David Cato

David Cato

SEO Manager

Covario

David Cato has more than six years of search marketing experience, working both in-house leading corporations and in key digital agency roles. He has spearheaded a variety of international programs in more than 10 countries in Europe, Asia/Pacific, and Latin America.

Joining Covario in 2010, David currently serves as an SEO manager, leading international teams to deliver organic search optimizations, content marketing strategies, and SEO thought-leadership within large organizations.

His passions include data-driven decision making, traditional marketing integration, and mobile search marketing.

Articles by David Cato

Every SEO Silver Bullet Will Fail

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No matter how nimble your organization may be, Penguin 2.0 is a perfect chance to re-evaluate your tactics. More organic and integrated strategies are slowly becoming the most effective, reliable ways to increase a brand's long-term popularity.