Vice President of Strategy
Your brand is as organic as the seasons. With proper care and attention, it will bloom and grow to be larger and stronger than ever. But it may not do so well left to its own devices without proper care and maintenance. Don't let that happen.
In the frenzy to defend telecommuter rights, the traditional office environment has taken quite a lashing. Maybe it’s important to think about how bringing employees back into the office and out of their pajamas can actually help, not harm, them.
The Scroogled campaign isn’t to convince you Microsoft is the better search and email alternative. It’s to make you afraid of how good Google is. But is Microsoft "scroogling” itself? Here’s why trash-talking the competition comes back to haunt yo
Your audience loves video. They love to consume it, to share, and to be part of it. Push your video marketing to the max, whether it’s by using it to recognize your audience, provoke a reaction, tell a story, simplify confusing ideas, or entertain.
Creating a data-friendly culture, where people from all areas of your company are excited by numbers and don’t fear them, takes serious work. It means going beyond the numbers and inserting context to build the larger story. Here's how to do that.
