Since blogging is an ever-evolving field, here are eight current blogging practices that may be near the end of their lifelines, and what you should do instead.
Articles by Salma Jafri
If you find yourself creating endless content in a rut with increasingly mediocre quality and dwindling traffic, STOP right now and re-assess. Follow this framework to convert your vicious content cycle into a virtuous one.
Organic blog promotion is a tactic that trips up many content creators since there is rarely one sure-fire to get increased traffic. Here are a few best practices to follow when using syndication as a blog promotion tactic.
Which form of content should you focus on creating? Should it be long, short, or a mix? If a mix, what's the right ratio? It all depends. Here are the pros and cons of each, plus six critical questions to help you figure out what's right for you.
Do your guiding values and principles help drive you as you create content for your business or your clients? The basic tenets of this content marketing manifesto can help you define the context under which you make all marketing decisions.
The best headlines are ones which marry SEO with emotion. They are the ones we want to click on but they are also the ones that convey the essence of the article and follow through on the promise of the headline. So how do you do this? Read on...
Content marketing is easy, doesn't take much time, can be automated, is inexpensive, and can be handled by an intern, right? Wrong! If you're a brand thinking of investing in content marketing, don't fall for any of these misconceptions.
Knowing how to promote yourself, your client, your business, or your employers takes a whole new level of skill and expertise. The challenge is finding the right balance of promotional strategies that will yield the most effective results.
Brands that disparage their competitors, or worse, claim that they have none, are seen as egotistical and unrealistic. Here are four companies that talk about their competition and have reaped the benefits in terms of SEO as well as credibility.
If you've completed all the SEO basics of personal branding and set up your Google authorship tags properly it's time to move on to some big hits that will really get you noticed. Here's some inspiration, strategies and people you can learn from.
Consistently creating great content is challenging. Rather than constantly churning out new content, you can promote the same or similar content on different media channels. Use these tactics and tools to reach a larger audience with less effort.
In this climate of economic uncertainty and risk-averse marketing, how did Tourism Australia manage to pull huge wins from their sun hats? The answer lies in their carefully constructed social media plan of attack and consistent execution.