SEO News

Dave Schwartz

Dave Schwartz

VP of Client Services

DataPop

Dave Schwartz is VP of Client Services and Marketing at DataPop, an ad optimization technology company. Dave has been with DataPop since 2009 and was hired by the founders as its first full-time employee in the U.S.

Before joining DataPop, Dave was the Category Director for Local at Yahoo, where he was responsible for driving adoption of the company's local advertising solutions. Prior to Yahoo, Dave was an Engagement Manager for J.D. Power Consulting, working with leading brands such as Toyota and Acura. David holds an AB/MS in economics from Stanford and an MBA from UCLA.

Articles by Dave Schwartz

  1. Is Pinterest the New Darling of Retail Search?

    Given the huge user growth and investment in site experience and monetization, 2014 is fixing to be a huge year for Pinterest. Both online shoppers and retail advertisers would be remiss to ignore it this year.

  2. Top 9 Twitter PPC Opportunities and Challenges

    Should PPC practitioners focus on Twitter as an emerging ad channel that can drive direct response metrics, or is its value largely brand in nature? Here are some major opportunities and challenges of leveraging Twitter as a scalable PPC ad channel.

  3. 10 Common Google PLA Mistakes (And How to Fix Them!)

    Google's Product Listing Adds have posed serious challenges for retailers of all sizes. Here are 10 of the most common mistakes that search marketers make, as well as some advice on how to address them to improve your own PLA campaigns.

  4. 4 Google Changes That Could Impact Your Holiday ROI

    Google's search results pages have undergone some big shifts – including product listing ads, algorithm updates, AdWords enhanced campaigns, and content integration – that will profoundly impact the ability of retailers to drive sales this season.

  5. Summer Prep for a Very Merry PLA Christmas

    With the recent changes and expansion of Google's Product Listing Ads (PLA) program, it's never too early to start preparing so you can merchandise your inventory like a rock star this holiday season. Here's a calendar that will help you get ready.

  6. Creating an Ad Optimization Roadmap

    This optimization cycle offers a suggested timeline and recommended actions to take to ensure that the best possible ad is running on your behalf at any given point in time, and should be followed as religiously as regular reporting activities.

  7. 7 Essential Skills for Managing PLA Campaigns

    When thinking about how to manage PLA programs, retailers often have a tricky personnel decision to make. Should you hire someone with deep SEO know-how or an expert at managing SEM campaigns? Actually, you need both skill sets. Here's why.

  8. Big Data - Has It Blinded Us With Science?

    There is never a scarcity of data in paid search. While that presents incredible opportunities for ongoing optimization, it can also present some distinct challenges for those who want to put everything on data-driven autopilot.

  9. A Call To Action For Calls To Action

    Is the traditional call to action really as effective as we think? Are consumers really as simple-minded as we think? Is there a better, more data-driven way to validate (or invalidate) our blind faith in the call to action? Let's find out.

  10. Google PLA Ads: 6 Ways to Crush It

    As this channel continues to grow, it will become increasingly important to actively optimize your PLA campaigns. Once your PLAs are live in AdWords, you should start adopting these techniques to continue to stay ahead of the competition.

  11. The 7 Deadly Sins of PPC Ad Optimization

    Each one of these major PPC ad optimization errors can serve to confound your test results. Avoiding these common mistakes when you set up your ad tests will ensure that the results of your tests will be observable over the long term.