SEO News

Salma Jafri

Salma Jafri


Salma Jafri runs – a content marketing firm specializing in creating cohesive and integrated blogging, social and online video content strategies. Her work centers on demystifying content marketing tips and techniques for entrepreneurs and small businesses and helping them achieve more with less.

In the past Salma has worked as a content manager for an e-learning firm and as a marketing consultant at Deloitte & Touché.

Articles by Salma Jafri

  1. What Type of Content Should You Create: Long or Short?

    Which form of content should you focus on creating? Should it be long, short, or a mix? If a mix, what's the right ratio? It all depends. Here are the pros and cons of each, plus six critical questions to help you figure out what's right for you.

  2. 5 Content Marketing Myths That Need to Die

    Content marketing is easy, doesn't take much time, can be automated, is inexpensive, and can be handled by an intern, right? Wrong! If you're a brand thinking of investing in content marketing, don't fall for any of these misconceptions.

  3. How to Build Authority by Talking About Your Competitors

    Brands that disparage their competitors, or worse, claim that they have none, are seen as egotistical and unrealistic. Here are four companies that talk about their competition and have reaped the benefits in terms of SEO as well as credibility.

  4. How to Focus & Amplify Your Personal Brand

    If you've completed all the SEO basics of personal branding and set up your Google authorship tags properly it's time to move on to some big hits that will really get you noticed. Here's some inspiration, strategies and people you can learn from.

  5. Repurposing Content: Top Benefits, Techniques & Tools

    Consistently creating great content is challenging. Rather than constantly churning out new content, you can promote the same or similar content on different media channels. Use these tactics and tools to reach a larger audience with less effort.

  6. 9 Content Marketing Lessons From Tourism Australia

    In this climate of economic uncertainty and risk-averse marketing, how did Tourism Australia manage to pull huge wins from their sun hats? The answer lies in their carefully constructed social media plan of attack and consistent execution.