Use these five Google Display Network hacks to achieve the lowest cost per click - they're all geared toward improving click-through rate and driving higher Quality Score.
Articles by Larry Kim
Google isn't just dominating search, but digital advertising across the board.
Think you don’t have time for content? Think again.
The new metrics allow you to see the impact of your search ads on in-store traffic.
In the coming year, look for a focus on native video, SEO, and syndication from the social media platform.
Microsoft's recent layoffs have many questioning whether the tech giant is giving up on advertising entirely.
By now, every SEO worth his or her salt knows that exchanging money for links is an absolute no-no in Google's eyes. Apparently, Hotels.com didn't get the memo.
While this change takes some control away from advertisers, there are other places to concentrate that can lead to bigger changes and have more impact on campaigns.
Dynamic sitelinks are automatically generated and appear below your Google AdWords ad text. They cost nothing if they're clicked and provide more space on the search results. Here's everything advertisers need to know about dynamic sitelinks.
Google has published a whitepaper called "Settling the Quality Score" and updated the 5-year-old Hal Varian-AdWords Quality Score video. While the new content is mostly a re-hash of old stuff, they do disclose a few new insights about Quality Score.
BuzzSumo trawls the Web for content based on search queries, and provides you with lots of interesting data based on your results. Here's why BuzzSumo is such an awesome tool and why you should make it a part of your Internet marketing arsenal.
Here are three ways to use the latest Google Keyword Planner features to make your AdWords management more receptive to user context (location, device, and time), which in turn will help make your entire campaign more successful.
Two new features add powerful, enterprise-level AdWords management functionality previously available through outside platforms like Kenshoo and Marin. Two other features are unique to Google and will give management solutions a run for their money.
Yes, Google is removing queries from the referrer on ad clicks, but this story has been overblown. You can still see your paid search queries, and major third-party platforms won't be impacted. Here's everything you need to know about this issue.
Your quality score is very important and you'd be crazy to ignore it. Simply put, if you're an AdWords advertiser, improving your quality score should be at the top of your agenda. Here are four reasons why quality scores are so important.
Google announced this week that they’d rolled out an update to their AdWords Ad Rank algorithm, factoring the use of ad extensions into their ad placement and cost per click decisions. What does this mean for marketers using AdWords?
Enhanced Campaigns are a game changer. They make it much easier for small, local businesses to get ROI from mobile search ads. Increase clicks and conversions in your mobile campaigns with these three new or overhauled ad extensions.
Later this month, enhanced campaigns will be available as an optional upgrade, and by June, all AdWords campaigns will automatically be upgraded. This affects all PPC advertisers. Here’s what you need to know about upgrading to Enhanced Campaigns.