Recent analysis by the Baymard Institute shows top e-commerce brands fall short with site search results and highlights the need for brands to better assist shoppers in their path to purchase.
Articles by Jessica Lee
Google has taken action against two fraudulent link networks as reports surface of manual penalty notifications hitting inboxes in Europe.
Yahoo saw an incremental increase in its search share in July, according to comScore data, which brings it back from its lowest score ever. But it's still down more than a percentage point year-over-year, and critics of Yahoo CEO Marissa Mayer are speaking up.
Bing Ads released a new feature that provides more insight into ad performance, showing up to 10 campaigns or ad groups with the most significant performance change.
Reports this week show webmasters are starting to see notifications from Google when faulty redirects are detected.
After announcing AdWords would retire its Product Listing Ads product in August in favor of Shopping campaigns, Google is trying to motivate advertisers to switch.
Google announced HTTPS would be used as a signal in its search ranking algorithm. Starting it as a "lightweight" signal, affecting fewer than 1 percent of global queries to give sites "time to switch," Google said the signal may strengthen over time.
In an earnings call, RetailMeNot reported a loss due to the rollout of Google Panda 4.0, but said it was experiencing a "partial recovery."
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The Google Authorship program could be experiencing the death of a thousand paper cuts as yet another feature of the program -- author stats -- has gone missing. That's on top of the recent announcement author photos would be dropped in search results.
Google rolled out a new local ranking algorithm that more closely mimics traditional organic search ranking -- but some queries have lost the 7-pack results entirely, pushing many local businesses off Page 1 altogether.
Data coming from Millward Brown Digital shows leading insurance brands received 30 percent on average of website traffic from search in June. Other top performers in Q2 in the search results included GEICO and Progressive.
Google has announced that AdWords will begin featuring product ratings on Product Listing Ads (PLA) starting now and running through October for all advertisers who are eligible. After October, only advertisers who've opted in will continue.
A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing (including PPC and SEO) was the most effective customer acquisition tactic. The study also showed display advertising is experiencing a comeback.
Bing Ads has updated its geotargeting to give advertisers better map control and radius targeting. It also combines the ability to use radius targeting with location targeting. The updates are available in Bing Ads Editor and V9 API.
Announcements coming from Marin in the past week showcase support for Google Shopping campaigns in its advertising platform, and product inventory feed management through an integration of Productsup.
Three reports from Adobe's Digital Marketing, Kenshoo, and The Search Agency highlight the state of paid search across the globe - including paid search spend, click-through rates, cost per click and more trends and data by engine and device in Q2
RKG released its digital marketing report for Q2 2014 and found organic traffic comprised 31 percent of all website visits in Q2, and mobile traffic grew to make up 34 percent of those visits. Meanwhile, 42 percent of social visits came from mobile.
Covario released its quarterly report that looks at global paid search spend. Mobile online advertising saw a 98 percent increase in spend year-over-year (YoY) and 6 percent increase quarter-over-quarter (QoQ) globally. Overall, spend was up 21 percent YoY and 2 percent QoQ worldwide.