Amazon's newly updated app is pushing augmented reality closer to the mainstream with Flow. It recognizes products then presents users with purchase options for that exact object and/or similar objects within the Amazon marketplace.
Articles by Rachel Pasqua
Apple's iBeacon, an indoor positioning system that uses the latest version of Bluetooth, holds much promise for mobile advertising and location-based marketing. Here's how retailers and brands can develop a strategy to benefit from this technology.
Mobile once again experienced huge growth. Google forced us to go all-in. And social machines and wearables (smartwatches, Google Glass) have entered the realm of reality. We take a look back at these and more of the biggest mobile stories of 2013.
Holiday shoppers will be more mobile than ever this year and Twitter data shows many of them will rely on Twitter for Black Friday and Cyber Monday. Here's how retailers can make Twitter and mobile work to their advantage this holiday season.
When the Leap Motion Controller debuted, response was lukewarm at best. But there's little doubt that once the functionality is there, the developer community will explode with ideas and many of these will be search-centric in nature.
The 5S and 5C sold more than 9 million units on opening weekend, so rumors of Apple’s demise clearly have been exaggerated. Let’s look at nine points to ponder about the new iPhone, both pros and cons, and what they might mean for us consumers.
Search marketers have a new set of screens to contend with. What are the rules of content strategy and SEO in this new ecosystem? What techniques will help you get found? And, more important, what kind of content will make you worth looking for?
To succeed as the app-based search ecosystem evolves, brands need to understand the relevant apps on the market, the value proposition of each, and how to build rank and findability. Here's an overview of mobile SEO basics and the big engines.
AR has experienced a slow evolution. While users have struggled with a fragmented ecosystem of AR apps, marketers have struggled with how to fit it into their marketing plans. But with the debut of Google Glass, all that is about to change.
In a world filled with distractions, an effortless user experience is becoming a more desirable quality. Google is working to create the most effortless experience ¬– one that proactively delivers information before you even think to search for it.