Dave Schwartz

Dave Schwartz

Chief Revenue Officer


As chief revenue officer, Dave Schwartz directs DataPop's brand and customer acquisition strategy. Prior to DataPop, Dave served as category director at Yahoo, where he was responsible for driving marketplace adoption of the company's local advertising solutions through his management of marketing, content, product, and business development teams. Prior to Yahoo, Dave served as an engagement manager for J.D. Power Consulting, where he worked with leading automotive brands such as Toyota and Acura. Dave holds undergraduate and graduate degrees in economics from Stanford University and an MBA from the University of California, Los Angeles.

Articles by Dave Schwartz

Is RLSA The Great Equalizer?


With Google allowing marketers to bring their own data to searches with remarketing lists, brands who excel in other areas are able to become contenders in the search space.

Top 9 Twitter PPC Opportunities and Challenges

Twitter IPO

Should PPC practitioners focus on Twitter as an emerging ad channel that can drive direct response metrics, or is its value largely brand in nature? Here are some major opportunities and challenges of leveraging Twitter as a scalable PPC ad channel.

4 Google Changes That Could Impact Your Holiday ROI


Google's search results pages have undergone some big shifts – including product listing ads, algorithm updates, AdWords enhanced campaigns, and content integration – that will profoundly impact the ability of retailers to drive sales this season.

Summer Prep for a Very Merry PLA Christmas


With the recent changes and expansion of Google's Product Listing Ads (PLA) program, it's never too early to start preparing so you can merchandise your inventory like a rock star this holiday season. Here's a calendar that will help you get ready.

Creating an Ad Optimization Roadmap


This optimization cycle offers a suggested timeline and recommended actions to take to ensure that the best possible ad is running on your behalf at any given point in time, and should be followed as religiously as regular reporting activities.

7 Essential Skills for Managing PLA Campaigns


When thinking about how to manage PLA programs, retailers often have a tricky personnel decision to make. Should you hire someone with deep SEO know-how or an expert at managing SEM campaigns? Actually, you need both skill sets. Here's why.

Big Data - Has It Blinded Us With Science?


There is never a scarcity of data in paid search. While that presents incredible opportunities for ongoing optimization, it can also present some distinct challenges for those who want to put everything on data-driven autopilot.

A Call To Action For Calls To Action


Is the traditional call to action really as effective as we think? Are consumers really as simple-minded as we think? Is there a better, more data-driven way to validate (or invalidate) our blind faith in the call to action? Let's find out.

Google PLA Ads: 6 Ways to Crush It


As this channel continues to grow, it will become increasingly important to actively optimize your PLA campaigns. Once your PLAs are live in AdWords, you should start adopting these techniques to continue to stay ahead of the competition.