SEO News

Lisa Barone

Lisa Barone

Vice President of Strategy

Overit

Articles by Lisa Barone

  1. 5 Ways to Use Video to Connect With Customers

    Your audience loves video. They love to consume it, to share, and to be part of it. Push your video marketing to the max, whether it’s by using it to recognize your audience, provoke a reaction, tell a story, simplify confusing ideas, or entertain.

  2. Freeing Analytics from Your Digital Agency’s Closet

    Creating a data-friendly culture, where people from all areas of your company are excited by numbers and don’t fear them, takes serious work. It means going beyond the numbers and inserting context to build the larger story. Here's how to do that.