Larry Kim

Larry Kim

Founder & CTO

WordStream

Larry Kim is the founder and CTO of WordStream, provider of the 20 Minute PPC Work Week and AdWords Grader.

Articles by Larry Kim

Google Says: Use AdWords Ad Extensions, Or Else

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Google announced this week that they’d rolled out an update to their AdWords Ad Rank algorithm, factoring the use of ad extensions into their ad placement and cost per click decisions. What does this mean for marketers using AdWords?