SEO News

Erin Everhart

Erin Everhart

Director of Digital Marketing


Erin Everhart is the director of digital marketing at 352, a digital agency providing design, development and marketing solutions. She's a contributing author for a number of blogs, including Mashable, Search Engine Land, Search Engine Watch and Small Business Trends, and speaks at conferences nationwide, including SES and SMX. Based in Atlanta but born and bred a Florida Gator, Erin is avid tennis player and is one of the few people who actually likes grammar.

Articles by Erin Everhart

  1. 5 Ways to Have Killer Content in 2014

    Content will continue to be a key part of SEO in 2014. But your strategy has to adapt to your users if you're going to keep up. Here are five ways to make sure your content will sustain in the New Year and move you past your competitors.

  2. 5 Key Takeaways from SES Chicago 2013

    Did you know every $1 invested in UX testing yields a $100 return? And that every piece of content should have at least three uses? Read on for more details on these plus more awesome SES Chicago 2013 takeaways to help improve your marketing now.

  3. Technical SEO for Nontechnical People

    While you may not be able to personally fix technical SEO issues, knowing what to look for and how to fix it – and having a developer handy to implement it – is critical. Here are the basics behind what you need to look out for with technical SEO.

  4. 9 Interview Questions to Ask Your SEO Hires

    Good talent is nearly impossible to find, especially in SEO where far too many people can talk the theory but come up dumbfounded when it comes to the execution. Ask these questions of applicants to separate the good talkers from the good talent.

  5. 4 SEO Tips for Launching a New Website and New Brand

    Launching a new website is hard. Launching a new brand with that new website can be downright madness. There's a lot to worry about – redirects, analytics, sitemaps, rankings, and keeping momentum post-launch. Here's an inside look at the journey.

  6. How to Make Your Keywords Fit Your Marketing Messaging

    There's so much more to keywords than traffic. Keywords are how people remember you, so they should reflect what you do, not be picked based on search volume. Here are some ways to make sure the keywords you choose will reach the audience you want.