When should site owners initiate an audit of their disavow file, and how can they effectively execute this process to appease Google and improve their search ranking?
Articles by Marie Haynes
This analyzes the evolution of Google's Penguin Algorithm from its 2012 debut to its present status. Is Penguin due for a comeback and how will future adjustments improve its quality?
Spam linking was once very common and still works well, though this columnist believes Google will crack down on these links during the next Penguin update.
While some think of Penguin and Panda as Google penalties, they are but algorithmic changes that can become immensely complex. Find out what separates the two.
If you disavow a link on Google and remove it from Penguin algorithm, it is possible to reavow it. However, it may take a long time and come back with a lower page ranking.
Google is getting really good at determining which links to a website are naturally earned and which ones are either paid endorsements or links that were obtained by offering some kind of incentive.
There are several possible reasons why your site has not recovered after getting a manual action lifted. Here's a look at a few of them.
Is it OK to ask a webmaster to link to me? Or is that an unnatural link? A look at the state of link building in the SEO community.
A in-depth look at whether a site can recover from Penguin just by earning good enough links.
If you've decided to start over after a Penguin hit, there are two things to consider: Can I use the same content on my new site as my old site, and can I redirect customers from my old site to my new one?
A lot of websites are creating scholarships so that they can ask colleges and universities to link to them. Should these links be considered unnatural?
If you've been hit by Penguin, do you need to remove all your unnatural links, or is it enough to use Google's disavow tool?
Do links from m.biz have a negative SEO impact on your site? Do you need to disavow them to be safe?
If you are doing a backlink audit and trying to remove or disavow unnatural links, this article should help you when it comes to making decisions about links from directories.
If you've been affected by Google's Penguin algorithm, the results can sometimes be devastating. Can your site ever recover, or does it make more sense to just scrap the site and start with a new one? This post will help you decide.
If you're working hard on cleaning up a site that's been hit by Google Penguin, don't despair! While Penguin recovery is possible, it is difficult. Here are five reasons why your site isn't recovering rankings in the search results.
Did you know that all Google manual penalties have an expiration date? In some cases, they can expire after just a few months. In other cases it can take years. So is there a discernible pattern to help us know when a penalty is going to expire?
While sitewide links can be unnatural, they can also be really good links! Here's how you can evaluate sitewide links pointing to your site and determine whether it's a good link or if you should try to remove or disavow these links.
The process of disavowing links through Google is a mystery to many, and several misconceptions have surrounded the tool's use since it launched. Here are seven facts you need to know to get the most benefit out of the Google Disavow Links Tool.
Google has made the process of applying for reconsideration of a site very difficult. If you're one of the unlucky ones struggling to get a penalty removed, here are eight common mistakes to avoid to ensure your reconsideration request succeeds.