Allison Peltz

Director, Social Media Strategist

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Allison Peltz, Director, Social Media Strategist at Rosetta, has an intense passion for all things social media. She has 7 years of consumer public relations and social media experience ranging from concepting and executing experiential events to developing relationships with top tier mom/foodie blogger relations programs to community management on various social platforms.

Allison has developed and implemented social media programs for CPG brands, including Nescafe Dolce Gusto, Nestle Family, Lean Pockets, Troy-Bilt and other MTD Brands.

Articles by Allison Peltz

What Our Favorite Celebrities Can Teach Us About Managing Brands Online
by Allison Peltz • April 8, 2013

Marketers can learn a lot from monitoring celebrity social channels We can watch to see how each celebrity brings their brand to life, the content they share, how they connect with their fans and even take note how they activate new social channels.
3 Social Lessons for Brands From the Super Bowl Blackout
by Allison Peltz • February 7, 2013

The Big Game has come and gone. While most people are talking about their favorite or least favorite commercials, the real show stopper wasn’t the ads or the half time show. The real event took place during the 32 minutes that the stadium went dark.