Multimedia formats can be used to not only garner links, but also worked into a larger strategy that has implications for search. Here are some ideas of how to use Vine and Instagram videos, animated GIFs, and memes for SEO.
Articles by Dave Snyder
Content has value beyond simple search engine optimization. Content marketing, when done correctly, has its own ROI as a channel, and thus must be measured by a set of unique KPIs, including links, engagement, social sharing, and conversions.
Whether it's a publisher, social network, or curation platform, marketers have a hard time figuring out how to grade performance in a black hole of data. What to do? Use these tips as a framework to build your own analytics solution internally.
Many people are missing the point of authorship. Strong authors who pass great Author Rank won’t be people who simply blog a lot, all over the place; they will be contributors who contribute amazing content that is relevant.