Analytics and Digital Marketing specialist at Koozai, Anna has worked on a wide range of SEO, PPC and analytics projects over the last five years. With a passion for data and getting results, Anna is always digging through the finer details to get the very best from every campaign.
As someone who is always looking to help others and share her knowledge, she has spoken at a number of leading search marketing conferences, including SMX London, BrightonSEO and Think Visibility. Anna regularly posts tutorials and videos on the Koozai blog and Koozai TV, is a guest blogger on Econsultancy, and writes for SEO Chicks.
Does your website target users in a specific location or around the world? Businesses of all sizes can gain valuable insights from Google Analytics location reports. Here are the top uses of this data, from beginner right through to advanced level.
The Google Analytics Language report is great for understanding your users and how activity might be different for various languages. Learn about how this data is collected and find out how you can use this data to your advantage.
Learn how to use Advanced Segments to your advantage, Multi-Channel Funnels for improved attribution figures, campaign tagging for easier analysis, and how to easily use the API for exporting and combining data. Plus: a free custom report.