Content marketing without the actual act of marketing is just creating content – it’s simply contributing more noise to the Web. How can you use SEO techniques to market your content?
Articles by Jon Ball
Does it make more sense for Google to completely change its search algorithm, or to further refine the signals it uses?
A look at what columnist Jon Ball is grateful for this year within the SEO industry.
For some reason, as SEOs we think it is our job to do everything. However, it’s not an SEO’s job to create content.
How did we arrive at the trend of "link earning," and why does link building sometimes sound like a dirty word? The answer: Google Penguin.
Google has once again updated its guidelines to cite low-quality guest posts as a form of thin or unoriginal content. How can you make sure your links are safe?
The most important thing you can ever do when trying to build a link on a site is to be persuasive. What does that mean and how can you achieve it?
A new survey shows that our industry continues to improve, and links continue to matter. Link building is getting harder, so implementing diverse tactics is extremely important. And link building works best with other online marketing activities.
Link building can and should play a crucial role in any online marketing campaign. Link building isn't just the process of acquiring backlinks that point to your site: it's also a proven tactic that increases brand awareness and conversions.
Bing's Duane Forrester says "You want links to surprise you." But these links are only possible if your site already has some visibility. Without link building, the pursuit of relevant and authoritative links, attracting visibility is difficult.
Google is targeting links in spammy or low-quality guest blogs, and if you have these types of links you should absolutely nofollow them. But moving forward, should we expect to change all links in a marketing campaign to nofollow? No. Here's why.
Links are still at the core of Google's search algorithm, which means they are still a top SEO priority. And while link building can supercharge your content marketing efforts, you can still build links even if you don't have great content.
Google built their algorithm around links and they remain the strongest ranking signal. While social metrics are important and they provide value outside of SEO, there are a number of pitfalls regarding their use as a ranking signal for search.
Blog comments. Press releases. Reciprocal linking. Directories. Guest posting. Although these tactics are on Google's "do not use for SEO" list, they remain valuable tools within a natural, diverse, intelligently done link building project.
Solving problems for free can result in links, branding opportunities, foster positive relationships, boost your authority, and even help establish your company as a thought leader. Here are a few ways to find a problem worth solving in your niche.
Google's Matt Cutts has issued a warning shot to low-quality guest blogs. No one would argue that spammers haven't been abusing guest blogging, but it can be done with integrity, and quality. Here's why guest blogging won't go away in 2014.
When launching a new link building campaign or a new website, building strong relationships will lead to great links, better visibility, better social media engagement, mutually beneficial opportunities, and an overall better market presence.
Local link building is a commonly untapped resource, which can lead to quick yet quality links and net local customers. Here are some great strategies to build local links that can work for any business, as well as why they're worth pursuing.
Monitoring and searching for mentions of your website, brand, product, or company is a common link building tactic. Here's how to successfully turn these mentions into great link building opportunities using Google Alerts and Fresh Web Explorer.
Competitor backlink analysis is great – you get the initial research into the industry done, it helps you understand the competition, and it gives you a tidy list of high opportunity links. Let's dive into the how of competitor backlink analysis.