Erin Everhart is the director of digital marketing at 352 Media Group, a digital agency providing design, development and marketing solutions. She's a contributing author for a number of blogs, including Mashable, Search Engine Land, Search Engine Watch and Small Business Trends, and speaks at conferences nationwide, including SES and SMX. Based in Atlanta but born and bred a Florida Gator, Erin is avid tennis player and is one of the few people who actually likes grammar.
There's so much more to keywords than traffic. Keywords are how people remember you, so they should reflect what you do, not be picked based on search volume. Here are some ways to make sure the keywords you choose will reach the audience you want.
User experience is the cheese to SEO's macaroni. They can exist separately, but together they're deliciously awesome. To start integrating UX steps into your SEO tactics, here are your best options for conducting user research and usability testing.
There's been a lot of talk about women being underrepresented in speaking at conferences – and the search industry in general. Women have more power than they give themselves credit for. It's time to stop complaining and do something to change it.