The latest version of Google's "human rater handbook" aka search quality evaluation guide has leaked once again, and gives us more clues into how Google determines quality, including how expertise, authority, trust and reputation factor.
Articles by Jessica Lee
In its latest report, “How Search Marketers Engage on Twitter,” social insights company Leadtail looked at hundreds of U.S. search marketers (SEMs) on Twitter to discover what topics they talked about and which content they consumed and shared.
Stone Temple Consulting released findings of research today that showed indexation of Twitter pages was low in Google search results overall, but that influential Twitter accounts with specific types of tweets were indexed more.
Google AdWords changed terminology within its interface that replaces most instances of the word "delete" with "remove," as in advertisers will remove campaigns, not delete them. Google said it will help people remember items are not gone forever.
Google's Matt Cutts is taking a break until November to spend quality time with his wife, he says, but don't panic - he's leaving webspam in the capable hands of the team at Google and offered up resources for people to learn and stay informed.
DuckDuckGo continues to grow its user base, passing 1 billion searches early this year, and continues to integrate into our lives, with the news Apple will support it as a default search engine in OS X Yosemite. What's next for the search engine?
In preparation for the Fourth of July, people are going online to search for information or products around the Fourth's main event: the fireworks. Bing dives into the data by state and county to reveal where people are expressing the most interest in the holiday spectacle.
SEO software provider gShift revealed a new tool to track content by individual Web pages or groups of pages in its latest release, the content performance module. The content performance tool allows marketers to control which pages to glean key metrics on.
Google is now indexing more mobile app content in its search results for those who have apps installed on their mobile devices. The company will also support app indexing for all Android app creators.
A travel and hospitality industry analysis by The Search Agency finds that of the 100 travel sites studied, 8 percent implemented responsive design, 67 percent served dedicated mobile sites, and 25 percent served desktop versions of the site.
Even if you've decided to "go mobile," you may be losing an average of 68 percent of smartphone traffic. New BrightEdge research looks at the various types of mobile solutions and how they affect important outcomes like rankings and traffic.
Would you like the ability to target ads based on parental status? Google AdWords is testing that feature in a new tab called "parental status" in the AdWords dashboard. The designation has three settings: "parent," "not a parent," and "unknown."
The Google+ Direct Connect feature in which you could quickly find Google+ pages in the search results by using the "+" command has quietly slipped away. A Google spokesperson said it was no longer a focus for Google moving forward.
Searchmetrics studied the Universal Search results for millions of keywords over the course of a year to gauge what has changed in Universal Search and how. Videos were the most common type of Universal Search result, with YouTube dominating share.
School may have just got out for some, but that doesn’t mean search marketers can take a break. According to data coming from PM Digital's fourth annual "Back To School Trend Report," the back-to-school marketing season is in full swing.
Bing Ads Express is going away July 30. Meant to be a managed service, of sorts, for local businesses, the Bing Ads product, which launched last October, leveraged an automated system that oversaw paid search campaigns for Express customers.
Pinterest is rolling out guided search on Pinterest.com, just like it did for its mobile app back in April. Guided search is a way to actively discover content on Pinterest, versus just passively scrolling the home feed.
TrackMaven studied more than 5,000 Facebook pages and about 1.6 million posts to uncover the best days and times to post status updates, as well as how to structure those updates for maximum visibility.
Pinterest announced that it was testing do-it-yourself promoted pins on a small group of businesses, and looking to collect feedback from many U.S.-based businesses in that test. Improved analytics for business accounts are also being rolled out slowly.
Kenshoo has announced "Intent-Driven Audiences," which gives advertisers the ability to create custom audiences made up of people who have clicked search ads, and are then are targeted to receive ads across Facebook's ad inventory, including mobile.