Rachel Pasqua

Independent Digital Strategist

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Rachel Pasqua is a digital strategist, author, speaker, and consultant with expertise in mobile, social, and real-time marketing. She collaborates with NYC-based design studio Token as a strategic partner, developing new concepts for responsive web experiences, mobile apps, wearable technology, and gestural interfaces.

From 2005 to early 2013, she founded and managed the mobile group at iCrossing, a global marketing agency owned by Hearst and has held executive roles at Organic and several other digital agencies.

Rachel is a well-known industry analyst, speaking at numerous events including the Mobile Marketing Forum, AdTech, eMetrics, and Digiday and served as a judge for the 2010 Communication Arts Interactive Design Annual.

She writes about digital innovation on her personal blog www.rachelpasqua.com and www.mobileanhouraday and is co-author, with Noah Elkin, of books "Mobile Marketing: An Hour a Day" published by Wiley Sybex in December 2012 and the upcoming "The Responsive Brand", slated for publication in early 2014.

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Articles by Rachel Pasqua

Google Now: Taking the Search Out of Search
by Rachel Pasqua • June 7, 2013

In a world filled with distractions, an effortless user experience is becoming a more desirable quality. Google is working to create the most effortless experience ¬– one that proactively delivers information before you even think to search for it.