SEO News

David Cato

David Cato

SEO Manager


David Cato has more than six years of search marketing experience, working both in-house leading corporations and in key digital agency roles. He has spearheaded a variety of international programs in more than 10 countries in Europe, Asia/Pacific, and Latin America.

Joining Covario in 2010, David currently serves as an SEO manager, leading international teams to deliver organic search optimizations, content marketing strategies, and SEO thought-leadership within large organizations.

His passions include data-driven decision making, traditional marketing integration, and mobile search marketing.

Articles by David Cato

  1. 5 Reasons Why Pitching International SEO is a Pain

    For global corporations, the move to international SEO is inevitable. Despite these challenges, companies can't afford to avoid international markets, regardless of the difficulty. Each of these difficulties can be overcome.

  2. 6 Reasons Why BuzzFeed Destroys Your Content Strategy

    Sure, it's easy to disparage the content BuzzFeed spews out, but BuzzFeed is doing something that most brands completely fail to do – executing an effective content strategy. BuzzFeed's content strategy is far, far better than yours. Here's why.

  3. Every SEO Silver Bullet Will Fail

    No matter how nimble your organization may be, Penguin 2.0 is a perfect chance to re-evaluate your tactics. More organic and integrated strategies are slowly becoming the most effective, reliable ways to increase a brand's long-term popularity.