Larry Kim

Founder & CTO

Larry Kim is the founder and CTO of WordStream, provider of the 20 Minute PPC Work Week and AdWords Grader.

3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices
by Larry Kim • February 22, 2013

Enhanced Campaigns are a game changer. They make it much easier for small, local businesses to get ROI from mobile search ads. Increase clicks and conversions in your mobile campaigns with these three new or overhauled ad extensions.
AdWords Enhanced Mobile Campaigns: 5 Things PPC Marketers Need to Know
by Larry Kim • February 8, 2013

Later this month, enhanced campaigns will be available as an optional upgrade, and by June, all AdWords campaigns will automatically be upgraded. This affects all PPC advertisers. Here’s what you need to know about upgrading to Enhanced Campaigns.