David Cato

SEO Manager

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David Cato has more than six years of search marketing experience, working both in-house leading corporations and in key digital agency roles. He has spearheaded a variety of international programs in more than 10 countries in Europe, Asia/Pacific, and Latin America.

Joining Covario in 2010, David currently serves as an SEO manager, leading international teams to deliver organic search optimizations, content marketing strategies, and SEO thought-leadership within large organizations.

His passions include data-driven decision making, traditional marketing integration, and mobile search marketing.

Articles by David Cato

Every SEO Silver Bullet Will Fail
by David Cato • June 6, 2013

No matter how nimble your organization may be, Penguin 2.0 is a perfect chance to re-evaluate your tactics. More organic and integrated strategies are slowly becoming the most effective, reliable ways to increase a brand's long-term popularity.
International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program
by David Cato • March 14, 2013

Coordinating an international SEO program can feel a lot like herding cats. Still, as common markets mature and competition increases, optimizing abroad may provide you with the highest return on your spend. You can’t afford to assume too much.