Don't let excitement for content marketing blind you to other uses for content, like brand building, increasing conversions and setting up a proper framework.
Articles by Lisa Barone
Is your homepage doing what it’s supposed to do? Is it answering the necessary questions and putting customers on the path to conversion? If you haven’t taken a look at your homepage structure, now’s the time.
There's a lot to consider when you decide to redesign your website – it must provide a good user experience, be mobile-friendly, and not lose rankings. But there are also five important content questions to consider before revamping your website.
The copy you use in ads, video scripts, blog posts, and infographics matters. It's your opportunity to connect with a customer, break through the noise, and create an impression in a customer's mind. Don't waste the opportunity with weak words.
They said that content was king and that editorial calendars would be our pathway to the kingdom. Maybe all of that is true. But if your editorial calendar isn't producing the results you had hoped for, here's why and what you can do about it.
Performing a content audit on your website is time-consuming, but also incredibly valuable. It will help you see what content is on your site, how well it's optimized, and necessary next steps for better usability, loyalty, and search visibility.
What is all of this content you're creating supposed to do? Content should be strategic and aimed at a specific use-case. Here are six objectives to push for to help you see value from the content you're creating.
Integrated campaigns are stronger. They are more effective, give us clearer data points, allow for more creativity, and bring greater ROI for client and agency. Here's a framework to help make your agency or work more integrated.
Bad usability kills otherwise pleasant website experiences and makes customers angry. Angry customers don't buy things. Eliminate these six common usability roadblocks to improve your customers' experience and your bottom line.
Make 2014 the year you break free from the marketing box/bubble/silo you've become stuck in. Make this the year you move toward integration, both for yourself and your agency. Here's some advice on how to do it.
It can be difficult to keep your own content marketing goals on track when competing with other business goals. But having a strategy helps. Here's how to create a content strategy that will power you toward where you need to go.
With so many different ways to incorporate video into your content marketing, there's no excuse not to. Here are eight video production types and how they can be used to increase awareness, build lead generation, and establish trust with customers.
By understanding who your audience is, you're able to offer them a targeted message. While your personas and triggers may vary slightly, here are common distinctions in the consumer buying cycle and specific content types that work well for each.
We've all been told that creating unique, awesome content is our key to visibility gold and customer loyalty. But how do we do it, consistently? Awesome content isn't going to write itself. It doesn't just happen. This is how you write it.
As the web puts an increasing influence on trust and authority, merging social media into PR initiatives becomes even more important. Here's where can you integrate PR and social media to increase mentions, awareness, and overall brand kickass-ness.
It isn't enough to incorporate video into your brand. You don't want just any video. You want great video. Video that will set you apart. Use these tips to help you not only get your feet wet in the world of online video, but to take it further.
In today's social economy, visible storytelling sells, and who better to tell your story than the person responsible for leading the charge? But how do you convince your CEO to drop the hate and get on the social media soapbox? Here are five ways.
Sharing content with your audience is a great way to create awareness, show expertise, grow your brand, and create relationships. Any brand can use content sharing as a way to increase visibility. All it takes is putting the proper steps in place.
Your brand is as organic as the seasons. With proper care and attention, it will bloom and grow to be larger and stronger than ever. But it may not do so well left to its own devices without proper care and maintenance. Don't let that happen.
In the frenzy to defend telecommuter rights, the traditional office environment has taken quite a lashing. Maybe it’s important to think about how bringing employees back into the office and out of their pajamas can actually help, not harm, them.