Allison Peltz, Director, Social Media Strategist at Rosetta, has an intense passion for all things social media. She has 7 years of consumer public relations and social media experience ranging from concepting and executing experiential events to developing relationships with top tier mom/foodie blogger relations programs to community management on various social platforms.
Allison has developed and implemented social media programs for CPG brands, including Nescafe Dolce Gusto, Nestle Family, Lean Pockets, Troy-Bilt and other MTD Brands.
Kicking around the idea of starting Vine for your brand? How should your brand use Vine? Take a look at some brands that have activated the platform in a unique and compelling way for consumers through a creative use of just a few seconds.
Marketers can learn a lot from monitoring celebrity social channels We can watch to see how each celebrity brings their brand to life, the content they share, how they connect with their fans and even take note how they activate new social channels.
The Big Game has come and gone. While most people are talking about their favorite or least favorite commercials, the real show stopper wasn’t the ads or the half time show. The real event took place during the 32 minutes that the stadium went dark.