Jessica Lee

Jessica Lee

Chief Creative

bizbuzzcontent

Articles by Jessica Lee

Yahoo Recovers From Search Share Low in June

shutterstock-139538621-1

Yahoo saw an incremental increase in its search share in July, according to comScore data, which brings it back from its lowest score ever. But it's still down more than a percentage point year-over-year, and critics of Yahoo CEO Marissa Mayer are speaking up.

HTTPS Sites Secure Ranking Boosts in Google

shutterstock-142152166

Google announced HTTPS would be used as a signal in its search ranking algorithm. Starting it as a "lightweight" signal, affecting fewer than 1 percent of global queries to give sites "time to switch," Google said the signal may strengthen over time.

Google Introduces Product Ratings on PLAs

pla-reviews

Google has announced that AdWords will begin featuring product ratings on Product Listing Ads (PLA) starting now and running through October for all advertisers who are eligible. After October, only advertisers who've opted in will continue.