SEOs are just as responsible for the user’s experience when they land on the page as they are on how to get them there in the first place. And that changes everything, especially when it comes to your SERP landing page.
Articles by Erin Everhart
As you start your 2015 SEO plan, keep these seven things in mind to make sure you start the year off strong.
In one 30-day period, we had a bit of a shakeup with three pieces of news that have the potential to change our industry: SEMPO called for an SEO Code of Ethics, Microsoft laid off Duane Forrester, and Matt Cutts extended his leave from Google.
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Keywords still matter and Google is making it harder for us to find them. But not impossible. Here's how you can use small AdWords campaigns, Google Webmaster Tools, UberSuggest, and user interviews or surveys for keyword research.
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Analyzing and testing website design and optimization to improve the user experience is a necessity. Drive more traffic and increase conversions with these eight tools, which span research, prototyping and design, and testing.
It's time to turn window shoppers into buyers. So what you can test to increase your revenue? Everything. As often as possible. But start with your headlines, call to action, social validation, and title tags and meta descriptions.
Content will continue to be a key part of SEO in 2014. But your strategy has to adapt to your users if you're going to keep up. Here are five ways to make sure your content will sustain in the New Year and move you past your competitors.
Did you know every $1 invested in UX testing yields a $100 return? And that every piece of content should have at least three uses? Read on for more details on these plus more awesome SES Chicago 2013 takeaways to help improve your marketing now.
While you may not be able to personally fix technical SEO issues, knowing what to look for and how to fix it – and having a developer handy to implement it – is critical. Here are the basics behind what you need to look out for with technical SEO.
Good talent is nearly impossible to find, especially in SEO where far too many people can talk the theory but come up dumbfounded when it comes to the execution. Ask these questions of applicants to separate the good talkers from the good talent.
Wouldn't you love to be in a place when you laugh in the face of Google algorithm updates, rather than figuring out how to recover? You can, by focusing on your branding, not your ranking; giving users a good experience; and preserving your URLs.
Launching a new website is hard. Launching a new brand with that new website can be downright madness. There's a lot to worry about – redirects, analytics, sitemaps, rankings, and keeping momentum post-launch. Here's an inside look at the journey.
There's so much more to keywords than traffic. Keywords are how people remember you, so they should reflect what you do, not be picked based on search volume. Here are some ways to make sure the keywords you choose will reach the audience you want.