Jessica Lee

Jessica Lee

Chief Creative

bizbuzzcontent

Articles by Jessica Lee

'Delete' is Now 'Remove' In AdWords

adwords-ui-semantic-change

Google AdWords changed terminology within its interface that replaces most instances of the word "delete" with "remove," as in advertisers will remove campaigns, not delete them. Google said it will help people remember items are not gone forever.

RIP Bing Ads Express

bing-ads-express

Bing Ads Express is going away July 30. Meant to be a managed service, of sorts, for local businesses, the Bing Ads product, which launched last October, leveraged an automated system that oversaw paid search campaigns for Express customers.