SEO News

Jessica Lee

Jessica Lee

Chief Creative

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Articles by Jessica Lee

  1. Yahoo Recovers From Search Share Low in June

    Yahoo saw an incremental increase in its search share in July, according to comScore data, which brings it back from its lowest score ever. But it's still down more than a percentage point year-over-year, and critics of Yahoo CEO Marissa Mayer are...

  2. HTTPS Sites Secure Ranking Boosts in Google

    Google announced HTTPS would be used as a signal in its search ranking algorithm. Starting it as a "lightweight" signal, affecting fewer than 1 percent of global queries to give sites "time to switch," Google said the signal may strengthen over time.

  3. Google Introduces Product Ratings on PLAs

    Google has announced that AdWords will begin featuring product ratings on Product Listing Ads (PLA) starting now and running through October for all advertisers who are eligible. After October, only advertisers who've opted in will continue.

  4. 3 New Bing Ads Geotargeting Features Now Available

    Bing Ads has updated its geotargeting to give advertisers better map control and radius targeting. It also combines the ability to use radius targeting with location targeting. The updates are available in Bing Ads Editor and V9 API.

  5. 3 Reports Offer Insights on State of Paid Search in Q2

    Three reports from Adobe's Digital Marketing, Kenshoo, and The Search Agency highlight the state of paid search across the globe - including paid search spend, click-through rates, cost per click and more trends and data by engine and device in Q2