersson

Head of RTB


Liz Rutgersson is Head of RTB at London-based PPC, RTB and Analytics agency, Periscopix. Liz has been working in digital marketing for six years.

She moved to London from the U.S. in 2006 and started her career running PPC campaigns for a small e-commerce company. She moved back to the U.S. for a stint at a luxury gym chain running their nationwide PPC campaigns in house.

Returning to London in 2009, Liz joined Periscopix and worked as a Senior Account Manager on key accounts in the financial, entertainment and travel industries. When Periscopix expanded to the Real Time Bidding space, Liz started up the display team which now manages accounts for a range of companies in the UK and worldwide.

Articles by Liz Rutgersson

5 Predictions About Real-Time Bidding in 2014


If 2013 wasn’t the year of RTB, 2014 has absolute potential to be the year advertisers and publishers get onboard and start using display inventory to its full potential. Here are five advancements and changes we should expect in the RTB space.

Can RTB Turn Display Into Search?

Purchase Funnel

Wouldn't it be great if display campaigns could behave similarly to search, driving highly targeted traffic when users are within the consideration stage on their path to purchase? Good news: this is possible with real-time bidding campaigns.

Why Real-Time Bidding is Set to Become Huge

Real-Time Bidding Auction

What's all the fuss about real-time bidding? The speed and accuracy of the RTB model provides a massive opportunity to advertisers who may not have been able to spend their advertising budgets effectively with traditional display buying.