Daniel Bowtell

Daniel Bowtell

PPC Manager

The Search Agency

Daniel Bowtell is a PPC Manager at The Search Agency, where he heads up the UK paid search team. The Search Agency is the largest independent search specialist agency in the U.S. market, with international operations in Europe, Canada and Asia-Pacific. Dan was one of first members of The Search Agency’s UK PPC team and specializes in applying a technical and data-driven approach to paid media optimization, developing targeted scripts and tools to solve client-specific challenges as part of The Search Agency’s Rapid Application Development group.

Articles by Daniel Bowtell

AdWords Enhanced Campaigns Hands-On


Google is rolling out enhanced campaigns to select AdWords users. If you haven’t upgraded yet, here’s a first look at the good, the bad, and the clunky – including mobile, ad extensions, free phone calls, location targeting, and scheduling.