Jon Ball

Jon Ball

VP of Business Development

Page One Power

Jon Ball is VP of Business Development for Page One Power. Jon is a research expert that specializes in the implementation of highly effective link building strategies for clients all over the world. He’s also an avid photographer. Page One Power is a link building firm that focuses on relevancy and transparency.

Articles by Jon Ball

What is Link Building?

Definition of Link Building

Link building can and should play a crucial role in any online marketing campaign. Link building isn't just the process of acquiring backlinks that point to your site: it's also a proven tactic that increases brand awareness and conversions.

Links Should Only Be a Surprise? Nonsense!

Surprise

Bing's Duane Forrester says "You want links to surprise you." But these links are only possible if your site already has some visibility. Without link building, the pursuit of relevant and authoritative links, attracting visibility is difficult.

4 Reasons Nofollowing All Links Is Absurd

Is nofollow the Future

Google is targeting links in spammy or low-quality guest blogs, and if you have these types of links you should absolutely nofollow them. But moving forward, should we expect to change all links in a marketing campaign to nofollow? No. Here's why.

The Future of Link Building: 5 Important Messages

Link Building Future

Links are still at the core of Google's search algorithm, which means they are still a top SEO priority. And while link building can supercharge your content marketing efforts, you can still build links even if you don't have great content.

Don't Stick a Fork in Guest Blogging Yet...

fork

Google's Matt Cutts has issued a warning shot to low-quality guest blogs. No one would argue that spammers haven't been abusing guest blogging, but it can be done with integrity, and quality. Here's why guest blogging won't go away in 2014.

Link Building 101: Local Link Building

Link Building 101 Local Link Building

Local link building is a commonly untapped resource, which can lead to quick yet quality links and net local customers. Here are some great strategies to build local links that can work for any business, as well as why they're worth pursuing.

Link Building 101: Finding Web Mentions

Link Building 101 Finding Web Mentions

Monitoring and searching for mentions of your website, brand, product, or company is a common link building tactic. Here's how to successfully turn these mentions into great link building opportunities using Google Alerts and Fresh Web Explorer.

Link Building 101: Competitor Analysis

Link Building 101 Competitor Analysis

Competitor backlink analysis is great – you get the initial research into the industry done, it helps you understand the competition, and it gives you a tidy list of high opportunity links. Let's dive into the how of competitor backlink analysis.

Link Building 101: 404 Pages & Link Reclamation

Link Building 101 404 Pages and Link Reclamation

Salvaging a few quality links can be a quick win – especially at the start of a link building campaign, when you're establishing trust and confidence. Here are a couple different methods to find 404'd pages that potentially have inbound links.