Richard Stokes

Richard Stokes

Founder & CEO

AdGooroo

Richard Stokes is the founder and CEO of AdGooroo, a Kantar Media company and leading provider of Digital Marketing Intelligence. One of the industry’s foremost authorities on search engine marketing, Richard is a regular speaker on search topics and the author of two books on the subject, "The Ultimate Guide to Pay-Per-Click Advertising" and "Mastering Search Advertising - How the Top 3% of Search Advertisers Dominate Google AdWords".

In addition, he is a certified expert in both email marketing and conversion optimization.

Richard was previously a technology executive at Publicis Groupe/Leo Burnett. He has a BS in Computer Engineering from the University of Illinois and an MBA in Entrepreneurship and Technology Management from the Kellogg Graduate School of Management at Northwestern University.

Articles by Richard Stokes

Does Mobile Search Really Matter?

Google Desktop vs Mobile Cost Per Click

Would paid search advertisers actually be better off opting out of mobile, especially when you factor in the cost and complexity of management overhead and the fact that mobile clicks tend to convert at a much lower rate? Consider these facts.

Rethinking Quality Score: It's All Relative

Watch for keywords with high position and lower coverage

Quality score has limited use as an actionable metric. For day-to-day management, it's more useful to focus on relative quality score (i.e., your score compared to advertisers you directly compete against at each position in the search results).