Salma Jafri runs WordPL.net – a content marketing firm specializing in creating cohesive and integrated blogging, social and online video content strategies. Her work centers on demystifying content marketing tips and techniques for entrepreneurs and small businesses and helping them achieve more with less.
In the past Salma has worked as a content manager for an e-learning firm and as a marketing consultant at Deloitte & Touché.
If you've completed all the SEO basics of personal branding and set up your Google authorship tags properly it's time to move on to some big hits that will really get you noticed. Here's some inspiration, strategies and people you can learn from.
Consistently creating great content is challenging. Rather than constantly churning out new content, you can promote the same or similar content on different media channels. Use these tactics and tools to reach a larger audience with less effort.
In this climate of economic uncertainty and risk-averse marketing, how did Tourism Australia manage to pull huge wins from their sun hats? The answer lies in their carefully constructed social media plan of attack and consistent execution.